Tim Reid, Host of The Small Business Big Marketing Show Podcast [Interview]

This entry is part 5 of 6 in the series Podcaster Interviews

Tim, tell us about your podcast.Tim Reid

Called The Small Business Big Marketing Show, it’s reason for being is to help demystify marketing for small business owners. To help them embrace this important business-growing discipline to the point that they actually enjoy marketing themselves and their precious business. In fact, my dream is that marketing becomes a hobby for every business-owner listening – when something’s a hobby, you look forward to doing it, and will find the necessary resources to do it properly.

Why did you start this podcast?

I’ve been marketing all my life – but I especially love chatting and supporting the smaller end of town. Whilst they could afford to pay my coaching fees, they can afford the time it takes to listen to my free podcast made directly for them.

How long have you been podcasting?

Eleven years – my show was the first Australian business podcast aimed at small business owners.

What do you look for in a guest?

A successful business owner that has an interesting story of growth and who has used some form of marketing to get them there.

How can listeners find you?

More about Tim Reid

Tim is the founder and host of Australia’s #1 and longest running business marketing podcastThe Small Business Big Marketing Show, which can be found on the Apple iTunes store, Spotify as well as inflight on all Virgin Australia domestic and international flights.

His highly informative weekly show was awarded Australia’s Best Business & Marketing Podcast at the 2018 Australian Podcast Awards.

Each week, Tim shares marketing insights and tips to help you build that beautiful business of yours in to the empire it deserves to be.

Having launched his hit program ten years ago and with well over 490 episodes and three million downloads under his belt, it regularly ranks in iTunes above The Tim Ferris Show, Seth Godin’s Start Up School and and even outranks the Harvard Business School’s show, as Australia’s number one business marketing podcast.

Tim has built a global audience of motivated business owners in 110 countries, and is the author of The Boomerang Effect, a popular marketing text. He is also Australia’s most practical marketing keynote speaker.

Prior to this, he was the marketing manager for Flight Centre and spent ten years working in Australia’s largest advertising agency looking after the advertising needs of Gillette, AXA, Yellow Pages and Dulux.

Tim was instrumental in helping AFL legend Jim Stynes raise $1M dollars for youth charity, Reach.

He now travels the world showing business owners and marketers how to embrace modern marketing methods – gaining success and increasing profits, without spending a fortune.

Tim is also an engaging and entertaining emcee, having emceed the Telstra Business Awards around Australia, and is the emcee for the annual Australian Podcast Awards.

Freshen Up Your Publicity

This entry is part 4 of 8 in the series Book Publicity Mini-Course

You have a message you consistently share on social media platforms and in interviews.

Keep your publicity freshIs it getting stale?

Your audience will note if you share the same message over and over again. They will hear if you say the same thing on each interview.

Freshen up your publicity.

Look for new ways to share your message. Put your heart into it. Look for new motivation. Perhaps you can add new visuals to your social media or TV interview. There may be new statistics or information related to your topic you could tie in. Set up Google alerts for your topic and see what others are saying and doing around that topic and make sure you stay current in what you share in your publicity.

Make it fresh, and keep it fresh.

Ausoma’s Book Marketing Philosophy

Yes, we use Twitter, Facebook, LinkedIn, and Instagram and tweet and post regularly about your book. We’re also less expensive than virtually every other book marketing firm. But none of that is as important as what we really provide.

At Ausoma, our book marketing efforts are designed to help, not just you, but your audience as well. Our magic is that we understand you, the client, and your audience to help you build a relationship with them.

A Background in Neuroscience and Writing

Joel and Sue in front of the Piggly Wiggly in Sister Bay, WisconsinJoel has informally studied neuroscience and psychology for decades, reading more than 100 books on the subjects. He’s spent his whole life fine-tuning his innate intuition about people, allowing him to understand what our clients, and their clients, need, and how to deliver on both counts.

Between us we’ve written 9 business books and marketed them ourselves, so we know the pressure an author is up against.

Our understanding and compassion makes us a great team, and a whole lot of fun to work with, too.

Our Process

To understand who your target audience is, our intake form asks these questions:

  • How would you define your target audience?
  • What topics are they interested in?
  • What challenges do they have that you help solve?
  • What keywords or key phrases would your target audience use to find your information?

We ask you to provide us with a list of at least five influential people, authors, experts, trade associations or news sources that provide information related to topics your target audience would be interested in.

We also ask for a digital version of your book so we can read it and understand the message you want to share. And then, of course, we actually read it.

We’re selective about who we work with. We want to become, not just another service you use, but partners in your marketing adventure.

Don’t Miss the Publicity Boat!

This entry is part 1 of 8 in the series Book Publicity Mini-Course

Whether you are about to launch your book or are continuing your book marketing efforts long-term, you are looking for publicity opportunities. Don’t miss the publicity boat! One of the biggest mistakes we see authors make is timing.

When you are contacted by an interviewer or media person, respond promptly—immediately! If they ask for additional information, provide it as quickly as possible or at least let them know when they can expect it. Any delay in replying might mean that someone else will reply promptly and get the publicity opportunity you were hoping for. This applies to responding to HARO requests as well. Even though you reply within their deadline, they usually use the first replies received. Respond promptly.

Timing is important with press releases as well. Plan to send press releases out in plenty of time for the media to respond. If you post it too late or too close to the event you are promoting, you may have missed the boat.

Randy Ingermanson’s 10 Commandments of Marketing

This gem of a list dropped in Randy “Snowflake Guy” Ingermanson’s newsletter today.

The 10 Commandments of Marketing

  1. Always know what is the special magic that delights your Target Audience.
  2. Focus all your marketing efforts ONLY on your Target Audience. This means that all your marketing should be designed to delight your Target Audience.
  3. Never do any marketing action without a reason. (And you need to know what that reason is.)
  4. There are three valid reasons for any marketing action—either it Attracts or Engages or Converts someone in your Target Audience.
  5. You must first Attract someone before you can Engage them.
  6. You must first Engage someone before you can Convert them.
  7. Any valid marketing plan must sketch out at least one complete Marketing Pipeline—in which you Attract someone in your Target Audience, then Engage that same person, and finally Convert that same person. You can use any combination of marketing tactics you like, as long as they make a complete Marketing Pipeline.
  8. Always measure every possible element of your Marketing Pipelines. You can usually measure more than you think. If there is no way to measure any element of a Marketing Pipeline, then you are not doing marketing, you are doing wishful thinking. Never execute a plan that is just wishful thinking.
  9. Look at your measurements on a regular schedule. Stop doing things that don’t work. Improve things that could work better.
  10. As much as possible, design your Marketing Pipelines as automated machines. It’s hard to make money if a Marketing Pipeline depends on you interacting one-to-one with each person in your Target Audience. If your personal effort is an essential part of a Marketing Pipeline, then try to apply that effort in one-to-many mode, not one-to-one.

Anyone who works with Ausoma can tell you we believe these commandments and implement them so nonfiction authors can be social and get noticed.

This article is reprinted by permission of the author.

Award-winning novelist Randy Ingermanson, “the Snowflake Guy,” publishes the free monthly Advanced Fiction Writing E-zine. If you want to learn the craft and marketing of fiction, AND make your writing more valuable to editors, AND have FUN doing it, visit http://www.AdvancedFictionWriting.com.