Ausoma’s Book Marketing Philosophy

Yes, we use Twitter, Facebook, LinkedIn, and Instagram and tweet and post regularly about your book. We’re also less expensive than virtually every other book marketing firm. But none of that is as important as what we really provide.

At Ausoma, our book marketing efforts are designed to help, not just you, but your audience as well. Our magic is that we understand you, the client, and your audience to help you build a relationship with them.

A Background in Neuroscience and Writing

Joel and Sue in front of the Piggly Wiggly in Sister Bay, WisconsinJoel has informally studied neuroscience and psychology for decades, reading more than 100 books on the subjects. He’s spent his whole life fine-tuning his innate intuition about people, allowing him to understand what our clients, and their clients, need, and how to deliver on both counts.

Between us we’ve written 9 business books and marketed them ourselves, so we know the pressure an author is up against.

Our understanding and compassion makes us a great team, and a whole lot of fun to work with, too.

Our Process

To understand who your target audience is, our intake form asks these questions:

  • How would you define your target audience?
  • What topics are they interested in?
  • What challenges do they have that you help solve?
  • What keywords or key phrases would your target audience use to find your information?

We ask you to provide us with a list of at least five influential people, authors, experts, trade associations or news sources that provide information related to topics your target audience would be interested in.

We also ask for a digital version of your book so we can read it and understand the message you want to share. And then, of course, we actually read it.

We’re selective about who we work with. We want to become, not just another service you use, but partners in your marketing adventure.

Grow Your Nonfiction Author Business in November

Set a goal to do three things every day this month to grow your author business. I’ve posted a blog each month this year with ideas to do this. (Links below.)

  1. Review the posts
  2. Write a list of things you can do
  3. Pick three each day to implement

What three things are you going to do today to grow your author business?

The Series

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Grow Your Nonfiction Author Business in September

This month’s tip to grow your author business:

Pitch an article idea to an industry blog or website.

Even better – write a series of articles and pitch a column idea. If your articles don’t get picked up, you can publish them yourself on Medium.com.

Do you write regularly for an industry blog? Share the link in the comments section so I can check it out.

The Series

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Grow Your Nonfiction Author Business in August

A primary way to grow your nonfiction author business is speaking engagements.

Though you may start with unpaid speaking engagements (which should include selling your book at the back of the room) you want to become a paid speaker. You can learn about how to do that in the article Transitioning to Paid Speaking at the Nonfiction Authors Association website.

This month’s tip: Pitch yourself as a speaker for an event—either in person or for an online conference.

Tell us about your speaking engagements in the comments below. What do you have coming up? What have been your recent successes? What holds you back from speaking engagements?

The Series

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Grow Your Nonfiction Author Business in July

Facebook logoWhich Facebook groups are your target audience in? Join one or more of those groups and spend ten minutes a week engaging.

Answer questions.
Ask questions.
Don’t pitch your book or services.
Spend time really engaging.

Do you have a Facebook group? Share a link in the comments so I can go check it out.

The Series

January
February
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