iDigress Podcast with Host Troy Sandidge

This entry is part of 13 in the series Podcaster Interviews

1. Tell us about your podcastTroy Sandidge photo

iDigress Podcast is a fast-paced, energetic, value-packed podcast covering Marketing, Business, Strategy, and Social Media infused with culture. The podcast is very digestible, with all episodes under 20 minutes with key takeaways. This would be a beneficial podcast for SMBs (Small-Medium Businesses), Entrepreneurs, Start-ups, Sidehustlers, and even National Brands. I provide successful digital marketing tips, strategies, systems, solutions, and frameworks during each episode. A new episode is released every Wednesday.

2. Why did you start this podcast?

I didn’t see too many podcasts in my field that articulated things and connected culture from a BIPOC perspective. Not only that, I wanted to provide an audio experience that is different from the norm. I wanted the podcast to educate, engage, entertain as well as spark curiosity and provide insight that could be utilized immediately.

3. How long have you been podcasting?

I’ve been appearing as a guest (and even sometimes co-hosts) for the past 4 years on podcasts on Marketing, Social Media, Faith, Motivation, Business, Technology, etc. With everything going on in 2020, I thought it was time I created my own to connect and grow with my community in new ways.

4. What do you look for in a guest?

A guest would be one who can provide unique experiences no matter what industry they are in or phase of their career, as long as their story and insight can connect back to either Marketing, Business, Social Media, Strategy, or Culture. You’ll notice I currently don’t have guests on the show, as the podcast isn’t an interview-themed style show. But there is a list where guests can be added and will be part of the show at pivotal podcast episode milestones.

5. How can listeners find you?

Podcast – search “iDigress” (all one word) on your favorite place you like to listen to podcasts
Troy’s Social – social media is @FindTroy on all social platforms

6. Is there anything else you’d like to share?  

I’d like to leave my Marketing Philosophy for thought:
“Imagination is the Engine.
Content is the Fuel.
Social Media is the Roadmap.
Marketing is the Roadmap.
Sales is the Destination.
Culture is the GPS.”

Troy Sandidge Bio:

Troy Sandidge is a renowned marketing strategist who empowers brands to increase social engagement, elevate brand authority, and maximize revenue through his D.A.R.T. Marketing Methodology™ and C.L.O.V.E.R. Business Framework.™

As a former Vice President of a Chicago create agency and currently the Chief Strategy Officer of a national brand agency, Troy has over 10 years of experience navigating brands through the “digital universe.” He is also an international speaker known for his dynamic energy and frequent use of acronyms. 

Brands partner with Troy to build personalized solutions to their marketing problems and dilemmas. He leverages the power of social media, relationship marketing, community building  to achieve the results brands want. Troy is a Leading Source of Successful Social Media Marketing Solutions by the New York Weekly and a Los Angeles Wire’s 30 Under 30.

The marketing strategies, systems, and solutions Troy develops for SMBs to Fortune 500 companies have cumulatively generated millions in revenue and counting.

Ausoma’s Book Marketing Philosophy

Yes, we use Twitter, Facebook, LinkedIn, and Instagram and tweet and post regularly about your book. We’re also less expensive than virtually every other book marketing firm. But none of that is as important as what we really provide.

At Ausoma, our book marketing efforts are designed to help, not just you, but your audience as well. Our magic is that we understand you, the client, and your audience to help you build a relationship with them.

A Background in Neuroscience and Writing

Joel and Sue in front of the Piggly Wiggly in Sister Bay, WisconsinJoel has informally studied neuroscience and psychology for decades, reading more than 100 books on the subjects. He’s spent his whole life fine-tuning his innate intuition about people, allowing him to understand what our clients, and their clients, need, and how to deliver on both counts.

Between us we’ve written 9 business books and marketed them ourselves, so we know the pressure an author is up against.

Our understanding and compassion makes us a great team, and a whole lot of fun to work with, too.

Our Process

To understand who your target audience is, our intake form asks these questions:

  • How would you define your target audience?
  • What topics are they interested in?
  • What challenges do they have that you help solve?
  • What keywords or key phrases would your target audience use to find your information?

We ask you to provide us with a list of at least five influential people, authors, experts, trade associations or news sources that provide information related to topics your target audience would be interested in.

We also ask for a digital version of your book so we can read it and understand the message you want to share. And then, of course, we actually read it.

We’re selective about who we work with. We want to become, not just another service you use, but partners in your marketing adventure.

Grow Your Nonfiction Author Business in November

Set a goal to do three things every day this month to grow your author business. I’ve posted a blog each month this year with ideas to do this. (Links below.)

  1. Review the posts
  2. Write a list of things you can do
  3. Pick three each day to implement

What three things are you going to do today to grow your author business?

The Series

January
February
March
April
May
June
July
August
September
October
November
December

Grow Your Nonfiction Author Business in September

This month’s tip to grow your author business:

Pitch an article idea to an industry blog or website.

Even better – write a series of articles and pitch a column idea. If your articles don’t get picked up, you can publish them yourself on Medium.com.

Do you write regularly for an industry blog? Share the link in the comments section so I can check it out.

The Series

January
February
March
April
May
June
July
August
September
October
November
December

Grow Your Nonfiction Author Business in August

A primary way to grow your nonfiction author business is speaking engagements.

Though you may start with unpaid speaking engagements (which should include selling your book at the back of the room) you want to become a paid speaker. You can learn about how to do that in the article Transitioning to Paid Speaking at the Nonfiction Authors Association website.

This month’s tip: Pitch yourself as a speaker for an event—either in person or for an online conference.

Tell us about your speaking engagements in the comments below. What do you have coming up? What have been your recent successes? What holds you back from speaking engagements?

The Series

January
February
March
April
May
June
July
August
September
October
November
December