YouTube: seeking what’s new, taking action (NOT the place for warm & fuzzy)
LinkedIn: communication, open discussion (businesslike)
Here’s the shortest social media plan in the world: use Twitter and YouTube to let novelty-seekers get to know you, then Instagram and Facebook to increase the connection, and finally, LinkedIn to forge a business relationship.
That’s what Ausoma helps you do: to be social and get noticed.
Hubspot’s research on social media usage patterns reveals that people generally use Instagram for bonding.
What does that mean in an author’s marketing environment?
Instagram users post images and videos that reflect how they see themselves, and who they want to be. It’s emotional content, warm and fuzzy, often humorous, designed to make them closer to their friends, family, and other followers.
They follow others not only to bond but to discover new trends.
What to Do
Create visual content that reflects your personality as an author
Ensure that your posts are emotion-based
Use appropriate humor
Respond to your followers’ posts with likes and the occasional comment
What NOT to Do
Don’t get deeply informational
Don’t be unnecessarily negative; keep it warm and fuzzy
A recent research article by HubSpot helped me see why I like certain social media platforms and dislike others. It also contains lessons on how to make better use of both those we like and those we don’t.
As we’ve written before, there’s no magic bullet, no perfect time to post or special place to find all your business in one fell swoop. There is, however, meaningful data on how to use each platform to get the most out of it.
In the coming weeks I’ll be writing about how people (mostly unconsciously) perceive the major social media platforms, and what that translates to for your own use (and, of course, how it affects the services we provide for our clientele.)
Watch for it each Wednesday for the rest of the winter.
The Instagram algorithm is like a Rubik’s cube. There are a near infinite number of possible combinations, and if you don’t have specific instructions you’re going to waste a lot of time trying to solve it.
Now, no one completely understands how it works other than Instagram, but from what Instagram and other experts in the field have told us, we put together a quick instruction manual you can use to get the best possible results out of the Instagram algorithm in 2019.
Here’s a no-nonsense breakdown of how the Instagram feed algorithm works in 2019: