I asked the team at the Engage for Success Radio show to tell us about it:
The Engage for Success movement is an inclusive movement committed to the idea that there is a better way to work by releasing more of the capability and potential of people at work. We spread the word about employee engagement and shine a light on good practice, inspiring people and workplaces to thrive. And we’re widely supported across the UK involving the public, private and third sectors. Our radio podcast is recorded live once a week and then available on our website and via all the usual routes. It was founded in 2012 and usually booked up 6 months ahead.
Why did you start this radio show?
To interview interesting people sharing content helpful to leaders interested in employee engagement.
How long have you been doing the show?
Since December 2012.
What do you look for in a guest?
Interesting people all over the world who are leaders in business and have something valuable to say about employee engagement.
I’m in the middle of launching a few other podcasts: Tech Punks (technology based podcast about tech), Hey It’s Wei! (personal podcast around unlocking happiness), and Spiritual Theory (a more esoteric podcast around spirituality). There’s also a more local podcast (Southbay California) that I host for our local chamber but that may not be all that relevant.
About Wei Houng
Wei Houng has made it his passion, purpose, and goal to help people eliminate anxiety around money to achieve financial success and live a 6 Figure Lifestyle.
Success Starts From Within, is his personal mantra. It came as an “ah-ha” moment while working with one of his own mentors. The “ah-ha” was that most of his failures were due to him looking outwards for success instead of within. Soon after, he discovered that to help his clients achieve the results THEY were looking for in money, it was more than just about helping them solely in the area of financial success.
With a background in Computer Science & Engineering and a cohesive minor in Business Management from UCLA, Wei has infused the rapid problem-solving engineering approach in a holistic way to the strategies at The 6 Figure Academy. The holistic side comes from him being a Certified Life Coach, Master Practitioner and Trainer of Neuro-Linguistic Programming (NLP), Master Practitioner of Hypnotherapy, and Master Practitioner of Mental and Emotional Release® Techniques. He is also an ordained minister in spirituality.
Here is the interview of Rachel Cooke, host of The Modern Mentor podcast.
1. Tell us about your show.
The Modern Mentor podcast, is a weekly show designed to deliver “quick and dirty tips” to anyone looking to design and craft their own version of workplace success. It’s about getting clarity on what you want most, and then taking small, regular steps to achieve it. Each week focuses on one topic, leans into specific actions, and is designed to be put to use immediately!
2. Why did you start the show?
The show is part of Macmillan’s Quick and Dirty Tips network. There are shows on fitness, nutrition, finance, etc. There was a show on productivity that spanned both the personal and professional – but nothing that sat squarely in the workplace success realm. I thought it was an opportunity for listeners looking to grow and develop – and that’s my expertise – so we built it.
3. How long have you been hosting the show?
I’ve been hosting for 5 months so I’m still new and learning. I always welcome feedback and ideas from listeners!
4. What do you look for in a guest?
I look for guests that have a stand-out body of work in a lane that lends itself to success in the workplace. Work that has some research for sure, but that focuses deeply on the action side of things. What can my audience learn from you, but more importantly how can you help them do something meaningful for themselves with what they’ve learned?
5. How can listeners find you?
Listeners can find the show on the Quick and Dirty Tips page, or just search for Modern Mentor wherever they get their podcasts. I’m on the socials as @qdtmodernmentor. They can also find me at my professional website Lead Above Noise.
6. Is there anything else you’d like to share?
Workplace success is what you make of it. So if you ever find yourself grumbling over not getting a promotion or frustrated by your boss who doesn’t listen to your ideas – give yourself space to feel sad or angry – but then quickly shift focus to what you can do about it. There is always something. Modern Mentor can help!
Rachel’s work is grounded in creating success – for individuals, teams, and organizations.
In her work as the Founder of Lead Above Noise, Rachel facilitates experiences – executive offsites, workshops, talks, and consulting engagements – that provide leaders with the tools and insights to build thriving teams: teams that deliver outstanding ideas, service, and results.
As the host of Macmillan’s Get-It-Done-Guy podcast, Rachel shares her tips and insights – extracted from her years of organizational practice – designed to empower individuals to find and create their own workplace success.
I’ve known Ilise for a few years and read her blog. I’m honored she provided information about her podcast for our series.
Tell us about your podcast
The Marketing Mentor Podcast is a friendly, practical and no-fluff conversation between me, Ilise Benun, and successful creative professionals about what’s working when it comes to the latest marketing tools and pricing strategies.
Why did you start this podcast?
It started as a promotional tool for one of my early books, The Designer’s Guide to Marketing & Pricing. The concept was to record one episode for each chapter – and it worked! From there it has evolved into an interview format, where I chat with clients and others who are practicing what I preach.
How long have you been podcasting?
Since 2008! Almost 400 episodes so far!
What do you look for in a guest?
I am looking for guests who are willing to reveal the details you don’t hear anywhere else about exactly how they market their business and the results they get.
I like to go behind the scenes to uncover real-world strategies for taking control of your business, ending the feast-or-famine syndrome, finding your niche, developing your own marketing style and cultivating relationships that will last.
Ilise Benun is the founder of Marketing-Mentor.com, the go-to online resource for creative professionals who want better projects with bigger budgets, through which she offers business coaching to small groups and 1:1. She is also a national speaker and author of 7 books, including “The Creative Professional’s Guide to Money,” and 3 online courses via CreativeLive – all tailored to the needs of creative professionals. Since 2008, she has hosted the Marketing Mentor Podcast and her newest project is her role as “Business Coach” for the Savannah College of Art & Design. Follow her @ilisebenun and get her Quick Tips at www.marketing-mentortips.com
You don’t have to spend money for all your book marketing efforts. There are free ways to market your book. Here are just a few.
Interview an industry influencer who has read your book and write a blog post about what they found most useful in the book—or ask the influencer if they would be willing to write a guest post about your book.
Create a group from your Facebook author page. Share tips from your book and ask questions, encouraging engagement. Be sure to share information related to your topic from other sources as well.
Pitch to the media—podcasters, radio shows, etc. What is a current topic that you can tie in with your book’s topic? Create a pitch and reach out to the media.
Send a digital (Kindle or PDF) copy of your book as a gift to five people who are interested in your topic and ask them to consider reviewing it. Don’t say you’ll send a free copy if they’ll leave a positive review of your book. Just send the book and ask them to consider leaving an honest review.
What other free book marketing ideas do you have? Please share them in the comments.