John Jantsch, Host of The Duct Tape Marketing Podcast

This entry is part [part not set] of 13 in the series Podcaster Interviews
I’ve been a long-time fan of John’s work and regularly receive his Duct Tape Marketing newsletter. John Jantsch

1. Tell us about your podcast

The Duct Tape Marketing Podcast first aired in 2005. For over a decade John Jantsch has interviewed thought leaders, experts, and authors. Subscribers hear some of today’s most influential marketers and entrepreneurs share their stories and secrets.

2. Why did you start this podcast?

So many small business owners find marketing to be hard – it shouldn’t be. That’s why Duct Tape Marketing created a marketing system, to give small business owners back control. The podcast is another way to share core elements from this system. 

3. How long have you been podcasting?

15 years 

4. What do you look for in a guest?

A guest’s story and message has to align with our editorial goals. Duct Tape Marketing is a teaching organization and our guests must be able to teach the important lessons small business owners need to hear to help grow their businesses.

5. How can listeners find you?

John Jantsch is a marketing consultant, speaker, and author of Duct Tape Marketing, The Referral Engine, Duct Tape Selling, The Commitment Engine, and SEO for Growth.

His newest work, The Self-Reliant Entrepreneur: 366 Daily Meditations to Feed Your Soul and Grow Your Business taps into the wisdom of 19th-century transcendentalist literature and the author’s own 30-year entrepreneurial journey to challenge today’s entrepreneur to remain fiercely self-reliant while chasing their own version of success.

Group Coaching Preview Call Recording

We are launching group coaching calls and had a preview call to discuss the details on April 6th. We discussed the benefits of group coaching, the topics we would discuss in upcoming calls, when the calls will take place and how to get questions answered if you can’t make the live calls.

You can listen to the 40-minute call right here.

Our next call is April 20 and the topic is Marketing Your Virtual Assistant Services. Register for the call and be entered into the drawing to win a free copy of John Jantsch’s book, Duct Tape Marketing.

The Testimonial Writing Machine by John Jantsch

Almost every small business marketer knows that they should gather testimonials to use in their marketing materials.

The problem though is that getting your clients, the ones who know your greatness, to sit down with a blank sheet of paper and crank out a glowing testimonial can be a bit of a chore. It isn’t that they don’t want to do it, it’s just that there are other priorities calling to them as well.

I accidentally stumbled on a way to get clients to systematically write testimonials. And, I found that this method actually produced far better, results oriented, copy than anything I had done in the past.

Here’s the system.

Occasionally, when you are presenting your wares to a prospect, include a page that simply lists four or five references for contact instead of your traditional glowing testimonial page. Urge your prospect to contact each for more information on how you or your product performs. (I’ve even gone as far as writing a list of suggested questions they might ask the reference – it helps them focus on benefits) In some cases your prospect may request this anyway.

What I have found is that when your current client is contacted for information (often by email these days) they will generally and immediately feel compelled to put in writing what amounts to a well-written testimonial. The key here is that, when approached by another business, they will write as they are speaking to a prospect. The copy will almost always be over the top selling you and in the perfect voice for you to re-use as a testimonial. (When a client writes a testimonial in the traditional way they often write is as though they are speaking to you. Many times this doesn’t have the same marketing pop to it.)

Now here is where the fun part comes in. What I have also found is that quite often your existing clients will copy you on the communication they sent to the prospect. Bingo, instant testimonial, written exactly as you need it for your marketing materials.

Actually, using this strategy can be even stronger than just printing written testimonials as it involves your current clients in the active process of marketing and has the tendency to resell them on their decision to do business with you as well.

The only caution is that you spread the love around to as many of your clients as you can so that no one group of clients becomes burdened in the process.

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John Jantsch is a veteran marketing coach, award winning blogger and author of Duct Tape Marketing: The World’s Most Practical Small Business Marketing Guide.

He is the creator of the Duct Tape Marketing small business marketing system. You can find more information by visiting http://www.ducttapemarketing.com

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Sue’s comment: Getting testimonials is just not as difficult as many imagine. I’ve found that clients have usually made some very good comments to me in email and I then ask their permission to use that as a testimonial.

How do you get testimonials?