Media jumps on the big news story. If that big news story comes along when your interview was planned, your interview may be bumped, delayed, rescheduled. It’s important to stay professional and not get upset. Be flexible and work with the media to reschedule.
Don’t follow up too much. When you do follow up, provide new information that adds value and you’ll be more likely to get your interview rescheduled.
Your professional efforts are also reflected in your spelling. No typos! Have someone else proofread your pitch, press release, and articles to make sure they are accurate. Take time to reread your emails before you send them. Double check that important information such as your contact information, website address, social media links, etc. are all accurate.