One of the business challenges many virtual assistants have is that of how to market their services. The first step is to have a game plan, or as I like to call it, a Marketing Recipe for Success.
A successful marketing plan includes specific daily activities. The hit and miss approach may work periodically. But if you want consistent results you need to be consistently marketing.
Take some time to write down your plan. Include a detailed description of your clients and prospects and what they need from your services. Write down specific actions you can take each day to put your message in front of your clients and prospects.
Your Marketing Recipe for Success may include spending time using Twitter and Facebook each day. Beware though not to get caught in the trap of visiting these sites and then getting caught up for hours without a specific plan. Set a timer and spend a specific amount of time proactively connecting with people and providing valuable information.
Please feel free to share your Marketing Recipe for Success.
I think one of the most misunderstood, even feared, aspects of marketing is selling. Marketing, without a strong understanding of and love for selling is like leaving out the yeast when you’re baking bread. Everything is going to be a little flat.
Of course, I’m talking about HERO selling (the humble ethical responsible optimistic kind) and not the sleazy pushy polyester plaid sport-coated kind.
Sales training from someone who teaches HERO selling will make every Marketing Recipe for Success a little tastier.