Tag: facebook engagement

Generate More Facebook Engagement

Posted on by Sue L Canfield

Generate more Facebook engagementWouldn’t you like to generate more Facebook engagement on your page? I’ve been listening to various social media experts recently and have gathered some information about how to do this. I’ll be implementing these tips for  myself and my clients.

The first thing you need to know is that 80% of Facebook views come from mobile devices. That means people are looking at your Facebook page from their phones and tablets. So check your page on your mobile devices and make sure your page is mobile friendly.

Next, Facebook has different ad types with different business objectives. Familiarize yourself with their Ads Guide so you can be sure to create an ad that will meet your specific objective. Should you create an ad to get more page likes? Experts, such as Dennis Yu, say no. To get better quality fans you are better off boosting a post instead of creating an ad.

In fact, I asked Dennis on a teleconference recently about ads versus boosting posts. Dennis says it’s better to boost posts if you want better engagement.

The first step would be to create a post worthy of being boosted. Your posts should contain content that delights and is entertaining, or content with interesting facts. Dennis suggests including links to what he calls “high authority” sites that mention you, your brand, business, or book.  Video is very popular. But don’t just post your YouTube video. Post your video directly to Facebook for the best results.

Once you’ve got an engaging post, now you want to boost it. You can do this for as little as $1 per day with good results. You can choose the audience you want to see this post and can include your fans, media contacts, and industry influencers.

So now off to try to get more Facebook engagement! Please share your tips or ask any questions in the comments section below!

Generate More Facebook Engagement with these tips. Share on X

Facebook Updates for Your Author, Book or Business Page

Posted on by Sue L Canfield
Facebook Updates for Your Author, Book or Business Page
Facebook Updates for Your Author, Book or Business Page

Though Facebook updates can be longer than a Twitter update, you still want to keep it brief. People like bite-sized chunks, not huge mouthfuls. If you have more to say, include a link to your blog post with more details.

Keep your updates positive. This is not the place to publicly air your grievances or get into a negative conversation with a reader or client. If someone posts to your page about an issue or problem, contact them privately using the ‘message’ feature and arrange to talk with them personally via email or phone. Remember, anything you post on Facebook is in public view. You can come back and publicly share the positive outcome of course!

Post daily at a minimum but not constantly. I’d recommend no more than about three posts per day – and spread those out over the day. Keeping active on your page means you’ll be more likely to get more “likes” on your posts, more comments, and more shares. If you’re posting every hour though, people may get annoyed at seeing so many of your posts in their feed and then ‘unlike’ your page.

To increase engagement, post questions that encourage conversation and interaction. Be sure to also like and comment on other business pages as your own page to increase our visibility and interaction.

Now go have fun!