Ausoma is Your Chief Social Media Officer
Build Your Online Platform, Promote Your Book, Increase Website Traffic
Set a goal to do three things every day this month to grow your author business. I’ve posted a blog each month this year with ideas to do this. (Links below.)
What three things are you going to do today to grow your author business?
January
February
March
April
May
June
July
August
September
October
November
December
Watching traditional advertising all our lives, we’ve learned the lie that marketing = big splash.
Advertising, a small part of marketing, can benefit from a big splash.
We’re talking about marketing, your ongoing efforts to connect with people who’ll benefit from and appreciate your message. Like any relationship, it takes time.
More than that, it takes persistence and regularity. No friendship ever came from a single interaction, or meeting three times a year apart. Close connections come from regular contact and conversation. It’s work. That’s right, having relationships is work (you knew that) and marketing is about relationships, therefore, marketing is work.
You knew that, too.
Show up every day. That doesn’t mean blog every day, or do any one thing every day. Blog regularly. Weekly is better than monthly. Chat on Twitter, Facebook, wherever you hang out. Ping an old client or another author who writes like you. Give away a book at the coffee shop. One of yours, or someone else’s even.
Persistent regular activity is the endless dripping that makes marketing effective.