Grow Your Nonfiction Author Business in July

Facebook logoWhich Facebook groups are your target audience in? Join one or more of those groups and spend ten minutes a week engaging.

Answer questions.
Ask questions.
Don’t pitch your book or services.
Spend time really engaging.

Do you have a Facebook group? Share a link in the comments so I can go check it out.

The Series

January
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July

I.N.S.P.I.R.E. Your Social Media

Are you ready for some inspiration? Here are 7 things to consider in order to do something inspirational with your social media marketing efforts.

Inspire your social media effortsI.N.S.P.I.R.E. Your Social Media Efforts

I – Intention: In order to be effective using social media, you need to determine your intention, your goal. Is it your intention to build awareness of your book or business? Is your goal to sell more books, get more clients, grow your fan base? Once you clearly define your intention, you can develop specific strategies to realize your intention and grow your networks.

… more … “I.N.S.P.I.R.E. Your Social Media”

Increasing Engagement on Twitter

Increase Twitter engagementTo make the most of using Twitter in your social media management, you will need to engage with your followers.

Here are some tips to increase engagement on Twitter:

  • Monitor Twitter mentions, retweets, and direct messages. Take 5-10 minutes to check these daily.
  • Respond to direct messages as appropriate. You might get some great conversations started and be able to connect with your followers on other platforms, such as Facebook and LinkedIn.
  • As appropriate, reply to @mentions with a thank you or other appropriate message.
  • Weekly choose at least 3-4 retweets to thank. (“Thank you for the retweet! [Include here a bit of that retweet so they know which one you are thanking them for])
  • As there is room, include at the end of some tweets “Please share” or the hashtags #RT or #retweet to encourage others to share and retweet your posts.
  • Remember to retweet what others share as relevant.
  • Weekly mark 5-7 relevant tweets by others as “Favorites.” This promotes goodwill with your fellow tweeters!

 

Understanding Facebook Page Insights

Determining what to post on your Facebook business page and what’s the best time to post, you want to make the best use of the Insights provided by Facebook. So let’s go through some basics to understand this feature better.

  • Once you are logged in to your Facebook business page, you want to click on the Insights tab as shown below.

Facebook insights tab

 

  • Then click on the People tab.

Facebook page People tab

  • Then you’ll see these tabs: “Your Fans” and “People Reached”

Facebook fans and people reached

  • Under the “Your Fans” tab you’ll find the following information about the people who liked your page:
    • The percentage of women fans
    • The percentage of men fans
    • Where your fans are located by country and city
    • What languages your fans speak
  • Under the “People Reached” tab you will find information about the people your posts were served to: 
    • The percentage of women reached
    • The percentage of men reached
    • The percentage of “your fans” reached for both women and men
    • Countries and cities reached
    • Languages reached
  • You want to take note of this information so you can be sure your posts are relevant to those seeing them.
  • Next click on the “Posts” tab. Here you will find information about the days and times your fans are online and reading your posts. In the example below I see that in a recent 1-week period my fans were online more on Tuesday and at 5 pm.

Facebook posts days and times

 

  • Scroll down a bit farther on that page to see more data on your posts engagement. You’ll see how much organic reach your posts have as well as likes and comments. This information can be especially useful in seeing what topics your fans are most interested in and likely to share with their networks. This is also the place where you can ‘Boost’ your posts. This is a paid feature that some have found very useful.

Facebook posts engagement

 

It’s a good idea to check your Insights tab at least monthly to monitor activity and plan your strategy for your posts in months to come.

I’d love to hear any other tips you have about using Facebook’s Insights tab. Share your comments below!

More Interaction on Social Media Using Questions

  • What is your favorite song?Are you feeling like your Facebook business page or other social media networks are stagnant?
  • Are you getting few likes, retweets, +1s, shares on your social media sites?
  • Would you like to get more interaction and engagement with readers, followers, fan?

You want to ask questions. Asking questions on social media  that are fun and easy to answer will compel people to leave a comment, share, and like your posts. So what kinds of questions can your ask? Here are some ideas:

  • If you could visit anywhere where would you go?
  • What book are you currently reading?
  • What’s the best/worst gift you’ve ever received?
  • When have you been the most proud of yourself/someone else?
  • What is something you wish you were better at?
  • What is something you learned this week?
  • What is your favorite song?
  • If you could be any fictional character who would it be?
  • What is the craziest thing you’ve done?

You might even learn something about them that could help you tailor your services toward their needs.

Give it a try and let me know how it goes. Let me ask you, what is your favorite song? Ask me a question and I’ll post my reply.