Tag: bookmarks

5 Ways to Promote Your Book Release [Infographic]

Posted on by Sue L Canfield
5 ways to promote book release infographic
For a larger, printable version of this infographic, just click the image.
  • Social media headers. Change your social media headers, like those on Twitter and your Facebook page, to show your book cover and release date. If it’s available for pre-order, include that information. You can easily create social media headers using Canva.com.
  • Book trailers. Create a short video about your book as a book trailer and share on social media. As an example of a book trailer for a nonfiction book, here’s one we created for a client
  • Have a fun Q & A event on your Facebook page. Announce the event on social media and then do a live video where you can answer questions about the book.
  • Bookmarks and other swag. These are especially fun for a book launch party. Get creative. You can get posters and postcards printed up too.
  • Book excerpts. Be sure to share short book excerpts on social media to pique your potential reader’s interest in buying your book.

Remember, for a successful book release you need to start your book promotion even before the book is available for purchase. What are you waiting for? If you’d like to discuss strategies for your book release with a book marketing expert, book a consultation with me.

Create Visual Ideas for Book Marketing

Posted on by Sue L Canfield

Joel D Canfield booksReaders love visuals that capture their attention. Every social media platform uses images and some, like Instagram and Pinterest, revolve around the use of images. Facebook posts with images get two to three times the engagement that posts without visuals get. It’s easy to create visuals. Just use your phone to take photos and then a free tool like Canva.com to create something that grabs your audience’s attention. As an example, I created this Facebook post for my husband’s fiction books with the aim of getting more newsletter subscribers.

Here are a few ideas for creating visuals for use in your social media book marketing.

  1. If you have written several books, line them up on a shelf or in a stack and take a photo of them to share. Even better, if you have some other marketing collateral, such as a bookmark or postcard, include that in the photo.
  2. Take a selfie with your book to share. If you’re not comfortable with your own photo, just ‘peek’ from behind the book.
  3. Everyone loves animal photos. Get a photo of your cat or dog with your book nearby. Of if you don’t own a pet, use a stuffed animal – teddy bears are always cute. :)
  4. Share quotes or tips from your book as a graphic.
  5. Take a photo of where you write with your book on the desk or a shelf.
  6. Ask readers to take photos of themselves with your book and then ask for their permission to share those photos on your platforms.

I’d love to hear from you other ways you’ve used visuals in book marketing. Please leave your comment below.