As social media networks like Slideshare and Pinterest grow, the use of images in social media marketing is a growing trend. We all know that old adage, “a picture’s worth a thousand words“. Images can convey valuable information. A well-done graphic grabs a viewer’s attention quickly.
The words we use in our marketing will always be an important part of online marketing. However those words are more likely to be shared with others if they are found either on an image or in the description of an image.
Tips for Using Images in Social Media Marketing
- Be sure to include an image in every blog post
- When you upload images to your blog, be sure to include keywords in the title of the image, the description and the alt text
- Use Pinterest and ‘pin’ all blog posts to Pinterest. When you do so, be sure to include a detailed description using your keywords
- When posting to Facebook, Google+, LinkedIn, and Twitter, be sure to use images in your updates
As you can see in this post, I’ve created an image that includes text on the image. This text is also used in the description, title, and alt text. I will pin it to Pinterest and use it in all my social media posts.
How will you use images in your social media marketing?