Are you ready for some inspiration? Here are 7 things to consider in order to do something inspirational with your social media marketing efforts.
I.N.S.P.I.R.E. Your Social Media Efforts
I – Intention: In order to be effective using social media, you need to determine your intention, your goal. Is it your intention to build awareness of your book or business? Is your goal to sell more books, get more clients, grow your fan base? Once you clearly define your intention, you can develop specific strategies to realize your intention and grow your networks.
Determining what to post on your Facebook business page and what’s the best time to post, you want to make the best use of the Insights provided by Facebook. So let’s go through some basics to understand this feature better.
Once you are logged in to your Facebook business page, you want to click on the Insights tab as shown below.
Then click on the People tab.
Then you’ll see these tabs: “Your Fans” and “People Reached”
Under the “Your Fans” tab you’ll find the following information about the people who liked your page:
The percentage of women fans
The percentage of men fans
Where your fans are located by country and city
What languages your fans speak
Under the “People Reached” tab you will find information about the people your posts were served to:
The percentage of women reached
The percentage of men reached
The percentage of “your fans” reached for both women and men
Countries and cities reached
You want to take note of this information so you can be sure your posts are relevant to those seeing them.
Next click on the “Posts” tab. Here you will find information about the days and times your fans are online and reading your posts. In the example below I see that in a recent 1-week period my fans were online more on Tuesday and at 5 pm.
Scroll down a bit farther on that page to see more data on your posts engagement. You’ll see how much organic reach your posts have as well as likes and comments. This information can be especially useful in seeing what topics your fans are most interested in and likely to share with their networks. This is also the place where you can ‘Boost’ your posts. This is a paid feature that some have found very useful.
It’s a good idea to check your Insights tab at least monthly to monitor activity and plan your strategy for your posts in months to come.
I’d love to hear any other tips you have about using Facebook’s Insights tab. Share your comments below!
Are you feeling like your Facebook business page or other social media networks are stagnant?
Are you getting few likes, retweets, +1s, shares on your social media sites?
Would you like to get more interaction and engagement with readers, followers, fan?
You want to ask questions. Asking questions on social media that are fun and easy to answer will compel people to leave a comment, share, and like your posts. So what kinds of questions can your ask? Here are some ideas:
If you could visit anywhere where would you go?
What book are you currently reading?
What’s the best/worst gift you’ve ever received?
When have you been the most proud of yourself/someone else?
What is something you wish you were better at?
What is something you learned this week?
What is your favorite song?
If you could be any fictional character who would it be?
What is the craziest thing you’ve done?
You might even learn something about them that could help you tailor your services toward their needs.
Give it a try and let me know how it goes. Let me ask you, what is your favorite song? Ask me a question and I’ll post my reply.