Leveraging Your Email List for Your Book Launch

Book launch emailYour email subscribers are on your list because they want to hear from you and are eagerly anticipating your book release. They will be happy to share news of your book with their audience as well. They just need to know how to do that and you can provide all the information they need to easily share your book release announcement.

About a month before your book is released, let your email list know when the book will be released and ask them to share the announcement with their network. Write up copy about the book that your audience can share on their social media platforms. Include sample tweets and Facebook messages they can share. What other ways can you leverage your email list to support your book launch?

Here's a great example. Author of The Business of Being, Laurie Buchanan, PhD, just sent out an email to her list about her book release early next month. She includes several things her audience can do to help support her book launch - all of which I strongly recommend my clients include in an email they send to their list about a month before their book release. I asked Laurie if I could share her email here and with her permission, it's reprinted here. See my notes that follow. … more … "Leveraging Your Email List for Your Book Launch"

Writing for Your Nonfiction Email List

Your nonfiction email list subscribers may have signed up when you offered a valuable free report. Perhaps you shared tips from your book. To keep your email list subscribers you'll need to continue offering valuable content with each email you send. When you do this your readers will come to know that you are an authority in your field. It's you they'll turn to when they need information on the topic you're an authority on.

Don't hold back thinking you'll save it for your next book. You can still include it in the book, perhaps expanded with more details and statistics. In fact, you'll be more likely to sell more books to your list because they will have a taste of what's in it. As with any other marketing, remember the 80/20 rule and provide 80% content to 20% book marketing in your emails. … more … "Writing for Your Nonfiction Email List"

Tips to Build Your Email List

Sign Up Now for Our NewsletterEmail marketing is still going strong! It’s a very effective way to stay in touch with people who want your services or product. Since people chose to sign up to be on your list, you know these are people who want to hear from you.

If you have a solid social media presence, that’s a great place to start to build your list. Your fans and followers on social media have already shown an interest in you, your book, your business since they are following you. Take the initiative and invite them to sign up for your email list too. Here are a couple of ideas for messages you might send out on Twitter, Facebook, and LinkedIn weekly asking your followers to sign up for your email list.

Sign up for our newsletter and receive your free report [title of report] [link where they can sign up for email list]

If you enjoy reading my blog, sign up for my email list for all the latest news & updates. [link where they can sign up for email list]

More tips to build your email list:

  • Your website should have a prominent invitation to sign up for your email list.
  • Offer a freebie for signing up for your list – a free report, tips sheet, or sample copy of a chapter from your book.
  • Add a signup box to your Facebook page. If you use Constant Contact or MailChimp, they have an easy way to integrate a sign up page with Facebook.
  • Include a signup link in your email signature.
  • Mention your newsletter in your book and invite readers to sign up at your website.

If you'd like to sign up for my newsletter, you can do so here.

What other tips have you found useful in building an email list? Please share your thoughts in the comments below.

Building Your Email List

building your email listMany solopreneurs believe that email is "old school" and that no one wants to receive email marketing messages any more. Wrong! Used appropriate it's still a very powerful form of marketing. People who sign up for your email list actually want to hear from you! They chose to be on your list. Which is why it's very important not to add someone to your list without their permission.

Even if you have a solid social media presence, you want to consider having an email list. You do not have 100% control over your social media profiles. If you aren't careful and break a rule at Facebook, they can prevent you from adding new friends, promoting your posts, and can even delete your account.

So start building your list today. I recommend using MailChimp. Their free version will take you a long way.