Though Facebook updates can be longer than a Twitter update, you still want to keep it brief. People like bite-sized chunks, not huge mouthfuls. If you have more to say, include a link to your blog post with more details.
Keep your updates positive. This is not the place to publicly air your grievances or get into a negative conversation with a reader or client. If someone posts to your page about an issue or problem, contact them privately using the ‘message’ feature and arrange to talk with them personally via email or phone. Remember, anything you post on Facebook is in public view. You can come back and publicly share the positive outcome of course!
Post daily at a minimum but not constantly. I’d recommend no more than about three posts per day – and spread those out over the day. Keeping active on your page means you’ll be more likely to get more “likes” on your posts, more comments, and more shares. If you’re posting every hour though, people may get annoyed at seeing so many of your posts in their feed and then ‘unlike’ your page.
To increase engagement, post questions that encourage conversation and interaction. Be sure to also like and comment on other business pages as your own page to increase our visibility and interaction.
Now go have fun!