iDigress Podcast with Host Troy Sandidge

This entry is part of 13 in the series Podcaster Interviews

1. Tell us about your podcastTroy Sandidge photo

iDigress Podcast is a fast-paced, energetic, value-packed podcast covering Marketing, Business, Strategy, and Social Media infused with culture. The podcast is very digestible, with all episodes under 20 minutes with key takeaways. This would be a beneficial podcast for SMBs (Small-Medium Businesses), Entrepreneurs, Start-ups, Sidehustlers, and even National Brands. I provide successful digital marketing tips, strategies, systems, solutions, and frameworks during each episode. A new episode is released every Wednesday.

2. Why did you start this podcast?

I didn’t see too many podcasts in my field that articulated things and connected culture from a BIPOC perspective. Not only that, I wanted to provide an audio experience that is different from the norm. I wanted the podcast to educate, engage, entertain as well as spark curiosity and provide insight that could be utilized immediately.

3. How long have you been podcasting?

I’ve been appearing as a guest (and even sometimes co-hosts) for the past 4 years on podcasts on Marketing, Social Media, Faith, Motivation, Business, Technology, etc. With everything going on in 2020, I thought it was time I created my own to connect and grow with my community in new ways.

4. What do you look for in a guest?

A guest would be one who can provide unique experiences no matter what industry they are in or phase of their career, as long as their story and insight can connect back to either Marketing, Business, Social Media, Strategy, or Culture. You’ll notice I currently don’t have guests on the show, as the podcast isn’t an interview-themed style show. But there is a list where guests can be added and will be part of the show at pivotal podcast episode milestones.

5. How can listeners find you?

Podcast – search “iDigress” (all one word) on your favorite place you like to listen to podcasts
Troy’s Social – social media is @FindTroy on all social platforms

6. Is there anything else you’d like to share?  

I’d like to leave my Marketing Philosophy for thought:
“Imagination is the Engine.
Content is the Fuel.
Social Media is the Roadmap.
Marketing is the Roadmap.
Sales is the Destination.
Culture is the GPS.”

Troy Sandidge Bio:

Troy Sandidge is a renowned marketing strategist who empowers brands to increase social engagement, elevate brand authority, and maximize revenue through his D.A.R.T. Marketing Methodology™ and C.L.O.V.E.R. Business Framework.™

As a former Vice President of a Chicago create agency and currently the Chief Strategy Officer of a national brand agency, Troy has over 10 years of experience navigating brands through the “digital universe.” He is also an international speaker known for his dynamic energy and frequent use of acronyms. 

Brands partner with Troy to build personalized solutions to their marketing problems and dilemmas. He leverages the power of social media, relationship marketing, community building  to achieve the results brands want. Troy is a Leading Source of Successful Social Media Marketing Solutions by the New York Weekly and a Los Angeles Wire’s 30 Under 30.

The marketing strategies, systems, and solutions Troy develops for SMBs to Fortune 500 companies have cumulatively generated millions in revenue and counting.

Lorraine Ball, Host of More than a Few Words Podcast

This entry is part 1 of 13 in the series Podcaster Interviews

Tell us about your podcast. Lorraine Ball

More than a Few Words (MTFW) is a marketing conversation for business owners.

Why did you start this podcast?

It started as a conversation with friends. When someone would drop by Roundpeg, Lorraine would pull out her iPhone and record a bit of banter. From those first, informal interactions with local marketing professionals, authors, and entrepreneurs, More than a Few Words, a marketing podcast was born.

Over the last decade, we’ve experimented with lots of formats including 30-minute live episodes, complete with a call-in number and a real-time Twitter feed. There were half-baked marketing ideas, conversations with marketing celebrities, lots of laughs, and good information along the way.

Today, the ten-minute conversations are heard by business owners around the world looking for practical tips and a little bit of marketing inspiration.

How long have you been podcasting?

First episode was January 7, 2010.

What do you look for in a guest?

Marketing pros, with a quick tip or idea. The programs are short so business owners can put the ideas into action quickly.

How can listeners find you?

Look for MTFW wherever you listen to podcasts.

Entrepreneur, author, professional speaker, and host of More than a Few Words, Lorraine brings creative ideas, practical tips, and decades of real-world experience to every conversation.

After spending too many years in Corporate America, Lorraine said goodbye to the bureaucracy, glass ceilings and bad coffee. Today you can find her at Roundpeg, a digital agency in Carmel, Indiana, building smart strategies for businesses who want to use internet marketing to grow.

Author, professional speaker and the host of More than a Few Words, a weekly, marketing conversation for business owners, Lorraine brings creative ideas, practical tips and decades of real-world experience to every conversation.

Her articles on marketing, team building, and business development have been featured in many publications including Contracting Business, The New York Forum, The ACH&R News, Indianapolis Business Journal, and the Carmel Business Leader.  Her blog, Business Notes from Roundpeg has a solid loyal following and has been listed among the best business blogs in Indiana

In her spare time, she loves to travel and take photos.  You can see her photos at lorraineball.com

Lorraine has a BA from Queens College, City University of NY, and an MBA from the University of Texas at Dallas.

Book Promotion: A Chat with Anna Scheller and Jim Fuhs

This week on #USABizParty, we discussed how to promote your book to reach your ideal audience.

Leverage Book Awards

There are a variety of book contests and award programs for nonfiction authors. Some provide specific feedback that may be helpful to make your book even better.

Once your book has received an award, use that in your book marketing. Here are some ways to leverage your book award.

  • Add “award-winning” to your book cover, bios, Amazon book description
  • Create and send out a press release to local media
  • Contact local book stores to see if you can do a book signing
  • If an in-person event doesn’t make sense, host a virtual event to celebrate
  • Announce your book award to your email list and on social media
  • Host a giveaway to celebrate!

Winning a book award can lead to a traditional publisher (if that’s what you want), speaking engagements, and more book sales. For more information read our post about some quality award programs.

If You Want Word of Mouth to Work You Have to Teach Your Fans How

Word of mouth is the best marketing you can get—if, like free, it’s done right.

What are you doing to help your fans share your books? Do you teach them what to say, so they’re doing real marketing? If they’re just saying “This is a good book” that’s not marketing, it’s just talk. They need your guidance.

Craft a message simple enough for them to say repeat; something like my fans would say about my first mystery: “Joel’s book is like meeting someone you love for a laugh and a pint at the pub.” Folks hear that, and they’re hooked (or repelled, which is also fine.)

My fans won’t know to say that if I don’t teach them.

And they won’t say it if I don’t constantly remind them (staying well this side of pushy.)

Maybe you’re already giving your fans lots of information. Are you giving them one single sentence they can say? Less is better.

Hand someone a marketing sheet and a handful of business cards and they’ll take them to be polite, but don’t think they’ll really do anything with it. How much time do you spend handing out other people’s business cards for them?

Word of mouth works like this: we develop trust over time. You like my book, and you like me enough to talk about my book. I repeat the same phrase or sentence so often that it’s what comes to your mind when you talk about my book. I remind you once in a while that when you talk about my book, it’s the best thing possible for my life as an author.

If you’re not building trust first, then repeating that one sentence so your fans will memorize it simply by osmosis, you’re not generating word of mouth.

You’re simply trying to hire a free sales team.


This article was originally published at SomedayBox.com and reprinted here with permission. https://somedaybox.com/if-you-want-word-of-mouth-to-work-you-have-to-teach-your-fans-how/