Time to Update Your Author Bio

The end of each year is a good time to update your author bio. Your author bio helps potential readers learn more about you and why they should read your book(s). If you’ve written a new book this past year or received a book award, update your author bio with that information.author bio

Here are some things you might include in an author bio:

  • Titles of your books
  • Book awards received
  • Work experience relevant to your book’s topic. (As an example, a client writing a book about coping with grief would include in her bio that she is a psychotherapist with 30+ years of experience in grief counseling.)
  • Something personal so your reader can get to know you better – perhaps where you live, that you’re a mother of three beautiful daughters, hobbies, or the inspiration for why you wrote your book.
  • Links to your website and/or social media platforms

It is a good idea to write a list of all the places you need to update your bio so you don’t forget. They might include your:

  • Website
  • Media kit
  • Amazon author profile
  • Goodreads profile
  • Facebook author page
  • LinkedIn bio
  • Instagram bio
  • Twitter bio
  • Pinterest
  • BookBub profile
  • Anywhere you submit articles such as Medium
  • Any other places online you may have your bio

Handy Checklist of Ideas for Social Media Posts

Handy Checklist of Ideas for Social Media PostsDo you ever feel stuck about what to post on social media? Keep this handy checklist of ideas nearby and you’ll always have something fresh to post on social media.

  • Questions from your book. If you have a study guide or discussion questions in your book, post questions from that section.
  • Answers you’ve given. Did a reader ask a question that you answered? Share it on social media!
  • Tips from your book. Make it interesting with a visual created on Canva.com.
  • If you have a podcast, share links to recent shows and past shows. Share links to podcasts you enjoy with a short message about why it would be of value to your audience to listen to it.
  • Share your book reviews found on Amazon or Goodreads.
  • Writing tips that have helped you in writing your nonfiction book.
  • Links to other people’s social media posts that will be of value to your audience.
  • Quotes – famous quotes, from other authors you know, about writing, inspirational and motivational quotes.
  • Link to your newsletter signup that includes a free download of the first chapter of your book.
  • Photos of where you write, your kids/grandkids, pets, etc. Let your audience get to know you as a person.
  • What you’re currently reading – share the cover image and something you enjoyed in the book.
  • Your latest blog post. If you’ve written evergreen content, reshare older blog posts too.
  • Blog posts from experts in writing, publishing, book publicity, social media, etc.
  • Announcements – of a contest you’re having, your new book release, your book winning an award, a sale you’re having, and so forth.
  • Have fun and share some humorous images and / or quotes about books, reading, writing.

Do you have any other ideas? I’d love to hear them!

Using LinkedIn as a Nonfiction Author

using linkedin as an authorUsing LinkedIn as a nonfiction author is an effective way to increase exposure for your book and business. It is still considered a more professional platform than a social media platform such as Facebook. Authors need to be cautious not to use LinkedIn primarily as a tool for book sales.

LinkedIn’s platform provides nonfiction authors a place to showcase their leadership in their industry. As an example, are you a CPA who has written a book to support your business? Show your expertise by posting articles and sharing in discussions in groups around your book’s topic. At the end of your articles include a short bio, mention your book, and include link to where it can be purchased.

Your About section should include detailed information about your business and your book. Add your book to the Publications section as well. The Featured section can include links to videos and SlideShare presentations, and you can upload supporting documents such as a Tip Sheet, Speaker Sheet, or Author One Sheet.

Don’t forget to connect with people and expand your network of influence. Start with people you already know such as colleagues, clients, association members, classmates, family, friends. Then reach out to fellow group members. Since you are in the same group as these members, there is a common ground to build on.

When you add social media icons to your website so people can find you on Facebook and Twitter, remember to add an icon and link to your LinkedIn profile too.

If you’re a nonfiction author who has used LinkedIn effectively, please share your tips!

Your Book Proposal and Book Marketing

Your Book Proposal and Book MarketingReady to send your book proposal to a publisher? They are more likely to take notice of your proposal if it includes a strong Book Marketing section. This section should be the biggest part of your proposal and detail your ongoing book marketing efforts. As an example of what to include in a book proposal, here’s one author’s book proposal contents.

Contents of a Book Proposal

  • Overview
  • About the Author
  • Target Market
  • Marketing and Book Promotion
  • Competitive and Complementary Books
  • Contents of the Book
  • Chapter Summaries
  • Sample Chapters

This author’s Marketing and Book Promotion section is 10 pages long with several specific sections.

Marketing and Book Promotion

  • Introductory paragraph
  • Networking
  • Global Vision
  • Social Media
  • Public Relations
  • Outreach
  • Specialty Venues
  • Presentations

Social Media Section

The social media section of this nonfiction author’s book proposal includes reference to his website and blog and the purpose of his website. He states, “It serves as a platform to support the author’s brand. It is updated regularly to keep it fresh and interesting.”

This section also includes a chart showing quarterly numbers for website page views, Twitter followers, Facebook Page fans, Facebook page reach, Facebook page engagement, Instagram followers, and LinkedIn Pulse followers. He provides percentages of increase for each social media platform for the past year. He also details the LinkedIn groups in which he is active.

A screenshot of the results of a Facebook promotion are included at the suggestion of a publicist. This particular promotion was done of a blog post that is a book excerpt to show a publisher that the book is already garnering interest.

Need help getting your social media platforms optimized so a publisher takes notice of your book proposal? Sign up for our Peace of Mind Social Media Audit & Consultation.

Your Social Media: What to Include in Your Book Proposal

Today we’re delighted to share a guest post from editor, proofreader, writer, and writing coach Candace Johnson.

You have a unique idea for a nonfiction book, and you’re writing a compelling proposal that you’re certain will knock the socks off an agent and then a publisher. And then you get to the part where you illustrate author platform, including your social media footprint.

Your Platform as a Nonfiction Author

If you’re confused about what you should include in your proposal to illustrate your platform, you’re not alone.

… more … “Your Social Media: What to Include in Your Book Proposal”