Grow Your Nonfiction Author Business in October

social media iconsWhat will you do this month to grow your author business?

Here’s an idea: Create some tweets and social media posts, including creating some visuals, and schedule them to publish this month.

Not sure what to create for visuals? Have a look at some examples we’ve done for clients.

The Series

January
February
March
April
May
June
July
August
September
October
November
December

Social Media Paint-by-Numbers: Conclusions

Part of a series

In our review of Hubspot’s report on social media platforms we’ve discussed how each is most effectively used:

  • Twitter: seeking what’s new, connecting with you (warm & fuzzy)
  • Facebook: communicating with those they know, blocking those who annoy (warm & fuzzy)
  • Instagram: bonding, seeking increased intimacy (warm & fuzzy)
  • YouTube: seeking what’s new, taking action (NOT the place for warm & fuzzy)
  • LinkedIn: communication, open discussion (businesslike)

Here’s the shortest social media plan in the world: use Twitter and YouTube to let novelty-seekers get to know you, then Instagram and Facebook to increase the connection, and finally, LinkedIn to forge a business relationship.

That’s what Ausoma helps you do: to be social and get noticed.

If you’ve been struggling with your social media presence, or you’d like confirmation that you’re on the right track, our free 15-minute social media consultation is the place to start.

Paint by Numbers: LinkedIn

Part of a series

Our final social media paint-by-numbers article is my own. Hubspot’s report does not include LinkedIn, but we encourage all nonfiction authors to have a presence and get involved.

The business slant of LinkedIn means users focus on Communicating and Bridging. There is very little ‘warm and fuzzy’ going on here.

Communicating

Posts and articles not only teach readers, they invite them to connect, and to share what they find valuable with others.

Bridging

The business focus facilitates networking and creates an atmosphere conducive to open discussion, with you, and with other commenters.

What to Do

  • Teach. Write posts and articles that highlight your expertise.
  • Promote others. Share content you find interesting and helpful.
  • Comment. Engage with the community as an active member.

What NOT to Do

  • Don’t pitch. LinkedIn groups frown on hit and run tactics, on a hard sell, on self-promotion. People here are actively looking for good information and connections. Share good information, be a good connection, and they will seek you out.
  • Don’t get silly. Treat LinkedIn like you’d treat a business networking event. Have fun, but no cat videos or pointless jokes.

Next week, the wrap-up.

Grow Your Nonfiction Author Business in March

As a follow up to last month’s tip, this month’s tip to grow your author business is:

Join and Participate in LinkedIn Groups

If you’re already in a group and participating, join another one. A good place to start is to join a group many of your connections are in. What groups is the person you had your get-to-know-you chat with last month in? Join. The key to groups is to participate in discussions, adding your valuable point of view. Once you’ve done that, you can start your own discussion.

One group I’m a member of that you might find useful is Book Marketing Tips.

What groups are you in? Leave a link in the comments so I can check them out.

The Series

January
February
March
April
May
June
July
August
September
October
November
December

Social Media Paint-by-Numbers

A recent research article by HubSpot helped me see why I like certain social media platforms and dislike others. It also contains lessons on how to make better use of both those we like and those we don’t.

As we’ve written before, there’s no magic bullet, no perfect time to post or special place to find all your business in one fell swoop. There is, however, meaningful data on how to use each platform to get the most out of it.

In the coming weeks I’ll be writing about how people (mostly unconsciously) perceive the major social media platforms, and what that translates to for your own use (and, of course, how it affects the services we provide for our clientele.)

Watch for it each Wednesday for the rest of the winter.

The Series

Twitter
Facebook
Instagram
YouTube
LinkedIn
Conclusions