This gem of a list dropped in Randy “Snowflake Guy” Ingermanson’s newsletter today.
The 10 Commandments of Marketing
Always know what is the special magic that delights your Target Audience.
Focus all your marketing efforts ONLY on your Target Audience. This means that all your marketing should be designed to delight your Target Audience.
Never do any marketing action without a reason. (And you need to know what that reason is.)
There are three valid reasons for any marketing action—either it Attracts or Engages or Converts someone in your Target Audience.
You must first Attract someone before you can Engage them.
You must first Engage someone before you can Convert them.
Any valid marketing plan must sketch out at least one complete Marketing Pipeline—in which you Attract someone in your Target Audience, then Engage that same person, and finally Convert that same person. You can use any combination of marketing tactics you like, as long as they make a complete Marketing Pipeline.
Always measure every possible element of your Marketing Pipelines. You can usually measure more than you think. If there is no way to measure any element of a Marketing Pipeline, then you are not doing marketing, you are doing wishful thinking. Never execute a plan that is just wishful thinking.
Look at your measurements on a regular schedule. Stop doing things that don’t work. Improve things that could work better.
As much as possible, design your Marketing Pipelines as automated machines. It’s hard to make money if a Marketing Pipeline depends on you interacting one-to-one with each person in your Target Audience. If your personal effort is an essential part of a Marketing Pipeline, then try to apply that effort in one-to-many mode, not one-to-one.
Anyone who works with Ausoma can tell you we believe these commandments and implement them so nonfiction authors can be social and get noticed.
This article is reprinted by permission of the author.
Award-winning novelist Randy Ingermanson, “the Snowflake Guy,” publishes the free monthly Advanced Fiction Writing E-zine. If you want to learn the craft and marketing of fiction, AND make your writing more valuable to editors, AND have FUN doing it, visit http://www.AdvancedFictionWriting.com.
There is no “best time to post” on any social media.
Any study that claims to reveal the perfect time to post on any social media platform is, instead, revealing the mathematical results of an algorithm they used to calculate certain (possibly beneficial) outcomes at one particular moment in time, for some general group of posters.
No one can possibly tell you when the bulk of your followers and potential followers will be ready to receive your message. There is no calculation to allow one post to be carefully planned to accomplish more than some other post.
Here’s what works: consistent persistent personal relevant content.
Always has. Always will. No trickery or algorithms needed.
An article by the social media management tool company Buffer makes the same point with more specifics.
Our last post was about making sure your newsletter is anticipated. Today: what happens when it’s relevant.
If your favorite show is interrupted so Bob can yell at you about his low low life-insurance prices, you’ll resent it. (Maybe you’ll just numbly endure, but we’ll call that “resentment” for now.)
If your favorite show is interrupted so the National Weather Service can alert you to a life-threatening situation hovering over your rooftop, you won’t resent it, you’ll appreciate it.
It wasn’t personal.
It wasn’t anticipated.
When the level of relevance reaches 100%personal and anticipated can drop to zero and the message will still be appreciated.