The recent changes on Facebook affecting Pages mean that social media managers like myself need to be sure our clients focus more on interacting with people.
Facebook started out as a place to share with friends and family—a place to interact with people. That’s what these changes are all about. Focusing on that interaction. In time, Facebook became a place for businesses as well. Businesses all jumped on.
This change reinforces why it’s so important not to rely on social media platforms as your main marketing tools. Any of these social media platforms can change and we have to change with them or stop using them. It’s your website and blog and mailing list that you can control and those should be the foundation of your marketing.
… more … “Focus on Interacting With Your Followers”