Kristie Purner and I connected on LinkedIn several years ago. I’m pleased she agreed to provide an interview for this series.
• Tell us a little bit about your business.
I am a marketing strategist and copywriter for influencers, change-catalysts, culture-shifters, and lightworkers. I help businesses to ignite their impact so they can share their messages on a global scale.
• How would you describe your ideal client?
My ideal clients are heart-centered business owners such as coaches, healers, authors, speakers, and entrepreneurs.
• How did things change for you in 2020 and how did you manage to weather through the year during the pandemic?
Since most of my clients run online businesses, I really didn’t have to shift my business or marketing to reach them.
I was fortunate to attract some transformational leaders ready to launch new books and coaching programs. It felts amazing to shine the light on such luminary leaders.
• What is your favorite tip for using social media?
Give first always. When you share real value and your heart it always comes back to you. Also, expand your outreach. Join new groups where your ideal client hangs out.
• What are your goals for 2021?
Provide visionary leaders a high-profile platform to share their wisdom, enhance their brand, and attract their ideal audience.
Share books and programs dedicated to spreading messages of hope, love, inspiration, and positivity.
Deliver the best empowering content and resources to support individuals around the world in living deeper, more authentic, and inspired lives.
• Where can authors find you?
Right now I have a thriving practice working by referral only. So I don’t have a website, but you can connect with me on the social media links below.
Kristie Purner is a top marketing strategist and copywriter with a long track record of helping coaches, authors, speakers, and entrepreneurs to launch, grow, and scale their businesses. She is a bestseller author. Her two books, “Ignite your Impact” and “I Love My Life: A Mom’s Guide to Working from Home”. She has appeared on television and radio worldwide. Her business advice has been featured on CNN, NBC, ABC, Fox News, NPR Marketplace, Business Week, and others.
Anne and I have known each other for several years and she always has great tips about writing. She’s even written a guest post for me about BookBub Ads. I am sure you will find helpful information in her interview.
Tell us a little bit about your book and business.
I’m a nonfiction author and unabashed writing geek, on a mission to help people communicate more effectively through writing. I’ve written four books about writing itself, including The Writer’s Process and Writing to Be Understood. My most recent book is Get the Word Out: Write a Book That Makes a Difference.
When I’m not writing books or blog posts about writing, I can be found coaching business writers, doing developmental edits of nonfiction manuscripts, or helping business authors through the messy middle of their works.
Why did you write your books?
I write all of my writing-related books for the same general reason—to help people communicate and connect more effectively through writing. I keep coming at that challenge from different angles, and for slightly different audiences.
How did you publish your book? Traditional publisher, hybrid publisher, self-published?
I’m an indie author or author/publisher. By that, I mean that I self-publish, but hire professional designers and editors, and approach the work like a publisher as much as a writer. My books should be indistinguishable from those produced by traditional publishers. It’s been a learning adventure.
How did things change in 2020 and how did you weather the year through the pandemic?
As an indie author, I was able to adjust more easily to the restrictions of the pandemic than many traditionally published authors. I don’t rely on retail bookstores for my sales, and don’t plan for big, in-person events. I could adjust the prices and run discounts to reach people when times were tough. The flexibility and control helped.
The pandemic also opened a few doors, such as speaking at a couple “overseas” events that I otherwise would not have done because of the travel.
Oddly enough, the pandemic also created clarity around the messaging of my latest book, Get the Word Out. I had been working with chapters and ideas for months, but when the world shut down, I realized that the theme of the book was really about making a difference. And I was able to snag interviews with all sorts of interesting people because their travel schedules were shut down.
So I weathered the year by connecting with other authors and immersing myself in writing a book. Not a bad strategy, and a great distraction.
What is your favorite book marketing tip?
My book marketing mantra is this: be generous and strategic. If you are only generous, you will burn out. If you are only strategic, people will burn out on you. Find that balance—help those people who are your readers, or who otherwise speak to your readers. Build relationships. You can do this by writing book reviews, contributing guest blog posts, doing podcast interviews … the possibilities are nearly endless.
What are your goals for 2021?
I hope to keep encouraging and supporting authors who want to step up to writing meaningful books. We’ll see what that looks like in 2021: more coaching or editing, perhaps a few small-group online courses, more podcasts and blog posts. And much more reading!
Where can readers find your book?
The best place to find out more is on my website: annejanzer.com. From there you can sign up for my every-other-week emails about writing practices.
For all of those authors who worry about, dread, or resent book marketing, consider reframing the way you think about it. Your book is like a beacon for the people you serve. Marketing is how you light that beacon and fulfil the purpose of your book.
Anne Janzer is an award-winning author, armchair cognitive science geek, nonfiction author coach, marketing practitioner, and blogger. She’s on a mission to help people spread important ideas through writing.
Her books have won numerous awards, including the Independent Book Publishers IPPY award, the Foreword Indies Book of the Year, Reader’s Favorite Gold Medal, and the IndieReader Discovery Award. They have been translated into Japanese, Korean, and Russian language editions.
Anne also regularly speaks or hosts online webinars for writing conferences, writer’s groups, and corporate marketing teams and writing groups.
Any time we try to create, we face Resistance. The memory of past failures, ridicule, pain, stored in our unconscious, rise up to protect us from being hurt again. If you’ve ever tried to will yourself to stop being hungry or tired, you know your conscious mind doesn’t hold a candle to the power of the unconscious.
Rather than a frontal assault, Resistance requires circumvention. Make the bully irrelevant.
Here are six tools my clients and friends have found effective in combating writer’s block, fear, Resistance, the lizard brain; whatever you like to call it. … more … “6 Tools to Get You Writing”