As a follow up to last month’s tip, this month’s tip to grow your author business is:
Join and Participate in LinkedIn Groups
If you’re already in a group and participating, join another one. A good place to start is to join a group many of your connections are in. What groups is the person you had your get-to-know-you chat with last month in? Join. The key to groups is to participate in discussions, adding your valuable point of view. Once you’ve done that, you can start your own discussion.
LinkedIn groups can be a great source of connections, information, and a way to showcase our expertise. You can join up to 50 groups; however, I suggest you concentrate on no more than five to get started. Choose groups that have lots of recent activity.
Once you’ve joined a group, take advantage of the Discussions. Participate by adding valuable comments. This is one way to showcase your expertise without promoting a specific product or service. Start your own discussion. Ask a question that encourages interaction and builds a conversation.
Grow your network by connecting with other group members you’re not yet connected with. Send a personal message, something like:
Hi [name of group member],
We’re both members of [name of group]. I enjoyed your comment in the discussion [name of discussion]. I’d like to connect with you.
Make it a goal to invite one new group member each day to connect and you’ll find your network grow quickly.