Your Blog Choice: WordPress.org vs. WordPress.com

choose wordpress.orgToday’s choice for blogging is WordPress. There are still other blogging platforms you can use. However, WordPress is the best choice in my opinion.

Even then there is a choice to be made. Many people will set up a free WordPress.com account and blog and think that’s enough. I disagree.

The better choice is to use WordPress.org. Why?

WordPress.com has limitations. And the biggest one is – you can’t sell products on the dot com site. If you’re an author wanting to sell your book from your website, using WordPress.com is not the way to go.

However, you can sell products (your book) using WordPress.org. Our sister company, Spinhead Web Design, offers a $300 Ready Set Go Blogging package to get your blog set up. There are a ton of free WordPress Video Tutorials and Transcriptions on the site as well.

What are you waiting for? Go get your blog set up with WordPress.org now!

 

Trends in Social Media Marketing

trends in social media marketingToday I briefly touch on 3 trends in social media marketing: blogging, time, outsourcing.

Blogging

One reason we call blogging your ‘foundation’ for your social media marketing efforts: According to the 2014 Social Media Marketing Industry Report, “A significant 68% of marketers plan on increasing their use of blogging, making it the top area marketers will invest in for 2014.” The report also shows those with the most social media marketing experience put the highest focus on content creation. Your blog is where you create that content to be used in all your social media marketing efforts. So if you aren’t yet blogging or only doing it once in a while, it’s time to start scheduling regular blog posts.

Time

This industry report also states that “A significant 64% of marketers are using social media for 6 hours or more and 37% for 11 or more hours weekly.” That’s a lot of time spent on marketing your business. Wouldn’t you rather be working in your business creating revenue that 6 – 11 hours each week? That’s where we can help!

Outsourcing

The top 3 areas being outsourced are:

  1. design and development
  2. content creation
  3. analytics

What are your goals for your social media marketing this year?

Important Blogging Tips

internetNearly 40% of U.S. companies use a blog for marketing purposes. Here are some important tips to keep in mind:

  • Research shows that businesses that blog 4 to 5 times a week get over twice the traffic than those that blog less than four times per month. So start writing!
  • Be sure to include keywords relevant to your industry.
  • Optimize your titles by including those relevant keywords.
  • Write about solutions to problems your clients face.
  • Use your blog to earn your client’s trust.
  • Don’t forget the Call to Action!

© Nikolais | Dreamstime Stock Photos & Stock Free Images

Tips for Your Business Blog: How to Get Started, What to Write, How to Promote and much more!

tips for your business blogBlogging is just one piece of the puzzle in your social media marketing strategy. Yet it is the very foundation for your social media marketing. You use your blog as a starting place to post at Twitter, Facebook, LinkedIn, Pinterest, and any other social media sites you use.

To help you create a blogging marketing strategy, I have created a special report that includes basic blogging information, resources and a questionnaire.

The topics covered include:

  • Getting started with the basics of blogging including why you should have a blog and what the benefits are of having a blog
  • Three keys to successful blogging
  • When to post, finding time to write, ideas on what to write
  • Promoting your blog via social networking sites
  • My personal recommendation on which blogging platform to use and how to get started affordably

You can download this free report now. Please feel free to contact me with any questions you have.

Don’t Ask Technicians to Build on a Non-Technical Foundation

It happens all the time in my web business; someone comes to me with ‘everything ready’—they have a domain name, hosting, email, content; it’s all ready to go. This will be the easiest website you’ve ever done, they say.

Wrong.

Invariably, they’ve registered the domain name with a service which is, well, limited. They’ve chosen user-friendly hosting, which means that it’s not geek friendly. They have Yahoo email. They have all their content in a Word document, neatly formatted, with images precisely positioned.

The first step, in this case, is to start over.

The choice of hosting has to come after the choice of development technology. My platform of choice these days is WordPress, which means I need hosting on Linux or some other flavor of UNIX. Not Windows. I also need true FTP access for direct access to the files. Not an online file manager.

Email should be you@yourdomain.com, not yourdomain@yahoo.com. I can’t ‘move’ that email, or work with it in any way, without costing you lots and lots of money.

Microsoft Word is not a web development tool. The beautiful formatting in your document will not transfer to the web automatically. It may transfer, partially, to WordPress, but the cleanup will take longer than starting over.

The images embedded in a Word document may very well be useless. Word is not an image management or editing tool. The images may be too small or at too low a resolution to be usable for your site. At the very least, extracting them from Word is going to cost, because it’s a tedious process I don’t enjoy.

This only covers web development, but the principle applies to choosing a cell phone, your next computer or printer, your internet service . . . any technology—and the people who’ll be working with it on your behalf:

Step One is always, always to ask for professional advice from someone you trust.