Meet Marcia Turner Layton, Ghostwriter

Ghostwriter Marcia and I connected a few years ago and I’m very pleased she’s able to share information about her ghostwriting business.Marcia Layton Turner

  • Tell us a little bit about your business.

I’m a business book ghostwriter who got her start in ghostwriting thanks to an agent. I wrote my first book in the 1990s, for my dad, who was a fine artist and who didn’t do much of any marketing or promotion. So I wrote Successful Fine Art Marketing to offer some guidance in marketing planning for artists. Having proven that I could write a book-length work, I then landed work with the Complete Idiot’s Guide series, and wrote some startup and marketing guides for Wiley, followed by some corporate histories and real estate guides. I had earned a reputation as a fast writer, so when my agent heard about a business book project that was way behind schedule and needed a ghostwriter to step in and produce it, she introduced me to the editor and the rest is history.

Although I continue to create content for major brands and publishing clients, ghostwriting business books accounts for around 80% of my business at the moment.

I’m also the founder and executive director of the Association of Ghostwriters, which aims to bring together professional ghostwriters for networking, business-building, and idea sharing.

  • How would you describe your ideal client?

As a ghostwriter, my ideal client is an entrepreneur, business owner, or CEO who is articulate, friendly, kind, intelligent, and decisive. They want to write a business book that contains stories and case studies and is practical in nature, helping the reader to learn a new skill or apply a new strategy or tactic. They know what they want to say and, typically due to an already full schedule, want to hand off the responsibility for writing and editing their book to a writer like me.

  • How did things change for you in 2020 and how did you manage to weather through the year during the pandemic?

I suspect that because I was already working with clients virtually, using the phone and Zoom, the pandemic didn’t change the way I worked. It did free up time for some clients to step forward and decide to start working on their books sooner rather than later, however. And I did find myself closing my office door more regularly, due to having other family members in the house during the day; I work best in silence.

  • What is your favorite tip for using social media?

I’m not sure I’m qualified to give advice regarding social media, since I’m very much a student myself, but I will say that one thing I’ve done this past year that has really helped me is to invest time in expanding my LinkedIn network. I spend time there weekly searching for people I’d like to be connected with, whether because of their company, their title, their expertise, or something else, and then ask to be connected on LinkedIn. As a result, I’ve more than doubled the size of my network and I’ve seen the number of inquiries rise, too.

  • What are your goals for 2021?

In 2021, I’d like to continue ghostwriting interesting business books for smart clients and decide on a dissertation topic for my doctorate, which will likely be related to writers and wealth-building.

I’d also like to blog more frequently for the Association of Ghostwriters, which I run. I’m aiming to post on a biweekly basis throughout 2021. I’m always in need of blog topics, too, if anyone wants to send me a request (marcia@associationofghostwriters.org).

  • Where can authors find you?

You can find me at www.marcialaytonturner.com or www.associationofghostwriters.org, and at https://www.facebook.com/marcialaytonturner/ or https://www.linkedin.com/in/marcialaytonturner/.

Bio

Bestselling, award-winning writer Marcia Layton Turner has authored, co-authored, or ghostwritten more than 60 nonfiction books. Many of her titles and those of her clients have been published by major publishers, including John Wiley & Sons, McGraw-Hill, Penguin, and Macmillan. Hybrid and independent presses are becoming a popular choice, however, and Marcia has worked with several, including Jenkins Group and Authority Publishing.

One of her most recent ghosted books was expected to sell 2 million copies internationally when released, and her Unofficial Guide to Starting a Small Business was named a “Best Business Book” the year it was published, by Library Journal. A book she recently edited was a New York Times bestseller for several weeks.

She has ghostwritten books about leadership, marketing, Gen Z, business development, personal finance, and many other business topics.

When not ghostwriting books, Marcia writes articles and blog posts for outlets like Businessweek, Entrepreneur, Forbes Online, US News & World Report.com, CNN Money, and AmEx OPEN Forum.

She earned her MBA from the Ross School of Business at the University of Michigan, a BA with honors from Wellesley College, and is currently at work on her doctorate in business administration (DBA) at Temple University.

Meet Chrissy Das, founder of This Edited Life

A couple of years ago Chrissy and I connected on LinkedIn and I invited her to schedule a time we could chat to learn more about each other and how we could support one another in our businesses. We have even done some work together.Chrissy Das Headshot

Tell us a little bit about your business.

I founded This Edited Life in 2015 to serve authors who need help communicating their best ideas. As a ghostwriter and editor, I help shape the books so that the author’s first impression is the best it can possibly be.

How would you describe your ideal client?

Most of the authors I work with are service-based business owners. They have been in their industry at least 5 or 10 years, often longer. The content they need are short-form pieces like blog posts and newsletters or long-form content like whitepapers and business books. The topics range across industry but what they have in common is a business focus, whether that be on their proprietary business process or on sales or leadership.

How did things change for you in 2020 and how did you manage to weather through the year during the pandemic?

2020 has been hard for a lot of my clients and it’s been challenging for me as well. My work life didn’t change very much because I have been working from home full-time for years. The main thing that’s changed is missing the in-person connections I used to enjoy. While I have clients all over the US, my local network is important to me and I’ve really missed

What is your favorite tip for using social media?

Focus on individual relationships. Make authentic friendships that you can take offline.

What are your goals for 2021?

My goals for 2021 are to do more of what I love. I am using this year to devote time to client projects

Where can authors find you?

www.thiseditedlife.com

www.linkedin.com/in/chrissydas

Is there anything else you’d like to share?

Putting your work out there can feel scary. If you want a hand making your words more powerful, I am happy to help.

Bio

As a ghostwriter, I enjoy working with authors on their content strategy and websites. My clients are often service-based business owners and members of the creative community who rely on me to help them better communicate their thought leadership and grow their business.

Do You Know How to Create Attention-Grabbing Titles? Guest Post by Deb Lamb

I’ve known Deb for many years and can highly recommend her work. I’m very pleased to have her guest post today and hope you enjoy it.

The titles you create for your blog posts and articles serve as a first impression. It is the initial point of contact between your content and the reader. If you have a lackluster title, potential readers are less likely to read the rest of your content. To draw them in, your title needs to be enticing and full of promise. It needs to create a reaction in the reader.

Even the most profound piece of writing will see a low readership if the title doesn’t sound appealing enough to lure them in. Remember that today’s Internet user has a short attention span. If you do not grab their attention quickly, they will overlook you and move on to the next piece of content.

If you want to create headlines that will draw in the most readers, here are the things you need to do:

Focus on the emotions 

The majority of our choices are based on emotions. If you create a title that appeals to the emotions of the reader, they are more likely to read the content that follows it.

Your title should make the reader feel:

  • Respected
  • Confident
  • Safe
  • Proud
  • Sexy
  • Energetic
  • Wealthy
  • Attractive
  • Inspired
  • Powerful
  • Motivated

Some examples of this include: Do You Know How to Earn Respect from Your Employees and Colleagues? Or, 10 Tips for Motivation and Inspiration in your Daily Life. 

Empower the reader 

You is a very powerful word to include in your headlines. It makes your reader feel like you are talking directly to them, and they are important and the ones in control. It gives you a chance to speak to the reader on a personal level. Your title tells them that you are interested in helping them find the answer they are looking for.

An example of a title that empowers would be, How You Can Reignite the Passion in Your Dull Marriage.

Use an active voice 

Your title is not the place for passive voice. Leave out words like “might” or “could.” Make sure you are arranging words to sound more commanding. For example, instead of a title that says 5 Ways to Control Your Sugar Craving, you can reword it like this: Control Your Sugar Craving in 5 Simple Steps.

Some other ways to create powerful titles include:

-Asking a question: Do You Want to Earn $1,000 This Week?

-Making promises: Earn $1,000 This Week!

-Sound newsworthy: New System Guarantees $1,000 Weekly

As you sit down to create your title, you need to know who you are trying to reach and inspire. Who is your target reader? A title that appeals most to one person may not be as appealing to another. Create the right headline for the right target so you can ensure that you hit the mark each and every time.

Deb LambDeb Lamb of Your Everything Services is a Ghostwriter and Content Creator who specializes in eBook creations, SEO article writing, article marketing, blog writing and web copy. She has authored hundreds of articles published on the web and assists business owners with stunning content creation. Visit her Ghostwriting website to find out how she can add passion and spark to your content. Your content. Our passion!

 

Writing Newsletter Content

writing newsletter contentWhen subscribers sign up for your email newsletter, they expect to get value from it. It’s not always easy to come up with content that readers find valuable. Here are a few tips on writing valuable newsletter content:

1. Share your expertise with your customers. Write about what you know well. You have information about your business or industry that your customers don’t. Provide advice on timely issues that can help them in their daily lives. A tax accountant can share information about how their client can save on their taxes. A small business consultant may share tips on how to improve the quality of customer service.

2. Write an article about the benefits of the services or products you have available. A web designer who also offers search engine optimization (SEO) could write about how SEO can increase website traffic.

3. Let your customers give advice. Ask a few of your best customers what advice they would give other customers. Then include that in your newsletter.

4. Write a customer case study. These are stories that demonstrate a challenge, a solution, and a result. What challenge did a customer face, how did you help them solve it, and what was the end result?

5. Send out a survey and ask your customers what types of information they find valuable and relevant.

There is an abundance of information on how to write great newsletters. I hope these few simple tips can help get your ideas flowing. If you are in need of additional help, we can refer you to some good ghostwriters.