Tag: engagement

The Power of Community: UPDATED New Date December 15

Posted on by Sue L Canfield

Sue Dec Speaker Card WideCommunity is the foundation for using social media. It is with the power of community that you cultivate meaningful relationships on your social media platforms. I’ve built a wonderful relationship with Anna Scheller who runs a weekly Twitter chat, USABizParty. It happens every Tuesday at 1 pm Eastern and I hope you’ll join us sometime.

USABizParty is hosting their inaugural telesummit on the topic “Power of Community.” Anna invited me to be one of the eight speakers. My topic: Engaging With Your Community Using Social Media. You will learn:

  • Benefits of using social media to build a community
  • The importance of engagement
  • Dos and don’ts

Join us and discover the power of community and engage with like-minded entrepreneurs. Networking opportunities and prizes await you on December 15th! Get your ticket .

Will Using Social Media = More Book Sales?

Posted on by Sue L Canfield

Book sales won’t soar just because you’re using social media marketing. It does, however, keep you in front of your audience of readers. Your authority and expertise in your industry can be established using social media by answering questions, sharing tips, and sharing other relevant information.

Your audience will begin to share your posts with their audience. When you are known as an expert and leader in your field, your audience will be more likely to visit your website and purchase your book or other products and hire you.

Social media gives you the opportunity to engage with your audience and show your readers what your book is all about. Regularly interacting with your audience, influencers, and industry leaders can increase your public image and give your book more exposure.

Grow Your Nonfiction Author Business in July

Posted on by Sue L Canfield

Facebook logoWhich Facebook groups are your target audience in? Join one or more of those groups and spend ten minutes a week engaging.

Answer questions.
Ask questions.
Don’t pitch your book or services.
Spend time really engaging.

Do you have a Facebook group? Share a link in the comments so I can go check it out.

The Series

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October
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December

I.N.S.P.I.R.E. Your Social Media

Posted on by Sue L Canfield

Are you ready for some inspiration? Here are 7 things to consider in order to do something inspirational with your social media marketing efforts.

Inspire your social media effortsI.N.S.P.I.R.E. Your Social Media Efforts

I – Intention: In order to be effective using social media, you need to determine your intention, your goal. Is it your intention to build awareness of your book or business? Is your goal to sell more books, get more clients, grow your fan base? Once you clearly define your intention, you can develop specific strategies to realize your intention and grow your networks.

… more … “I.N.S.P.I.R.E. Your Social Media”

Increasing Engagement on Twitter

Posted on by Sue L Canfield

Increase Twitter engagementTo make the most of using Twitter in your social media management, you will need to engage with your followers.

Here are some tips to increase engagement on Twitter:

  • Monitor Twitter mentions, retweets, and direct messages. Take 5-10 minutes to check these daily.
  • Respond to direct messages as appropriate. You might get some great conversations started and be able to connect with your followers on other platforms, such as Facebook and LinkedIn.
  • As appropriate, reply to @mentions with a thank you or other appropriate message.
  • Weekly choose at least 3-4 retweets to thank. (“Thank you for the retweet! [Include here a bit of that retweet so they know which one you are thanking them for])
  • As there is room, include at the end of some tweets “Please share” or the hashtags #RT or #retweet to encourage others to share and retweet your posts.
  • Remember to retweet what others share as relevant.
  • Weekly mark 5-7 relevant tweets by others as “Favorites.” This promotes goodwill with your fellow tweeters!