Audit Your Social Media Accounts

Audit Your Social Media AccountsYou want to be sure your social media accounts are updated so they always have your current information. Now is a good time before the start of the new year to audit your social media properties.
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Do You Love What You Do?

It amazes me how many of us do what we think we have to do to earn money but really hate the things we do. On the other hand, when you love what you do, you find yourself energized and excited!

Joel and I love helping other people succeed in business. Our complimentary coaching sessions have helped those who have taken advantage of it to figure out what it is they really love to do and how to reach their goals. It makes us feel so good when someone says after a complimentary coaching session the following:

“Thank you for taking the time to talk with me this afternoon; I am so happy I decided to take you up on your offer for a complimentary 30-minute consultation. Talking with the two of you left me feeling energized about my business and, for the first time in months, excited about my future endeavors as a Virtual Assistant. I look forward to being co-coached by you and want to thank you for all you do, and for being a positive ‘voice’ in our burgeoning industry.”

Paula Hill, Virtual Assistant

What is it that you love to do?

Are You Talking to a General Audience or a Specific Individual?

I’ve been talking with virtual assistants this week about defining their ideal client. When I ask my coaching clients to describe their ideal client as specifically as possible, the descriptions are still very vague. They are something like this:

“My ideal client is a self employed entrepreneur in a service related industry.”

“My ideal client is a business entrepreneur in the professional services.”

“My ideal clients are solo entrepreneurs.”

These are very vague and speak to a general audience. Even once a coaching client understands the need to target a very specific audience, they tend to speak to the group rather than an individual.

When my partner Joel coaches virtual assistants to define their ideal client, he helps them get very specific. Rather than targeting a general audience, we focus on targeting an individual. Here are 3 simple ways to focus your marketing messages to an individual:

1. Write a detailed paragraph of your ideal client: their gender, age, occupation, likes, dislikes, family situation and other details.

2. Name your ideal client. Make this individual real to you.

3. Go find a picture of that ideal client in a magazine. Cut it out and post it where you can see it all the time. When you get ready to send out marketing messages, look at that picture and see if the message will appeal to that ideal client.

Now that you’ve put a name and face to your ideal client, it will be much easier to target your audience and direct messages to the individuals that need your services.

Are you talking to a general audience or a specific individual? Would you like some assistance in defining your ideal client. Contact us for your free 30-minute consultation.