Client Spotlight: George Troy, Retail Consultant, launches The Five Laws of Retail

Tomorrow, June 18, 2018, my client, George Troy releases his book – The Five Laws of Retail: How the Most Successful Businesses Have Mastered Them and How You Should Too.George Troy, retail consultant

George and I have been working together for a couple of years building his social media presence. When we first started on this journey his book was just a manuscript and he was looking for a publisher. He signed an agent last year and then found a publisher, Post Hill Press.

I’ve learned a lot from George and it’s helped my business. The First Law of Retail is People First. That applies to all of us in business. The principles in that law as outlined in his book apply even to social media. He discusses creating a positive community and culture and being authentic. When we are authentic and positive on social media, we find more people follow and engage with us.

It was George who wanted to set monthly goals to reach and a quarterly report. Since then I’ve set specific monthly goals for all my clients. In addition to the monthly report each client gets, they also get an annual report showing increases over the past year.

I’m happy to have been able to help George on this journey and wish him much success with his book launch! The Five Laws of Retail

Learn more about George at his website and check out his book on Amazon.

I’ve already pre-ordered my copy and look forward to getting it soon!

Case Study: One Year on Social Media with George Troy

George Troy contacted me after he finished writing his book, The Five Laws of Retail. He said, “I want to build my social media presence and begin blogging. I am overwhelmed and need help.”

This past year George Troy’s followers on Twitter increased 1,234%, on Facebook 178%, on Instagram 242%, and on LinkedIn 237%!

How Did We Do It?

We put together a plan to make sure his blog was updated regularly, establish a solid social media presence, and expand his online network. Together we created goals and discussed and adjusted these monthly as needed. Within just a few months we saw substantial increase in his followers on Twitter, Facebook, LinkedIn, and Instagram. Here’s what George had to say:

Sue and her team have made invaluable daily contributions to my work. I worked in business for decades and  recently completed a book on the subject, The Five Laws of Retail. I quickly learned that building a social media platform to support the book was a full time job and needed a professional. We created targets  for each channel for each month, measure against them and ultimately met and exceeded each goal. I can’t imagine achieving my goals without her help and support.

George’s editor, Candace Johnson, assists him in updating his book proposal and makes sure we get updated book promotion information included. Candace recently wrote a guest post for us about what social media information publishers are looking for in a book proposal. “Publishers want to see that your audience is growing. You might have recently begun blogging and don’t yet have impressive numbers to report, so show them the rates of growth over a period of time.”

We’ve been working together with George for over a year now. He just updated his book proposal again and this time we included the percentage of increase for each network over the past year as noted above.

Case Study: George Troy
Example of image we created for us on George’s social media networks.