Outsourcing Your Book Marketing

Outsourcing your book marketing tasks can help you from feeling overwhelmed. Here are a few tasks you can outsource.image for outsourcing book marketing post


Hopefully you’ve already set up a way to capture emails on your website and have a list of people waiting to hear about your book launch. A virtual assistant can put together an email template, add your content, and make sure it gets sent out.

Social Media Content & Activity

Hire a social media professional to design images branded to match your book cover image. The professional can also make sure your social media presence is active on a regular basis. The professional can do this by retweeting and sharing content, scheduling posts, and following appropriate accounts. Be sure you take an active part also in social media, even if it’s just 10 minutes a day.

Website & Blog Posts

Hire a professional to create or polish up your website. A virtual assistant can use book excerpts to create and schedule blog posts for you.

Visual Assets

You want to be sure to have a stock of visual assets to include book cover images, your headshot, an inventory of visual images for social media and any ads you plan to run. Visual assets may include video for a book trailer and book promotion and a virtual assistant to edit and post them to YouTube.


You will want to reach out to influencers, media, book reviewers, podcasters, and others about your book. These efforts can be managed by a publicist or marketing agency.

If you need any recommendations on who to outsource book marketing tasks to, I would be happy to see how I can help you or refer you to the right person.

Trends in Social Media Marketing

trends in social media marketingToday I briefly touch on 3 trends in social media marketing: blogging, time, outsourcing.


One reason we call blogging your ‘foundation’ for your social media marketing efforts: According to the 2014 Social Media Marketing Industry Report, “A significant 68% of marketers plan on increasing their use of blogging, making it the top area marketers will invest in for 2014.” The report also shows those with the most social media marketing experience put the highest focus on content creation. Your blog is where you create that content to be used in all your social media marketing efforts. So if you aren’t yet blogging or only doing it once in a while, it’s time to start scheduling regular blog posts.


This industry report also states that “A significant 64% of marketers are using social media for 6 hours or more and 37% for 11 or more hours weekly.” That’s a lot of time spent on marketing your business. Wouldn’t you rather be working in your business creating revenue that 6 – 11 hours each week? That’s where we can help!


The top 3 areas being outsourced are:

  1. design and development
  2. content creation
  3. analytics

What are your goals for your social media marketing this year?