4 Tips For Writing Effective CTAs on Social Media

Today, a guest post from Stuart Cooke, Blog Editor at Irish Parcels, a courier comparison service based in Dublin.

A call to action is, in a nutshell, a prompt to get your reader to do something. Whether you want to drive more traffic to a blog post or landing page, for your readers to sign up for a free trial, to get a quote, or download an app—implementing effective calls to action in your social media strategy can do wonders to help with all of that. If you’re struggling to write CTAs that convert, we’re discussing some top tips to help you make them more effective.

Ask for Action
It really goes without saying, but call to actions are called that for a reason. Their entire purpose is an invitation to act—so don’t be afraid to make that abundantly clear to your readers. The most effective way to do this is by being mindful of the language that you use in your copy, by taking that extra step to ask for action. Make use of powerful command verbs, such as “sign up”, “download”, “learn more”, and “share”, to name but a few. It sounds easy, but this powerful addition of outright asking for action is often overlooked, and so applying this simple technique to your strategy could really set you well ahead of your competitors.

To add to this, it never hurts to add a sense of urgency to your CTAs, to make your asking for action that little bit more impactful. Escalate the invitation to act even further by adding the psychological trigger of immediacy and exclusivity. One of the most effective ways to do this is by limiting time, for example, “get a quote today” or “today is the last day to sign up for our free trial”—this technique usually works wonders in enticing readers to respond to CTAs.

Write from the Reader’s Perspective
If you hope to craft CTAs that actually convert, you have to consider the reader’s perspective above everything else. If your CTAs aren’t converting, it could be because you’re using too many jargon terms that are all too easy to gloss over, making you lose the attention span of your readers. An effective way to combat that is, instead of making your CTA feel like a sales pitch, make it feel more like a conversation between friends. Make it personal by using “you” and “yours” to make your readers feel like you care (because, well, you do!) and go out of your way to show readers what’s in it for them, because at the end of the way, that’s what they truly care about. They don’t necessarily care about what you or your business does, they care about what they can get from you, so make that obvious in all of your CTAs.
Be Impactful with Images
The majority of social media platforms are becoming increasingly more visual. With that in mind, images should be key in your strategy for crafting more effective CTAs. After all, it is frequently proven that humans process images much faster than words. So, why not use that fact to your advantage? Impactful images and graphics can go a long way in enticing readers to respond to your CTAs. It goes without saying that creating aesthetically pleasing visuals will take a little more time and effort, but you will quickly find it will grab much more attention.
Measure your efforts
Testing different CTAs is a no-brainer, and a fool-proof way to figure out exactly what works best for your business. The great thing about CTAs is that they are measurable. There’s no doubt about it— you should absolutely keep an eye on the analytics, and monitor how well your CTAs are performing. What is the click-through rate? Are they converting? If you are getting the results you hoped for, tweak your CTA and see how things change. Switch up your visuals, re-word your copy, refine and polish until you get the results you’re hoping for.

Business Social Sites: Ghost Towns or Thriving Marketplaces - Guest Post by Susan Mayfield

ghost town

Today my good friend and fellow virtual assistant, Susan Mayfield, has shared a guest post with us.

Have you ever visited a business social site to find out it had not been updated in a couple of years? Ghost town business sites are those dry, dusty and deserted social pages that businesses start and then abandon. An active business site is like a thriving marketplace, one where people are interacting and business is happening.

A businesses social site is their online, electronic billboard and should be treated as the valuable business tool and asset that it can be. Like any other business tool, it is only good if you make use of it. Which category do your business social sites currently fall into: thriving city marketplace or ghost town, or somewhere in between?

5 Reasons for Active Social Sites:

  1. Potential clients and customers can find your business contact information
  2. Clients and customers can easily share your business with their friends and others
  3. Clients and customers can give reviews and tell others about a positive experience
  4. Communication of upcoming sales/events/specials offers and much more
  5. Worldwide Visibility and keeping your business in front of customers and potential customers

5 Reasons Leaving Social Sites Unmonitored can be Detrimental to your Business:

  1. People visiting them will wonder if you are still in business
  2. Outdated contact and business information on the site can mean lost business
  3. People can post negative, untrue or inappropriate things on the social sites
  4. Quick responses to questions is expected
  5. Your social sites can be hijacked and used to damage your business reputation

The younger generations, even the majority of those in their 50’s, are using social sites to find businesses and to check out what others are saying about that business before making any contact to purchase or use their services.

Is your business suffering from inactive or sporadic social site interaction and are your social sites more like ghost towns than thriving active city marketplaces? Keeping regular content on your social sites is one of the challenges of doing business today. One of the main reasons businesses stop using their sites is the time involved to keep a steady stream of information across multiple sites.

Times SquareThat is why many businesses use social media managers and virtual assistants to keep up with the fast pace of the ever changing landscape of social media and technology. They spend time weekly keeping up with the changes. Consult with a virtual assistant and social media manger to see how they can take that ghost town and turn it into a business asset today.

Copyright© 2014 Reduce the Chaos Sacramento, California. All Rights Reserved.

The Dr. Seuss Guide to Marketing - Guest Post by Jodi Kaplan

Jodi Kaplan

During his one (and only) art class, Dr. Seuss turned his drawing paper around and was sketching sideways. The teacher scolded him, and said, "You can't draw that way! If you do, you'll never succeed."

What Dr. Seuss knew, and the teacher didn't, was that in order to succeed you can't do what everybody else is doing. Nor can you try to appeal to everybody. You've got to separate yourself from your competition in some way. Many people can draw and write books for children. None of them can do it like Dr. Seuss did.

Be memorable

Dr. Seuss's characters, The Grinch, Sam I Am, and The Cat in the Hat live on more than 50 years after they were first published because they're unique. Before you try to market your business, think about what you offer that's different. Do you specialize in a particular industry? Are you the most expensive or offer gold-plated, super-special service that's completely over the top - like having papers delivered by a butler dressed in white tie and tails? Do you do one thing really, really well?

Stick to your passion

Dr. Seuss wrote a truly awful movie called The 5000 Fingers of Dr. T. It was so bad that he called it a "decabulous fiasco" and didn't mention it in his official biography. He was doing something he wasn't particularly good at. And it showed.

Choose a specialty that you care about. If you have a passion for genealogy, follow it and help people trace their ancestry. I love working with creative people, but I'd be hard-pressed to drum up much enthusiasm for promoting NASCAR. Be genuine, not artificial.

Not too narrow

If Seuss had stuck to writing for left-handed children named Max who live in Tulsa, Oklahoma, he'd have been in trouble. No, his books were aimed at beginning readers. One of them (Green Eggs and Ham) had only 50 different words. A niche that is too small will make you unique. It won't make you money.

Be yourself

You may be worried that other people have said and done everything there is to say about being a Virtual Assistant or found every niche that's worthwhile. Someone else may also be concentrating on offering bookkeeping to dry cleaners - but they'll bring different skills, a different perspective, and a different personality to their clients than you will to yours. Stick to what drives you.
As Dr. Seuss said,

"Today you are You
That is truer than true
There is no one alive who is
Youer than You"

Jodi Kaplan has been called the Clarity Driver and the Wizard of Words. She blogs about broken marketing and how to stop it at Fix Your Broken Marketing.