YouTube: seeking what’s new, taking action (NOT the place for warm & fuzzy)
LinkedIn: communication, open discussion (businesslike)
Here’s the shortest social media plan in the world: use Twitter and YouTube to let novelty-seekers get to know you, then Instagram and Facebook to increase the connection, and finally, LinkedIn to forge a business relationship.
That’s what Ausoma helps you do: to be social and get noticed.
Our final social media paint-by-numbers article is my own. Hubspot’s report does not include LinkedIn, but we encourage all nonfiction authors to have a presence and get involved.
The business slant of LinkedIn means users focus on Communicating and Bridging. There is very little ‘warm and fuzzy’ going on here.
Posts and articles not only teach readers, they invite them to connect, and to share what they find valuable with others.
The business focus facilitates networking and creates an atmosphere conducive to open discussion, with you, and with other commenters.
What to Do
Teach. Write posts and articles that highlight your expertise.
Promote others. Share content you find interesting and helpful.
Comment. Engage with the community as an active member.
What NOT to Do
Don’t pitch. LinkedIn groups frown on hit and run tactics, on a hard sell, on self-promotion. People here are actively looking for good information and connections. Share good information, be a good connection, and they will seek you out.
Don’t get silly. Treat LinkedIn like you’d treat a business networking event. Have fun, but no cat videos or pointless jokes.
As a follow up to last month’s tip, this month’s tip to grow your author business is:
Join and Participate in LinkedIn Groups
If you’re already in a group and participating, join another one. A good place to start is to join a group many of your connections are in. What groups is the person you had your get-to-know-you chat with last month in? Join. The key to groups is to participate in discussions, adding your valuable point of view. Once you’ve done that, you can start your own discussion.
A recent research article by HubSpot helped me see why I like certain social media platforms and dislike others. It also contains lessons on how to make better use of both those we like and those we don’t.
As we’ve written before, there’s no magic bullet, no perfect time to post or special place to find all your business in one fell swoop. There is, however, meaningful data on how to use each platform to get the most out of it.
In the coming weeks I’ll be writing about how people (mostly unconsciously) perceive the major social media platforms, and what that translates to for your own use (and, of course, how it affects the services we provide for our clientele.)
Watch for it each Wednesday for the rest of the winter.