Our final social media paint-by-numbers article is my own. Hubspot’s report does not include LinkedIn, but we encourage all nonfiction authors to have a presence and get involved.
The business slant of LinkedIn means users focus on Communicating and Bridging. There is very little ‘warm and fuzzy’ going on here.
Posts and articles not only teach readers, they invite them to connect, and to share what they find valuable with others.
The business focus facilitates networking and creates an atmosphere conducive to open discussion, with you, and with other commenters.
What to Do
- Teach. Write posts and articles that highlight your expertise.
- Promote others. Share content you find interesting and helpful.
- Comment. Engage with the community as an active member.
What NOT to Do
- Don’t pitch. LinkedIn groups frown on hit and run tactics, on a hard sell, on self-promotion. People here are actively looking for good information and connections. Share good information, be a good connection, and they will seek you out.
- Don’t get silly. Treat LinkedIn like you’d treat a business networking event. Have fun, but no cat videos or pointless jokes.
Next week, the wrap-up.