Book sales won’t soar just because you’re using social media marketing. It does, however, keep you in front of your audience of readers. Your authority and expertise in your industry can be established using social media by answering questions, sharing tips, and sharing other relevant information.
Your audience will begin to share your posts with their audience. When you are known as an expert and leader in your field, your audience will be more likely to visit your website and purchase your book or other products and hire you.
Social media gives you the opportunity to engage with your audience and show your readers what your book is all about. Regularly interacting with your audience, influencers, and industry leaders can increase your public image and give your book more exposure.