Tim Reid, Host of The Small Business Big Marketing Show Podcast [Interview]

This entry is part 5 of 6 in the series Podcaster Interviews

Tim, tell us about your podcast.Tim Reid

Called The Small Business Big Marketing Show, it’s reason for being is to help demystify marketing for small business owners. To help them embrace this important business-growing discipline to the point that they actually enjoy marketing themselves and their precious business. In fact, my dream is that marketing becomes a hobby for every business-owner listening – when something’s a hobby, you look forward to doing it, and will find the necessary resources to do it properly.

Why did you start this podcast?

I’ve been marketing all my life – but I especially love chatting and supporting the smaller end of town. Whilst they could afford to pay my coaching fees, they can afford the time it takes to listen to my free podcast made directly for them.

How long have you been podcasting?

Eleven years – my show was the first Australian business podcast aimed at small business owners.

What do you look for in a guest?

A successful business owner that has an interesting story of growth and who has used some form of marketing to get them there.

How can listeners find you?

More about Tim Reid

Tim is the founder and host of Australia’s #1 and longest running business marketing podcastThe Small Business Big Marketing Show, which can be found on the Apple iTunes store, Spotify as well as inflight on all Virgin Australia domestic and international flights.

His highly informative weekly show was awarded Australia’s Best Business & Marketing Podcast at the 2018 Australian Podcast Awards.

Each week, Tim shares marketing insights and tips to help you build that beautiful business of yours in to the empire it deserves to be.

Having launched his hit program ten years ago and with well over 490 episodes and three million downloads under his belt, it regularly ranks in iTunes above The Tim Ferris Show, Seth Godin’s Start Up School and and even outranks the Harvard Business School’s show, as Australia’s number one business marketing podcast.

Tim has built a global audience of motivated business owners in 110 countries, and is the author of The Boomerang Effect, a popular marketing text. He is also Australia’s most practical marketing keynote speaker.

Prior to this, he was the marketing manager for Flight Centre and spent ten years working in Australia’s largest advertising agency looking after the advertising needs of Gillette, AXA, Yellow Pages and Dulux.

Tim was instrumental in helping AFL legend Jim Stynes raise $1M dollars for youth charity, Reach.

He now travels the world showing business owners and marketers how to embrace modern marketing methods – gaining success and increasing profits, without spending a fortune.

Tim is also an engaging and entertaining emcee, having emceed the Telstra Business Awards around Australia, and is the emcee for the annual Australian Podcast Awards.

Interview Technology

This entry is part 1 of 4 in the series Interview Tips for Authors

Years ago media interviews were done in person at a studio. Today many interviews are done online using Skype, FaceTime, Zoom or some other technology. If you’re not yet familiar with these platforms, now is the time to learn. Willingness to use one of these platforms for an interview increases your chances of being selected.

You’ll still want to prepare well for these interviews. Make sure you still dress the part and have a quiet place to be during the interview. Practice with a friend to be sure your equipment works, the lighting is right, and that you know what to do if something goes wrong.

Embrace the new interview technology, and look and sound your best when speaking about your book’s message.

John Jantsch, Host of The Duct Tape Marketing Podcast

This entry is part 4 of 6 in the series Podcaster Interviews
I’ve been a long-time fan of John’s work and regularly receive his Duct Tape Marketing newsletter. John Jantsch

1. Tell us about your podcast

The Duct Tape Marketing Podcast first aired in 2005. For over a decade John Jantsch has interviewed thought leaders, experts, and authors. Subscribers hear some of today’s most influential marketers and entrepreneurs share their stories and secrets.

2. Why did you start this podcast?

So many small business owners find marketing to be hard – it shouldn’t be. That’s why Duct Tape Marketing created a marketing system, to give small business owners back control. The podcast is another way to share core elements from this system. 

3. How long have you been podcasting?

15 years 

4. What do you look for in a guest?

A guest’s story and message has to align with our editorial goals. Duct Tape Marketing is a teaching organization and our guests must be able to teach the important lessons small business owners need to hear to help grow their businesses.

5. How can listeners find you?

John Jantsch is a marketing consultant, speaker, and author of Duct Tape Marketing, The Referral Engine, Duct Tape Selling, The Commitment Engine, and SEO for Growth.

His newest work, The Self-Reliant Entrepreneur: 366 Daily Meditations to Feed Your Soul and Grow Your Business taps into the wisdom of 19th-century transcendentalist literature and the author’s own 30-year entrepreneurial journey to challenge today’s entrepreneur to remain fiercely self-reliant while chasing their own version of success.

Kim Sutton, Host of The Positive Productivity Podcast [Interview]

This entry is part 2 of 6 in the series Podcaster Interviews

Continuing my podcaster interview series, here’s Kim Sutton, Host of The Positive Productivity Podcast.Kim Sutton

1. Tell us about your podcast

Positive Productivity is NOT about perfection, but it doesn’t need to be painful. Guests and I share what really goes on behind the scenes in our businesses and help fellow entrepreneurs work smarter instead of harder.

2. Why did you start this podcast?

Positive Productivity was born out of necessity. In 2016, following a rough period in my business where I worked 20 hours a day and slept 2-3, I found myself sleep deprived and suicidal. I couldn’t figure out why everything I was doing failed, and everyone I was seeing on social media was soaring.

Then, I had a spiritual moment and received a lot of clarity.

I realized we only see on social media what people want us to see. And a lot of what we don’t see would make most entrepreneurs feel “normal” and on track versus unsuccessful and deficient.

I also realized that working 20 hours a day, saying yes to everyone, and spreading myself too thin (across too many projects) was stupid and irresponsible.

Then it hit me. There are other entrepreneurs, like me, who need support and are tired of fake. We need authenticity, transparency and truth.

The Positive Productivity podcast was born.

3. How long have you been podcasting?

The Positive Productivity podcast launched October 4, 2016 and is now 630+ episodes in.

4. What do you look for in a guest?

I don’t care how many achievements a guest has, their best seller status or how much money they make. I want to have meaningful, authentic conversations where the guest is ready, willing and able to have a vulnerable conversation that helps others.

5. How can listeners find you?

Website: https: thekimsutton.com

6. Is there anything else you’d like to share?

Positive Productivity is not about perfection, but it doesn’t need to be painful. Our businesses and podcasts should never cause so much stress that they jeopardize our family or our health. If your health or family are suffering because of your business, you are likely spreading your focus over too many projects, aren’t valuing the worth of your services highly enough, and are not clear on your messaging.

Diane Helbig, Host of Accelerate Your Business Growth Podcast [Interview]

This entry is part 1 of 6 in the series Podcaster Interviews

This is the first in a series of interviews I’m doing this year of business podcasters and I hope to post at least one a month. If you’d like to be a guest on a business podcast, learn what these business podcasters are looking for in an ideal guest. First up is Diane Helbig, host of the Accelerate Your Business Growth podcast.

Diane HelbigTell us about your podcast

Accelerate Your Business Growth podcast

Featured on Inc.com’s list of 100 Podcasts That Will Make You Smarter, Better, and Wiser, MSNBC’s Your Business, and on the Fit Small Business list of best small business podcasts, this show is designed to help small business owners, salespeople, and aspiring entrepreneurs with the various aspects of business success. We have a great lineup of guests and topics scheduled. We’ll be talking about everything from sales to employee issues; from technology to social media; from work-life balance to exploring uncharted territory. My goal is to help you remove challenges so that you can realize your own success with your business.

Why did you start this podcast?

I started this podcast because I wanted to get as much business information, tips, insights, and ideas into the hands of small business owners as possible. I understood that podcasting provided a great platform for reaching a wide audience.

How long have you been podcasting?

I’ve been podcasting for 10 years.

What do you look for in a guest?

My ideal guest is someone with expertise in an area of business. They want to share that expertise with others and are able to participate in a conversation. They do not talk about themselves, their journey, their business, or their book. The sole focus is on their knowledge and they understand the format is conversational and are comfortable speaking about what they know.

How can listeners find you?

Listeners can subscribe to the podcast at www.blogtalkradio.com/dhelbig or on Apple Podcasts at https://podcasts.apple.com/us/podcast/accelerate-your-business-growth/id385108650

Is there anything else you’d like to share?

I am grateful for the many companies and publicists who send me their clients. I’m also grateful for the people who are experts in their field and give of their time and talent to help my listeners succeed.

About Diane Helbig

Diane Helbig is an international business and leadership change agent, author, award-winning speaker, and podcast host. As president of Seize This Day, Diane helps businesses and organizations operate more constructively and profitably. Diane is passionate about guiding business professionals through the challenges of planning and growing a business.

From strategic planning to sales training to communication, Diane provides expertise based on over 20 years of business leadership and sales experience. Diane’s no nonsense, straightforward approach cuts through the noise and allows clients and training participants opportunities to realistically and enthusiastically implement the plans they devise.

Diane is the author of Lemonade Stand Selling and Expert Insights, and the upcoming book Succeed Without ‘Selling’. She is the founder of the Business Opportunity Network, a business development program where business therapy meets growth.

Diane has been presenting and teaching for over 10 years. She is considered an expert on the subjects of sales, leadership, social media, customer service, and is often contacted to provide her expertise.