Outsourcing your book marketing tasks can help you from feeling overwhelmed. Here are a few tasks you can outsource.
Newsletter
Hopefully you’ve already set up a way to capture emails on your website and have a list of people waiting to hear about your book launch. A virtual assistant can put together an email template, add your content, and make sure it gets sent out.
Social Media Content & Activity
Hire a social media professional to design images branded to match your book cover image. The professional can also make sure your social media presence is active on a regular basis. The professional can do this by retweeting and sharing content, scheduling posts, and following appropriate accounts. Be sure you take an active part also in social media, even if it’s just 10 minutes a day.
Website & Blog Posts
Hire a professional to create or polish up your website. A virtual assistant can use book excerpts to create and schedule blog posts for you.
Visual Assets
You want to be sure to have a stock of visual assets to include book cover images, your headshot, an inventory of visual images for social media and any ads you plan to run. Visual assets may include video for a book trailer and book promotion and a virtual assistant to edit and post them to YouTube.
Publicity
You will want to reach out to influencers, media, book reviewers, podcasters, and others about your book. These efforts can be managed by a publicist or marketing agency.
If you need any recommendations on who to outsource book marketing tasks to, I would be happy to see how I can help you or refer you to the right person.