Books are 99% Commodity — Sell the Other 1%

There are more books than you could read in a hundred years, even if that’s all you ever did. In a way, books are a commodity.

The firehose-stream of new books, both independent and traditionally published, makes individual books even harder to distinguish. Your only hope of being found is to focus relentlessly on the 1% which makes your book unique.

I’m not suggesting that you find a way to convince people that your book is unlike anything which has ever come before. If you’ve written about coaching or accounting or networking or marketing, your book will share concepts and content with oodles of existing books on the topic.

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