Tag: infographic

5 Ways to Promote Your Book Release [Infographic]

Posted on by Sue L Canfield
5 ways to promote book release infographic
For a larger, printable version of this infographic, just click the image.
  • Social media headers. Change your social media headers, like those on Twitter and your Facebook page, to show your book cover and release date. If it’s available for pre-order, include that information. You can easily create social media headers using Canva.com.
  • Book trailers. Create a short video about your book as a book trailer and share on social media. As an example of a book trailer for a nonfiction book, here’s one we created for a client
  • Have a fun Q & A event on your Facebook page. Announce the event on social media and then do a live video where you can answer questions about the book.
  • Bookmarks and other swag. These are especially fun for a book launch party. Get creative. You can get posters and postcards printed up too.
  • Book excerpts. Be sure to share short book excerpts on social media to pique your potential reader’s interest in buying your book.

Remember, for a successful book release you need to start your book promotion even before the book is available for purchase. What are you waiting for? If you’d like to discuss strategies for your book release with a book marketing expert, book a consultation with me.

The Ultimate Approach to Social Media in 2016 and Beyond (Infographic)

Posted on by Sue L Canfield

As we move into 2016, the landscape of social media is changing once again. As always, we need to start thinking about social media differently if we want to stay ahead of the curve. Today we’ll look at several ways social media is changing in 2016 and beyond.

Next I’ll show you an infographic that allows you to harness the best practices of today’s top five social media platforms. Let’s get started!

The Landscape of Social Media Marketing in 2016

When preparing your social media strategy, you should begin by starting a blogging resource. This will allow you to create an entire database of information and content that is valuable to your readers. You’ll be glad you did when you see these three ways social media is changing in 2016:

  1. Organic Reach is Dwindling

Whether your on Facebook or Twitter, organic reach is becoming more and more difficult as increased amounts of content are shared on a daily basis. To combat this, you’ll need to start producing content that is relevant and timely for your readers. This will increase the odds that it hits their timelines/feeds.

  1. You’ll Need to Start Investing

Promoted Tweets and boosted posts? Today’s social platforms know what they can do for a business, and now they’re going to start charging for it. It’s important to follow social media’s best practices when you’re seeking organic traffic, but its doubly important when you’re paying for it.

  1. Visuals and Varied Content Types are Required

The last thing you’ll need to consider is the types of content you’re sharing. That means you need to mix up your strategy across sharing links, posts, visuals, and videos. A varied approach to social media will be key moving forward.

Social Media’s Hidden Secrets (Infographic)

The power of these platforms is only growing. This infographic will help you harness each one to its fullest potential. Check it out and let us know how it helped you in the comments below!

Social Media Image Sizing Cheat Sheet