I’m finding it more effective to move away from charging for an hourly service and towards a package rate for most of my clients. My clients perceive receiving a higher value when they pay a flat rate for a package versus an hourly rate. There’s actually less risk to the client and it’s easier to sell.
It’s also easier to do the bookkeeping and time tracking. When I sell hours, I have to track my time and charge my client for each minute. However, when I offer a flat rate to send out an eblast, submit articles, or post blog entries, I don’t have to track my time and the client knows exactly what it’s going to cost.
What are some ways you can package your services so that you can offer them at a flat rate rather than as an hourly service?