Do You Invest in Your Business?

Everyone wants more clients and more money and they are looking for ways to get that without spending a lot of money or even time. Instead of thinking of marketing as an expense, view it as an investment.

New virtual assistants struggle with this concept. Before they have any clients, they don’t want to spend any money. Yet investing in their business can help them get new clients.

It doesn’t have to be a large investment. Let’s say you decide to invest just $20 per month to build your business. There are still many ways to market without spending much money. A small monthly investment of just $20 though can have great returns. So what can you invest in for $20 per month to grow your virtual assistant business? Here are a few ideas:

1. Set up an account at Constant Contact that includes the additional images option. The first 60 days are free and after that it’s $20 per month for up to 500 subscribers. You can sign up here. Then create your newsletter, start building your list, provide valuable information, and start developing leads.

2. Participate in a monthly coaching call. There are lots of free calls out there and other affordable ones. We offer a call for $20 that provides the recorded call, free reports, drawings for free product, and a forum area to get additional assistance. These calls provide valuable tools to help you market your business. Learn more at our website.

3. Create and distribute fliers or brochures at local networking events or mail to local business owners. Include some tips on how they can grow their business using your services. For $20 or less you can create and mail at least 20 fliers or brochures each month.

These are just a few ideas on how to affordably invest in your business. What other ideas can you think of?

Do You Want to Buy from Me? (How to turn off prospects)

Everyone wants more business. We want more prospects to become clients and buy from us. We attend networking events hoping to find good leads. As we meet new people, we tend to come right out and ask, ‘do you want to buy from me?’ Do you like it when someone approaches you at a networking meeting and tells you all about how they can help you but never asks you about your business? Of course not! This is a great way to turn off prospects.

Instead of approaching people at networking events with the idea of pushing your business, attend with the thought of getting to know other people and their business. You start to develop relationships that build to a point where you can know what the other person actually needs and if they need your services.

We’ll talk about this in greater detail in our group coaching calls in May. Learn more at the Chief Virtual Officer website.