Rachel Cooke, Host of The Modern Mentor Podcast

This entry is part 9 of 9 in the series Podcaster Interviews

Here is the interview of Rachel Cooke, host of The Modern Mentor podcast.Rachel Cooke

1. Tell us about your show.

The Modern Mentor podcast, is a weekly show designed to deliver “quick and dirty tips” to anyone looking to design and craft their own version of workplace success. It’s about getting clarity on what you want most, and then taking small, regular steps to achieve it. Each week focuses on one topic, leans into specific actions, and is designed to be put to use immediately!

2. Why did you start the show?

The show is part of Macmillan’s Quick and Dirty Tips network. There are shows on fitness, nutrition, finance, etc. There was a show on productivity that spanned both the personal and professional – but nothing that sat squarely in the workplace success realm. I thought it was an opportunity for listeners looking to grow and develop – and that’s my expertise – so we built it.

3. How long have you been hosting the show?

I’ve been hosting for 5 months so I’m still new and learning. I always welcome feedback and ideas from listeners!

4. What do you look for in a guest?

I look for guests that have a stand-out body of work in a lane that lends itself to success in the workplace. Work that has some research for sure, but that focuses deeply on the action side of things. What can my audience learn from you, but more importantly how can you help them do something meaningful for themselves with what they’ve learned?

5. How can listeners find you?

Listeners can find the show on the Quick and Dirty Tips page, or just search for Modern Mentor wherever they get their podcasts. I’m on the socials as @qdtmodernmentor. They can also find me at my professional website Lead Above Noise. 

6. Is there anything else you’d like to share?

Workplace success is what you make of it. So if you ever find yourself grumbling over not getting a promotion or frustrated by your boss who doesn’t listen to your ideas – give yourself space to feel sad or angry – but then quickly shift focus to what you can do about it. There is always something. Modern Mentor can help!

About Rachel:

Rachel’s work is grounded in creating success – for individuals, teams, and organizations.

In her work as the Founder of Lead Above Noise, Rachel facilitates experiences – executive offsites, workshops, talks, and consulting engagements – that provide leaders with the tools and insights to build thriving teams: teams that deliver outstanding ideas, service, and results.

As the host of Macmillan’s Get-It-Done-Guy podcast, Rachel shares her tips and insights – extracted from her years of organizational practice – designed to empower individuals to find and create their own workplace success.

Ilise Benun, Host of The Marketing Mentor Podcast

This entry is part 8 of 9 in the series Podcaster Interviews

I’ve known Ilise for a few years and read her blog. I’m honored she provided information about her podcast for our series.Ilise Benun

Tell us about your podcast

The Marketing Mentor Podcast is a friendly, practical and no-fluff conversation between me, Ilise Benun, and successful creative professionals about what’s working when it comes to the latest marketing tools and pricing strategies.

Why did you start this podcast?

It started as a promotional tool for one of my early books, The Designer’s Guide to Marketing & Pricing. The concept was to record one episode for each chapter – and it worked! From there it has evolved into an interview format, where I chat with clients and others who are practicing what I preach.

How long have you been podcasting?

Since 2008! Almost 400 episodes so far!

What do you look for in a guest?

I am looking for guests who are willing to reveal the details you don’t hear anywhere else about exactly how they market their business and the results they get.

How can listeners find you?

The home of the podcast is at MarketingMentorPodcast.com but it can also can be found on my web site, Marketing-Mentor.com, and on Apple Podcasts, Spotify and SoundCloud.com

Is there anything else you’d like to share?

I like to go behind the scenes to uncover real-world strategies for taking control of your business, ending the feast-or-famine syndrome, finding your niche, developing your own marketing style and cultivating relationships that will last.

Ilise Benun is the founder of Marketing-Mentor.com, the go-to online resource for creative professionals who want better projects with bigger budgets, through which she offers business coaching to small groups and 1:1. She is also a national speaker and author of 7 books, including “The Creative Professional’s Guide to Money,” and 3 online courses via CreativeLive – all tailored to the needs of creative professionals. Since 2008, she has hosted the Marketing Mentor Podcast and her newest project is her role as “Business Coach” for the Savannah College of Art & Design. Follow her @ilisebenun and get her Quick Tips at www.marketing-mentortips.com

Free Book Marketing Ideas

You don’t have to spend money for all your book marketing efforts. There are free ways to market your book. Here are just a few.

  • Interview an industry influencer who has read your book and write a blog post about what they found most useful in the book—or ask the influencer if they would be willing to write a guest post about your book.
  • Create a group from your Facebook author page. Share tips from your book and ask questions, encouraging engagement. Be sure to share information related to your topic from other sources as well.
  • Pitch to the media—podcasters, radio shows, etc. What is a current topic that you can tie in with your book’s topic? Create a pitch and reach out to the media.
  • Send a digital (Kindle or PDF) copy of your book as a gift to five people who are interested in your topic and ask them to consider reviewing it. Don’t say you’ll send a free copy if they’ll leave a positive review of your book. Just send the book and ask them to consider leaving an honest review.
    What other free book marketing ideas do you have? Please share them in the comments.

Author Interview Questions – Be Prepared to Answer

This entry is part 5 of 5 in the series Interview Tips for Authors

Even though you’ve prepared, there may be questions an interviewer asks that you hadn’t considered. Here are 10 questions you want to be prepared to answer:

  1. What inspired you to write this book?
  2. What can you tell us about your book?
  3. What did you learn writing this book?
  4. What surprised you the most about writing your book?
  5. What does the title, or subtitle, of your book mean?
  6. What are the two main take-aways from your book you want people to know?
  7. What do you hope to accomplish with your book?
  8. What advice would you give to aspiring writers?
  9. Where can we buy your book?
  10. What else do you plan to write?

Practice your answers to these questions so you sound natural when you reply.

Tim Reid, Host of The Small Business Big Marketing Show Podcast [Interview]

This entry is part 5 of 9 in the series Podcaster Interviews

Tim, tell us about your podcast.Tim Reid

Called The Small Business Big Marketing Show, it’s reason for being is to help demystify marketing for small business owners. To help them embrace this important business-growing discipline to the point that they actually enjoy marketing themselves and their precious business. In fact, my dream is that marketing becomes a hobby for every business-owner listening – when something’s a hobby, you look forward to doing it, and will find the necessary resources to do it properly.

Why did you start this podcast?

I’ve been marketing all my life – but I especially love chatting and supporting the smaller end of town. Whilst they could afford to pay my coaching fees, they can afford the time it takes to listen to my free podcast made directly for them.

How long have you been podcasting?

Eleven years – my show was the first Australian business podcast aimed at small business owners.

What do you look for in a guest?

A successful business owner that has an interesting story of growth and who has used some form of marketing to get them there.

How can listeners find you?

More about Tim Reid

Tim is the founder and host of Australia’s #1 and longest running business marketing podcastThe Small Business Big Marketing Show, which can be found on the Apple iTunes store, Spotify as well as inflight on all Virgin Australia domestic and international flights.

His highly informative weekly show was awarded Australia’s Best Business & Marketing Podcast at the 2018 Australian Podcast Awards.

Each week, Tim shares marketing insights and tips to help you build that beautiful business of yours in to the empire it deserves to be.

Having launched his hit program ten years ago and with well over 490 episodes and three million downloads under his belt, it regularly ranks in iTunes above The Tim Ferris Show, Seth Godin’s Start Up School and and even outranks the Harvard Business School’s show, as Australia’s number one business marketing podcast.

Tim has built a global audience of motivated business owners in 110 countries, and is the author of The Boomerang Effect, a popular marketing text. He is also Australia’s most practical marketing keynote speaker.

Prior to this, he was the marketing manager for Flight Centre and spent ten years working in Australia’s largest advertising agency looking after the advertising needs of Gillette, AXA, Yellow Pages and Dulux.

Tim was instrumental in helping AFL legend Jim Stynes raise $1M dollars for youth charity, Reach.

He now travels the world showing business owners and marketers how to embrace modern marketing methods – gaining success and increasing profits, without spending a fortune.

Tim is also an engaging and entertaining emcee, having emceed the Telstra Business Awards around Australia, and is the emcee for the annual Australian Podcast Awards.