Social Media Paint-by-Numbers: Conclusions

Part of a series

In our review of Hubspot’s report on social media platforms we’ve discussed how each is most effectively used:

  • Twitter: seeking what’s new, connecting with you (warm & fuzzy)
  • Facebook: communicating with those they know, blocking those who annoy (warm & fuzzy)
  • Instagram: bonding, seeking increased intimacy (warm & fuzzy)
  • YouTube: seeking what’s new, taking action (NOT the place for warm & fuzzy)
  • LinkedIn: communication, open discussion (businesslike)

Here’s the shortest social media plan in the world: use Twitter and YouTube to let novelty-seekers get to know you, then Instagram and Facebook to increase the connection, and finally, LinkedIn to forge a business relationship.

That’s what Ausoma helps you do: to be social and get noticed.

If you’ve been struggling with your social media presence, or you’d like confirmation that you’re on the right track, our free 15-minute social media consultation is the place to start.

Paint-by-Numbers: Instagram

Part of a series

Hubspot’s research on social media usage patterns reveals that people generally use Instagram for bonding.

What does that mean in an author’s marketing environment?

Bonding

Instagram users post images and videos that reflect how they see themselves, and who they want to be. It’s emotional content, warm and fuzzy, often humorous, designed to make them closer to their friends, family, and other followers.

They follow others not only to bond but to discover new trends.

What to Do

  • Create visual content that reflects your personality as an author
  • Ensure that your posts are emotion-based
  • Use appropriate humor
  • Respond to your followers’ posts with likes and the occasional comment

What NOT to Do

  • Don’t get deeply informational
  • Don’t be unnecessarily negative; keep it warm and fuzzy
  • Don’t pitch, push, or sell; this is not the place

Social Media Paint-by-Numbers

A recent research article by HubSpot helped me see why I like certain social media platforms and dislike others. It also contains lessons on how to make better use of both those we like and those we don’t.

As we’ve written before, there’s no magic bullet, no perfect time to post or special place to find all your business in one fell swoop. There is, however, meaningful data on how to use each platform to get the most out of it.

In the coming weeks I’ll be writing about how people (mostly unconsciously) perceive the major social media platforms, and what that translates to for your own use (and, of course, how it affects the services we provide for our clientele.)

Watch for it each Wednesday for the rest of the winter.

The Series

Twitter
Facebook
Instagram
YouTube
LinkedIn
Conclusions

How the Instagram Feed Algorithm Works in 2019

The Instagram algorithm is like a Rubik’s cube. There are a near infinite number of possible combinations, and if you don’t have specific instructions you’re going to waste a lot of time trying to solve it.

Now, no one completely understands how it works other than Instagram, but from what Instagram and other experts in the field have told us, we put together a quick instruction manual you can use to get the best possible results out of the Instagram algorithm in 2019.

Here’s a no-nonsense breakdown of how the Instagram feed algorithm works in 2019:

Screenshot_20190212-150441-1-576x1024

 

 

 

 

 

 

 

 

… more … “How the Instagram Feed Algorithm Works in 2019”

I Don’t Hang Out On Twitter

I actually do hang out on Twitter. But not everyone does. A while back I wrote about determining which platform is the best one for you. I suggested setting up a profile on each one and then focusing on just one. So what do you do with the platforms you know you won’t be as active on or you won’t use at all? Why even have a profile if you’re not going to be active there?

People are going to look for you on all social media platforms. If someone is a big Twitter enthusiast, that’s where they are going to look for you. If you’re not there, they may not look for you elsewhere. So you want them to find you there and then from there go to where you are active online.

… more … “I Don’t Hang Out On Twitter”