This gem of a list dropped in Randy “Snowflake Guy” Ingermanson’s newsletter today.
The 10 Commandments of Marketing
- Always know what is the special magic that delights your Target Audience.
- Focus all your marketing efforts ONLY on your Target Audience. This means that all your marketing should be designed to delight your Target Audience.
- Never do any marketing action without a reason. (And you need to know what that reason is.)
- There are three valid reasons for any marketing action—either it Attracts or Engages or Converts someone in your Target Audience.
- You must first Attract someone before you can Engage them.
- You must first Engage someone before you can Convert them.
- Any valid marketing plan must sketch out at least one complete Marketing Pipeline—in which you Attract someone in your Target Audience, then Engage that same person, and finally Convert that same person. You can use any combination of marketing tactics you like, as long as they make a complete Marketing Pipeline.
- Always measure every possible element of your Marketing Pipelines. You can usually measure more than you think. If there is no way to measure any element of a Marketing Pipeline, then you are not doing marketing, you are doing wishful thinking. Never execute a plan that is just wishful thinking.
- Look at your measurements on a regular schedule. Stop doing things that don’t work. Improve things that could work better.
- As much as possible, design your Marketing Pipelines as automated machines. It’s hard to make money if a Marketing Pipeline depends on you interacting one-to-one with each person in your Target Audience. If your personal effort is an essential part of a Marketing Pipeline, then try to apply that effort in one-to-many mode, not one-to-one.
Anyone who works with Ausoma can tell you we believe these commandments and implement them so nonfiction authors can be social and get noticed.
Award-winning novelist Randy Ingermanson, “the Snowflake Guy,” publishes the free monthly Advanced Fiction Writing E-zine. If you want to learn the craft and marketing of fiction, AND make your writing more valuable to editors, AND have FUN doing it, visit http://www.AdvancedFictionWriting.com.