client Archives - Ausoma is Your Chief Social Media Officer

Client Spotlight: George Troy, Retail Consultant, launches The Five Laws of Retail

Posted on 17 Jun 20197 Jun 2019 by Sue L Canfield

Tomorrow, June 18, 2018, my client, George Troy releases his book – The Five Laws of Retail: How the Most Successful Businesses Have Mastered Them and How You Should Too.

George and I have been working together for a couple of years building his social media presence. When we first started on this journey his book was just a manuscript and he was looking for a publisher. He signed an agent last year and then found a publisher, Post Hill Press.

I’ve learned a lot from George and it’s helped my business. The First Law of Retail is People First. That applies to all of us in business. The principles in that law as outlined in his book apply even to social media. He discusses creating a positive community and culture and being authentic. When we are authentic and positive on social media, we find more people follow and engage with us.

It was George who wanted to set monthly goals to reach and a quarterly report. Since then I’ve set specific monthly goals for all my clients. In addition to the monthly report each client gets, they also get an annual report showing increases over the past year.

I’m happy to have been able to help George on this journey and wish him much success with his book launch!

Learn more about George at his website and check out his book on Amazon.

I’ve already pre-ordered my copy and look forward to getting it soon!

“We’re Not a Match”

Posted on 16 Jul 201417 Jul 2014 by Sue L Canfield

Have you ever had to let a client or a subcontractor go? How do you handle it?

Over the years I’ve had to let more than one client go and more than one subcontractor. It’s never easy. It’s always an emotional process for me. I hate disappointing people. In the past, I always wanted to explain in detail why we couldn’t work together any more.

Then my husband and I learned the best thing to say in any situation where you know it’s not a good idea to either start or continue a business relationship. You simply say, “We’re not a match”.

There is no explanation. It’s not about assigning blame. It’s simple that “we’re not a match”. And it’s all from your perspective. The other party may have felt it was a match. But if you don’t, then “we’re not a match”.

The reason we use this when letting a client or subcontractor go is because invariably, no matter what, the other party wants to know “why”? The truth is you don’t need a reason. You don’t need to give a reason. When you give a reason, it’s the other person’s natural inclination to reply with their ‘reason’ why your reason isn’t valid. But any reason you have is valid – to you. And that’s what matters.

So next time you need to let a client or subcontractor go, just say, “We’re not a match”. It won’t be easy and they may be left wondering. But you’ll feel a great sense of relief knowing that the people you are working for and with absolutely love you! I know that’s true in my case.

I love all my clients and all the subcontractors I’m currently working with.

Scheduling Your Time

Posted on 27 Jan 201430 May 2018 by Sue L Canfield

Do you sometimes feel there’s not enough time to get all the tasks done in a day? Virtual Assistants usually have several clients – each with a variety of tasks to be completed. Often these tasks are done on a daily basis. If you have a dozen clients and need to touch their account daily and complete three different tasks for each of them every day, that’s 36 different things you need to schedule that day. How do you manage your time to get everything scheduled done?

Here’s what I’ve found is working best for me at this time. (I find that works best for me sometimes changes depending on how many clients I have and how many tasks I need to accomplish. Feel free to change how you schedule your time as the need arises.)

1. My Google calendar helps me see at a glance for the day, week, or month what client calls I have scheduled, what projects are coming due, and gives me a daily reminder to check my daily task list.

2. Currently my favorite way to be sure I get everything done I need to do everyday is to use a spreadsheet similar to the one pictured here. Each Monday morning I print out my daily task list and then physically check off each task as I complete it each day. I had tried to do this on the computer without printing it out. However, I love the feeling of having something in front of me I can see, touch, and write on. Since I have so many clients with so many different things to do, I actually have a 2-page task list. It sure has helped me accomplish a lot.

Everyone has their favorite time management tool. I’d love to hear what works best for you.

Client Expectations from a Virtual Assistant

Posted on 3 May 20133 May 2013 by Sue L Canfield

Do you know what your clients expect from you? This is vital for a successful, long-term relationship.

A few client expectations are:

Your ability to meet their specific skill requirements
For you to work within a reasonable budget
A Contract outlining in detail expectations, money matters, and confidentiality requirements
For you to be a pro-active partner with them providing feedback, suggestions, advice
Timely responses to their inquiries
Reliability, trust and someone they can count on for the long haul

Next time we will discuss what a Virtual Assistant expects from a client.

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