Meet Ryan S. Atkins, author of One Step Closer

This entry is part of 7 in the series Meet the Author

One of my newsletter subscribers, Ryan, published his book, One Step Closer, in November 2020. He has an interesting story and shares a little bit about his book here.

What are your goals for 2021?

My goal is to sell 5000 copies of One Step Closer in the first year (November 2020 — November 2021).Ryan Atkins book cover

In order to accomplish this, I am reaching out to at least three potential partners each week. I am mainly focused on podcast interviews but also have incorporated guest blog posts and email collaborations.

As momentum for the book has continued to build, requests for interviews have begun coming in on their own. While I will prioritize those opportunities as they come in, I have a list of other partners to continue to reach out to whenever it slows down.

Where can readers find your book?

Download a free chapter and purchase the book here: www.readonestepcloser.com

My website featuring my Flat on My Back blog is focused on maintaining hope no matter our circumstances.

Social Media:

www.instagram.com/ryanSAtkins

www.twitter.com/ryanSAtkins

www.Facebook.com/flatonmyback1

What else would you like to share?

Publishing my first book was one of the most rewarding experiences of my life. Going into it, I felt incredibly overwhelmed and unsure if I would be able to pull it off. I wondered, “Will anyone read this? Will it all be a waste of time?”

Thankfully I came across some incredibly helpful resources to make the marketing aspect less scary. Blogs like www.ausoma.com and books like Your First 1000 Copies gave me the information and confidence I needed to bring this project to fruition.

If you are on the fence about publishing or hesitant to share your work with the world, I hope 2021 is a year you can look back on as one that saw your author journey come to life!

About RyanRyan Atkins

On November 20, 2009, 21-year old college student Ryan broke his neck and became paralyzed below his shoulders. He launched his website in 2013 to share rehab updates with family and friends. It soon expanded to his writing about faith, marriage, and the power of holding an eternal perspective. Learn more about Ryan here: https://www.ryansatkins.com/meet-ryan/

 

Meet Kristie Purner, Copywriter

This entry is part 5 of 7 in the series Book Industry Experts

Kristie Purner and I connected on LinkedIn several years ago. I’m pleased she agreed to provide an interview for this series.Kristie Purner headshot

• Tell us a little bit about your business.

I am a marketing strategist and copywriter for influencers, change-catalysts, culture-shifters, and lightworkers.  I help businesses to ignite their impact so they can share their messages on a global scale.

• How would you describe your ideal client?

My ideal clients are heart-centered business owners such as coaches, healers, authors, speakers, and entrepreneurs.

• How did things change for you in 2020 and how did you manage to weather through the year during the pandemic?

Since most of my clients run online businesses, I really didn’t have to shift my business or marketing to reach them.

I was fortunate to attract some transformational leaders ready to launch new books and coaching programs.  It felts amazing to shine the light on such luminary leaders.

• What is your favorite tip for using social media?

Give first always.  When you share real value and your heart it always comes back to you.  Also, expand your outreach.  Join new groups where your ideal client hangs out.

• What are your goals for 2021?

Provide visionary leaders a high-profile platform to share their wisdom, enhance their brand, and attract their ideal audience.

Share books and programs dedicated to spreading messages of hope, love, inspiration, and positivity.

Deliver the best empowering content and resources to support individuals around the world in living deeper, more authentic, and inspired lives.

• Where can authors find you?

Right now I have a thriving practice working by referral only.  So I don’t have a website, but you can connect with me on the social media links below.

www.linkedin.com/in/kristiepurner

https://www.facebook.com/kristie.purner/

• Is there anything else you’d like to share?

Kristie Purner is a top marketing strategist and copywriter with a long track record of helping coaches, authors, speakers, and entrepreneurs to launch, grow, and scale their businesses.  She is a bestseller author.  Her two books, “Ignite your Impact” and “I Love My Life: A  Mom’s Guide to Working from Home”.  She has appeared on television and radio worldwide.  Her business advice has been featured on CNN, NBC, ABC, Fox News, NPR Marketplace, Business Week, and others.

Meet Dale Griffiths Stamos, author of RenWomen

This entry is part 3 of 7 in the series Meet the Author

I worked with Dale a few years back helping to promote her book using social media. She has many creative endeavors and I know you’ll enjoy learning more about her in the interview below.Dale Griffiths Stamos headshot

  • Tell us a little bit about your book and business.

My book is RenWomen: What Modern Renaissance Women Have to Teach Us About Living Rich, Fulfilling Lives.  I co-authored it with my twin brother, Scott Griffiths, and it includes the stories of 16 extraordinary modern Renaissance women from multiple areas: business, the arts, social activism, science, and more.  It is a book that will inspire and motivate women (and men too!) to explore their fullest potential.

  • Why did you write your book?

My twin brother had co-authored a book about modern Renaissance men and we both realized that it was important women got recognized as being Renaissance people as well!

  • How did you publish your book? Traditional publisher, hybrid publisher, self-published?

We self-published the book.

  • How did things change for you as an author in 2020 and how did you manage to weather through the year during the pandemic?

The book was published in 2016 and I spent most of 2017 and some of 2018 marketing the book in the form of book events, signings, and invited presentations and panels. (So I’m grateful I was able to do all that live before this crazy 2020!)  In 2017, I also returned to my other creative endeavors (in my own Renaissance-style) and continued to work on my short film projects. (In all I have written and produced or co-produced six short narrative films, three of which I directed.) These films went to multiple film festivals in 2017-2019, many of which I attended.  So the biggest adjustment in 2020 was that after February, the film festivals I was accepted into all went virtual!  Which will continue into at least part of 2021.  But one advantage to being a writer is that I continue to write new work, quarantined or not!

  • What is your favorite book marketing tip?

If you are self-published OR traditionally published, take marketing into your own hands! Get out there and do signings and book events, and everything else you can think of to get word out about your book. (I actually also did videos about the women in the book, along with a whole podcast series.)

  • What are your goals for 2021?

The new work I have been focusing on in 2020 are feature-length screenplays and a full-length play.  So my goal for 2021 is to get that work out there. (Which can include readings and raising funds for production or finding interested producers.)

  • Where can readers find your book?

https://www.amazon.com/RenWomen-Modern-Renaissance-Living-Fulfilling

http://www.renwomen.com/

https://www.facebook.com/RenWomen

https://www.blogtalkradio.com/renwomen

  • Is there anything else you’d like to share?

Just that in today’s world, having a flexible, multi-dimensional approach to life is not just aspirational, but essential!

Bio

Dale Griffiths Stamos is the co-author of the nonfiction book: RenWomen: What Modern Renaissance Women Have to Teach Us About Living Rich, Fulfilling Lives.  Dale is also an award-winning screenwriter and playwright. She has written and produced or co-produced six short films which have been official selections at multiple film festivals, garnering two audience and two jury awards, as well as three Awards of Excellence from Best Shorts Competition and the Bill Paxton Award from the Ojai Film Festival.  She has penned two feature-length screenplays:  One White Crow and Blue Jay Singing in the Dead of Night which have been named as finalists or semi-finalists in a number of screenwriting competitions including the New York City International Screenplay Awards, StoryPros International Screenplay Contest, Flickers Rhode Island International Film Festival, Creative World Awards and Script Summit. Dale’s short and full-length plays have been produced around the country. She is the recipient of the Heideman Award from Actors Theatre of Louisville, and is a top-ten winner, twice, in the Writers Digest Stage Play Competition.

Diane Helbig, Host of Accelerate Your Business Growth Podcast [Interview]

This entry is part 4 of 13 in the series Podcaster Interviews

This is the first in a series of interviews I’m doing this year of business podcasters and I hope to post at least one a month. If you’d like to be a guest on a business podcast, learn what these business podcasters are looking for in an ideal guest. First up is Diane Helbig, host of the Accelerate Your Business Growth podcast.

Diane HelbigTell us about your podcast

Accelerate Your Business Growth podcast

Featured on Inc.com’s list of 100 Podcasts That Will Make You Smarter, Better, and Wiser, MSNBC’s Your Business, and on the Fit Small Business list of best small business podcasts, this show is designed to help small business owners, salespeople, and aspiring entrepreneurs with the various aspects of business success. We have a great lineup of guests and topics scheduled. We’ll be talking about everything from sales to employee issues; from technology to social media; from work-life balance to exploring uncharted territory. My goal is to help you remove challenges so that you can realize your own success with your business.

Why did you start this podcast?

I started this podcast because I wanted to get as much business information, tips, insights, and ideas into the hands of small business owners as possible. I understood that podcasting provided a great platform for reaching a wide audience.

How long have you been podcasting?

I’ve been podcasting for 10 years.

What do you look for in a guest?

My ideal guest is someone with expertise in an area of business. They want to share that expertise with others and are able to participate in a conversation. They do not talk about themselves, their journey, their business, or their book. The sole focus is on their knowledge and they understand the format is conversational and are comfortable speaking about what they know.

How can listeners find you?

Listeners can subscribe to the podcast at www.blogtalkradio.com/dhelbig or on Apple Podcasts at https://podcasts.apple.com/us/podcast/accelerate-your-business-growth/id385108650

Is there anything else you’d like to share?

I am grateful for the many companies and publicists who send me their clients. I’m also grateful for the people who are experts in their field and give of their time and talent to help my listeners succeed.

About Diane Helbig

Diane Helbig is an international business and leadership change agent, author, award-winning speaker, and podcast host. As president of Seize This Day, Diane helps businesses and organizations operate more constructively and profitably. Diane is passionate about guiding business professionals through the challenges of planning and growing a business.

From strategic planning to sales training to communication, Diane provides expertise based on over 20 years of business leadership and sales experience. Diane’s no nonsense, straightforward approach cuts through the noise and allows clients and training participants opportunities to realistically and enthusiastically implement the plans they devise.

Diane is the author of Lemonade Stand Selling and Expert Insights, and the upcoming book Succeed Without ‘Selling’. She is the founder of the Business Opportunity Network, a business development program where business therapy meets growth.

Diane has been presenting and teaching for over 10 years. She is considered an expert on the subjects of sales, leadership, social media, customer service, and is often contacted to provide her expertise.

The 7 Pre-Launch Social Media Marketing Strategies Every Author Should Try – Guest Post

Pre-launch marketing strategiesEvery year, authors publish somewhere between 600,000 and 1,000,000 books. How can you stand out? These 7 pre-launch social media marketing strategies will help you drum up buzz for your latest work long before it’s printed up or posted.

  1. Build Up Your Build Up

A successful pre-launch social media marketing campaign is like a brilliant concerto: it starts soft, easing in audience in and slowly weaving a captivating spell, then grows in both intensity and volume until everyone within earshot – or, in the case of social media, eyeshot – can’t help but pay attention. Map out your plan of attack and ramp it up the closer you get to your launch.

  1. Establish a Proprietary Hashtag

Piggy-backing off popular hashtags is a common way to gain traction on social media, but creating unique tags for a new product or upcoming event creates buzz while giving users a way to backtrack and find every relevant post. Red Bull had success with #givesyouwings and Audi promoted their uber-bright headlights with #solongvampires; use the same strategy by tagging updates with your protagonist’s name or the title of your new book, and be consistent.

  1. Take Advantage of Existing Customer Loyalty

Your current followers are there for a reason. Encourage them to spread the word by offering referral deals, pre-order advantages, and other perks that reward brand fidelity while also encouraging grassroots growth. After all, 51% of Facebook users and 64% of people on Twitter are more likely to buy from the brands they already follow, and if they tell other people that’s even better.

  1. Engage Each and Every Day

One of the most important social media strategies is also the simplest: just make sure you’re interacting with your audience as much as humanly possible. In addition to posting updates and sharing your own POV with readers you should also reply to their comments and share their posts in a timely and respectful manner. Ignoring comments – even if they’re critical – on your social media page is just like ignoring a ringing phone in your office.

  1. Stay Positive

It’s a fact: the majority of consumers want nothing to do with negative branding. Of the 63% of consumers who said they had experience negative brand content, 50% said they weren’t likely to read content from that brand in the future. Broadcast the best parts of your project and avoid putting down your competitors to keep your audience happy and hanging around for the long haul.

  1. Build a Team for Beta Testing

Half of shoppers surveyed say they’ve purchased a product or service because of a recommendation made via social media. Before you launch your book, put out the word on social media that you need a few “average Joe” proofreaders and encourage honest feedback. Your existing audience is already invested in your work and their recommendations to friends, family and their own followers could easily translate into sales.

  1. Slip in Some Sneak Peeks

The element of surprise can be a valuable thing, but if you continuously talk up your product without releasing any details you run the risk of burning out your buzz before launch day arrives. People love feeling like they have the inside track, so “leak” a screenshot of your eBook cover, put together a preview video discussing the story arc, or profile your main characters in 140 characters or less.

Author Bio:

Sophorn Chhay

Sophorn is an inbound marketer specializing in attracting targeted visitors and generating sales qualified leads. Through Trumpia’s SMS marketing automation solution he helps businesses and organizations communicate effectively with their customers or members. Trumpia is offering a free Mobile Marketing Success Kit so don’t forget to grab your free copy.