We’ve all seen a teenager open the refrigerator for the thirteenth time hoping miraculously that a pizza has appeared where only broccoli lay before.
There’s a marvelous scene in one of the Crocodile Dundee movies where someone points out that his hotel room has a television. He turns it on saying, “I’ve seen television before.” As the I Love Lucy theme fades in he says, “Yup, that’s what was on”.
Can you imagine if the food in the fridge really never changed or if the show on television was actually always the same?
There are some activities in life which hinge on variety, newness, change, to keep our attention. Eating the same foods over and over again gets boring fast – even pizza.
The single greatest reason for potential fans (which means potential purchasers of your book) to visit your website is to find something new.
You’ve written your nonfiction book and hope to build your business by promoting your book on social media. To get the best results, there are several factors to keep in mind. First, using social media marketing is not a guarantee of immediate increased book sales. Set realistic expectations and understand it takes time to build momentum. Social media marketing takes a long-term commitment as it an take six months or longer to even begin to see the beneficial results.
To effectively build a strong audience for your blog, you need to clearly define the purpose of your blog. Who are you trying to reach? What message are you trying to convey? Your content needs to be of value to your audience. You may find it helpful to read other blogs with similar content to get ideas for yours.
Your audience will abandon you if you don’t blog regularly. Be consistent. I can tell you from personal experience that when I’ve slacked off and use the hit-or-miss method of blogging, my readership dwindles. When I post regularly, my audience grows. If possible, post at least weekly. It’s very helpful to create a reserve of blogs and schedule them ahead of time for times when you don’t have time to write. Some choose to spend a block of time monthly to create all their posts at once and then schedule them out over the month.
Your posts will catch your audience’s eye if they have good titles. For more information on how to create attention-grabbing titles, read this guest post by my friend Deb Lamb. Another way to grab attention is to include a photo or image.
Invite your audience to comment on your blog. Yes, this does mean you’ll need to moderate comments. Use a tool like Askismet to catch most spam comments and you won’t spend too much time moderating junk comments. Allowing comments allows a way for your audience to interact with you and each other.