Lorraine Ball, Host of More than a Few Words Podcast

This entry is part of 12 in the series Podcaster Interviews

Tell us about your podcast. Lorraine Ball

More than a Few Words (MTFW) is a marketing conversation for business owners.

Why did you start this podcast?

It started as a conversation with friends. When someone would drop by Roundpeg, Lorraine would pull out her iPhone and record a bit of banter. From those first, informal interactions with local marketing professionals, authors, and entrepreneurs, More than a Few Words, a marketing podcast was born.

Over the last decade, we’ve experimented with lots of formats including 30-minute live episodes, complete with a call-in number and a real-time Twitter feed. There were half-baked marketing ideas, conversations with marketing celebrities, lots of laughs, and good information along the way.

Today, the ten-minute conversations are heard by business owners around the world looking for practical tips and a little bit of marketing inspiration.

How long have you been podcasting?

First episode was January 7, 2010.

What do you look for in a guest?

Marketing pros, with a quick tip or idea. The programs are short so business owners can put the ideas into action quickly.

How can listeners find you?

Look for MTFW wherever you listen to podcasts.

Entrepreneur, author, professional speaker, and host of More than a Few Words, Lorraine brings creative ideas, practical tips, and decades of real-world experience to every conversation.

After spending too many years in Corporate America, Lorraine said goodbye to the bureaucracy, glass ceilings and bad coffee. Today you can find her at Roundpeg, a digital agency in Carmel, Indiana, building smart strategies for businesses who want to use internet marketing to grow.

Author, professional speaker and the host of More than a Few Words, a weekly, marketing conversation for business owners, Lorraine brings creative ideas, practical tips and decades of real-world experience to every conversation.

Her articles on marketing, team building, and business development have been featured in many publications including Contracting Business, The New York Forum, The ACH&R News, Indianapolis Business Journal, and the Carmel Business Leader.  Her blog, Business Notes from Roundpeg has a solid loyal following and has been listed among the best business blogs in Indiana

In her spare time, she loves to travel and take photos.  You can see her photos at lorraineball.com

Lorraine has a BA from Queens College, City University of NY, and an MBA from the University of Texas at Dallas.

Book Promotion: A Chat with Anna Scheller and Jim Fuhs

This week on #USABizParty, we discussed how to promote your book to reach your ideal audience.

Leverage Book Awards

There are a variety of book contests and award programs for nonfiction authors. Some provide specific feedback that may be helpful to make your book even better.

Once your book has received an award, use that in your book marketing. Here are some ways to leverage your book award.

  • Add “award-winning” to your book cover, bios, Amazon book description
  • Create and send out a press release to local media
  • Contact local book stores to see if you can do a book signing
  • If an in-person event doesn’t make sense, host a virtual event to celebrate
  • Announce your book award to your email list and on social media
  • Host a giveaway to celebrate!

Winning a book award can lead to a traditional publisher (if that’s what you want), speaking engagements, and more book sales. For more information read our post about some quality award programs.

If You Want Word of Mouth to Work You Have to Teach Your Fans How

Word of mouth is the best marketing you can get—if, like free, it’s done right.

What are you doing to help your fans share your books? Do you teach them what to say, so they’re doing real marketing? If they’re just saying “This is a good book” that’s not marketing, it’s just talk. They need your guidance.

Craft a message simple enough for them to say repeat; something like my fans would say about my first mystery: “Joel’s book is like meeting someone you love for a laugh and a pint at the pub.” Folks hear that, and they’re hooked (or repelled, which is also fine.)

My fans won’t know to say that if I don’t teach them.

And they won’t say it if I don’t constantly remind them (staying well this side of pushy.)

Maybe you’re already giving your fans lots of information. Are you giving them one single sentence they can say? Less is better.

Hand someone a marketing sheet and a handful of business cards and they’ll take them to be polite, but don’t think they’ll really do anything with it. How much time do you spend handing out other people’s business cards for them?

Word of mouth works like this: we develop trust over time. You like my book, and you like me enough to talk about my book. I repeat the same phrase or sentence so often that it’s what comes to your mind when you talk about my book. I remind you once in a while that when you talk about my book, it’s the best thing possible for my life as an author.

If you’re not building trust first, then repeating that one sentence so your fans will memorize it simply by osmosis, you’re not generating word of mouth.

You’re simply trying to hire a free sales team.


This article was originally published at SomedayBox.com and reprinted here with permission. https://somedaybox.com/if-you-want-word-of-mouth-to-work-you-have-to-teach-your-fans-how/

Ilise Benun, Host of The Marketing Mentor Podcast

This entry is part 10 of 12 in the series Podcaster Interviews

I’ve known Ilise for a few years and read her blog. I’m honored she provided information about her podcast for our series.Ilise Benun

Tell us about your podcast

The Marketing Mentor Podcast is a friendly, practical and no-fluff conversation between me, Ilise Benun, and successful creative professionals about what’s working when it comes to the latest marketing tools and pricing strategies.

Why did you start this podcast?

It started as a promotional tool for one of my early books, The Designer’s Guide to Marketing & Pricing. The concept was to record one episode for each chapter – and it worked! From there it has evolved into an interview format, where I chat with clients and others who are practicing what I preach.

How long have you been podcasting?

Since 2008! Almost 400 episodes so far!

What do you look for in a guest?

I am looking for guests who are willing to reveal the details you don’t hear anywhere else about exactly how they market their business and the results they get.

How can listeners find you?

The home of the podcast is at MarketingMentorPodcast.com but it can also can be found on my web site, Marketing-Mentor.com, and on Apple Podcasts, Spotify and SoundCloud.com

Is there anything else you’d like to share?

I like to go behind the scenes to uncover real-world strategies for taking control of your business, ending the feast-or-famine syndrome, finding your niche, developing your own marketing style and cultivating relationships that will last.

Ilise Benun is the founder of Marketing-Mentor.com, the go-to online resource for creative professionals who want better projects with bigger budgets, through which she offers business coaching to small groups and 1:1. She is also a national speaker and author of 7 books, including “The Creative Professional’s Guide to Money,” and 3 online courses via CreativeLive – all tailored to the needs of creative professionals. Since 2008, she has hosted the Marketing Mentor Podcast and her newest project is her role as “Business Coach” for the Savannah College of Art & Design. Follow her @ilisebenun and get her Quick Tips at www.marketing-mentortips.com