Persistence and Regularity Are the Keys to the Marketing Marathon

Watching traditional advertising all our lives, we've learned the lie that marketing = big splash.

Advertising, a small part of marketing, can benefit from a big splash.

We're talking about marketing, your ongoing efforts to connect with people who'll benefit from and appreciate your message. Like any relationship, it takes time.

More than that, it takes persistence and regularity. No friendship ever came from a single interaction, or meeting three times a year apart. Close connections come from regular contact and conversation. It's work. That's right, having relationships is work (you knew that) and marketing is about relationships, therefore, marketing is work.

You knew that, too.

Show up every day. That doesn't mean blog every day, or do any one thing every day. Blog regularly. Weekly is better than monthly. Chat on Twitter, Facebook, wherever you hang out. Ping an old client or another author who writes like you. Give away a book at the coffee shop. One of yours, or someone else's even.

Persistent regular activity is the endless dripping that makes marketing effective.

5 Ways to Provide the Fresh Blog Content Your Fans Crave

We've all seen a teenager open the refrigerator for the thirteenth time hoping miraculously that a pizza has appeared where only broccoli lay before.

There’s a marvelous scene in one of the Crocodile Dundee movies where someone points out that his hotel room has a television. He turns it on saying, “I've seen television before.” As the I Love Lucy theme fades in he says, “Yup, that’s what was on”.

Can you imagine if the food in the fridge really never changed or if the show on television was actually always the same?

There are some activities in life which hinge on variety, newness, change, to keep our attention. Eating the same foods over and over again gets boring fast – even pizza.

The single greatest reason for potential fans (which means potential purchasers of your book) to visit your website is to find something new.

… more … "5 Ways to Provide the Fresh Blog Content Your Fans Crave"

Can't Hurry Love. Or Marketing.

There are thousands of sales tactics. Hundreds of people out there pitching their "sell a million copies" process. If only you could find the magic potion, the secret formula.

Thing is, you already have it, and it's no secret, nor is it magic.

… more … "Can't Hurry Love. Or Marketing."