- Research shows that businesses that blog 4 to 5 times a week get over twice the traffic than those that blog less than four times per month. So start writing!
- Be sure to include keywords relevant to your industry.
- Optimize your titles by including those relevant keywords.
- Write about solutions to problems your clients face.
- Use your blog to earn your client’s trust.
- Don’t forget the Call to Action!
I have alerts set up so I know when the term ‘virtual assistant’ is being used on Twitter and I can stay up on the current trends in the industry. Today my alerts showed that lots of virtual assistants were posting a link to an article about the birth of the virtual assistant.
I’m all for educating the public on the virtual assistant industry and what it means – as it applies to a real person working as an assistant to a business person in some sort of capacity. However, this article is clearly not about the virtual assistant as a person.
Perhaps the title of the article could have more clearly defined what it was about. But since it had the term ‘virtual assistant’ in the title, VAs began to post a link to it, probably hoping to get the word out about what it is they do.
Unfortunately, I believe that many VAs posted the link on Twitter without actually reading the article. If they had read the article, they would have noted that it has very little to do with the VA industry.
The lesson here is: don’t jump off the cliff just because everyone else is! If you see a link to an article and want to repost it, verify what it is you are reposting. Do your homework!
Several VAs posted their comments on this article to clarify what it is they do versus what the article was discussing. I’d love to hear any comments on this. But I’m not posting a link to the article since it has very little to do with my industry.