John Wall, Host of Marketing Over Coffee Podcast [Interview]

This entry is part 6 of 6 in the series Podcaster Interviews

John WallMarketing Over Coffee is a marketing podcast, audio on demand that covers both classic and new marketing. Your hosts, John J. Wall and Christopher S. Penn, record the show every week and publish the show on Thursday mornings. You can download the shows and listen to them whenever you want – in your office, on your commute, where and whenever is convenient for you. Each show is about 20 minutes long and is filled with the kinds of marketing tips and tricks that you can only get from casual conversation outside of the office.

They routinely cover topics such as:

  • Staying up to date with social networks
  • Search engine optimization and search marketing
  • Email marketing, multivariate testing, and copywriting
  • “Old school” offline marketing campaigns
  • And answer fantastic questions from listeners like you!

They have been podcasting since 2005 and are looking for marketing and technology leaders to be guests. They also cover AI in marketing on the In-Ear Insights Podcast.

Here are some of the most downloaded episodes.

John speaks, writes and practices at the intersection of marketing, sales, and technology. He is the producer of Marketing Over Coffee, a weekly audio program that discusses both new and classic Marketing with his co-host Christopher S. Penn, and has been featured on iTunes.

More on his professional background on LinkedIn and you can read more from him at RoninMarketeer.com

Tim Reid, Host of The Small Business Big Marketing Show Podcast [Interview]

This entry is part 5 of 6 in the series Podcaster Interviews

Tim, tell us about your podcast.Tim Reid

Called The Small Business Big Marketing Show, it’s reason for being is to help demystify marketing for small business owners. To help them embrace this important business-growing discipline to the point that they actually enjoy marketing themselves and their precious business. In fact, my dream is that marketing becomes a hobby for every business-owner listening – when something’s a hobby, you look forward to doing it, and will find the necessary resources to do it properly.

Why did you start this podcast?

I’ve been marketing all my life – but I especially love chatting and supporting the smaller end of town. Whilst they could afford to pay my coaching fees, they can afford the time it takes to listen to my free podcast made directly for them.

How long have you been podcasting?

Eleven years – my show was the first Australian business podcast aimed at small business owners.

What do you look for in a guest?

A successful business owner that has an interesting story of growth and who has used some form of marketing to get them there.

How can listeners find you?

More about Tim Reid

Tim is the founder and host of Australia’s #1 and longest running business marketing podcastThe Small Business Big Marketing Show, which can be found on the Apple iTunes store, Spotify as well as inflight on all Virgin Australia domestic and international flights.

His highly informative weekly show was awarded Australia’s Best Business & Marketing Podcast at the 2018 Australian Podcast Awards.

Each week, Tim shares marketing insights and tips to help you build that beautiful business of yours in to the empire it deserves to be.

Having launched his hit program ten years ago and with well over 490 episodes and three million downloads under his belt, it regularly ranks in iTunes above The Tim Ferris Show, Seth Godin’s Start Up School and and even outranks the Harvard Business School’s show, as Australia’s number one business marketing podcast.

Tim has built a global audience of motivated business owners in 110 countries, and is the author of The Boomerang Effect, a popular marketing text. He is also Australia’s most practical marketing keynote speaker.

Prior to this, he was the marketing manager for Flight Centre and spent ten years working in Australia’s largest advertising agency looking after the advertising needs of Gillette, AXA, Yellow Pages and Dulux.

Tim was instrumental in helping AFL legend Jim Stynes raise $1M dollars for youth charity, Reach.

He now travels the world showing business owners and marketers how to embrace modern marketing methods – gaining success and increasing profits, without spending a fortune.

Tim is also an engaging and entertaining emcee, having emceed the Telstra Business Awards around Australia, and is the emcee for the annual Australian Podcast Awards.

John Jantsch, Host of The Duct Tape Marketing Podcast

This entry is part 4 of 6 in the series Podcaster Interviews
I’ve been a long-time fan of John’s work and regularly receive his Duct Tape Marketing newsletter. John Jantsch

1. Tell us about your podcast

The Duct Tape Marketing Podcast first aired in 2005. For over a decade John Jantsch has interviewed thought leaders, experts, and authors. Subscribers hear some of today’s most influential marketers and entrepreneurs share their stories and secrets.

2. Why did you start this podcast?

So many small business owners find marketing to be hard – it shouldn’t be. That’s why Duct Tape Marketing created a marketing system, to give small business owners back control. The podcast is another way to share core elements from this system. 

3. How long have you been podcasting?

15 years 

4. What do you look for in a guest?

A guest’s story and message has to align with our editorial goals. Duct Tape Marketing is a teaching organization and our guests must be able to teach the important lessons small business owners need to hear to help grow their businesses.

5. How can listeners find you?

John Jantsch is a marketing consultant, speaker, and author of Duct Tape Marketing, The Referral Engine, Duct Tape Selling, The Commitment Engine, and SEO for Growth.

His newest work, The Self-Reliant Entrepreneur: 366 Daily Meditations to Feed Your Soul and Grow Your Business taps into the wisdom of 19th-century transcendentalist literature and the author’s own 30-year entrepreneurial journey to challenge today’s entrepreneur to remain fiercely self-reliant while chasing their own version of success.

Toni Lontis, Host of Radio Toni [Interview]

This entry is part 3 of 6 in the series Podcaster Interviews

I first connected with Toni Lontis when booking radio shows for my client, Deborah Olson. It was such a pleasure getting to know Toni and working with her. We even spoke via Skype at a later date. That was especially fun since she’s in Australia. Here’s her interview.Toni Lontis

Tell us about your podcast

Radio Toni is more than a podcast. It starts its life as a live radio show with real time guest and listener interaction. Once the live show is finished it is converted to a podcast and distributed everywhere you get your podcasts from. Radio Toni gives people a voice to be heard and a platform to send their message out to the world. I interview new guests each week and talk to many authors about their books. I have a particular focus on trauma and trauma recovery.

Why did you start this podcast?

Radio Toni started in March 2019 and there’s an interesting story to its inception. In January of 2019 I published my first book – Resilience, memoir of a broken little girl discovering a woman of strength and beauty. I then embarked on the process of production of the audiobook version. The production company I used convinced me that I should narrate my story myself, rather than using a voice over professional. Eventually I agreed to do this. At the end of this long endeavor, Simone, a radio veteran and the owner of Brisbane Audiobook production, asked if I had ever thought about radio or podcasting as she thought I had a wonderful voice for radio. I shrugged off the suggestion as something I had not ever been interested in.

As I embarked on marketing for my book, I started to build my social media accounts in earnest. As this happened, I connected with a US media company owner and I started to ask about podcasting. This led to a longer discussion and finally a Skype call from the US. I thought Dean, the owner, wanted an interview, but then he asked if I wanted a radio show of my own and asked if I would consider it. The rest, as they say, is history. After a very nervous start and knowing nothing about radio whatsoever, I learnt quickly and discovered a total love of radio. Now I get to talk and interview people from all over the world, it’s the best fun, very entertaining and aligns totally with the 4 pillars of my business – inspire, empower, educate and help.

How long have you been podcasting?

Since March 2019.

What do you look for in a guest?

I look for people with a story to tell, who are willing to tell this story to the world and who are open to following the guidelines I set out – filling in the guest paperwork, responding to emails and confirming dates when they are offered.

How can listeners find you?

Listen in Live each week to Radio Toni on w4wn.com Thursday 7pm ET US and then the podcast is simply Radio Toni everywhere you get your podcast.

Is there anything else you’d like to share?

My website:
https://tonilontis.com/
https://tonilontis.com/be-a-guest-on-radio-toni/ – for anyone who wants to be a guest on my show.
https://tonilontis.com/podcasts/

And here’s what Toni has to say about working with me to book guests on her show.

“Working with Sue has been an absolute pleasure!  The quality of guests she has been able to supply for my Radio show has been perfectly aligned to my program and I have become friends and stayed connected with all of them. The combined efforts of Sue’s promotional strategies, my show reach and coverage has shown wonderful results for those guests chosen to be interviewed live on the show. If you want to get impressive promotion for you and your book, join Sue and the team and get your name and book out there, you will be glad you did”.  

Diane Helbig, Host of Accelerate Your Business Growth Podcast [Interview]

This entry is part 1 of 6 in the series Podcaster Interviews

This is the first in a series of interviews I’m doing this year of business podcasters and I hope to post at least one a month. If you’d like to be a guest on a business podcast, learn what these business podcasters are looking for in an ideal guest. First up is Diane Helbig, host of the Accelerate Your Business Growth podcast.

Diane HelbigTell us about your podcast

Accelerate Your Business Growth podcast

Featured on Inc.com’s list of 100 Podcasts That Will Make You Smarter, Better, and Wiser, MSNBC’s Your Business, and on the Fit Small Business list of best small business podcasts, this show is designed to help small business owners, salespeople, and aspiring entrepreneurs with the various aspects of business success. We have a great lineup of guests and topics scheduled. We’ll be talking about everything from sales to employee issues; from technology to social media; from work-life balance to exploring uncharted territory. My goal is to help you remove challenges so that you can realize your own success with your business.

Why did you start this podcast?

I started this podcast because I wanted to get as much business information, tips, insights, and ideas into the hands of small business owners as possible. I understood that podcasting provided a great platform for reaching a wide audience.

How long have you been podcasting?

I’ve been podcasting for 10 years.

What do you look for in a guest?

My ideal guest is someone with expertise in an area of business. They want to share that expertise with others and are able to participate in a conversation. They do not talk about themselves, their journey, their business, or their book. The sole focus is on their knowledge and they understand the format is conversational and are comfortable speaking about what they know.

How can listeners find you?

Listeners can subscribe to the podcast at www.blogtalkradio.com/dhelbig or on Apple Podcasts at https://podcasts.apple.com/us/podcast/accelerate-your-business-growth/id385108650

Is there anything else you’d like to share?

I am grateful for the many companies and publicists who send me their clients. I’m also grateful for the people who are experts in their field and give of their time and talent to help my listeners succeed.

About Diane Helbig

Diane Helbig is an international business and leadership change agent, author, award-winning speaker, and podcast host. As president of Seize This Day, Diane helps businesses and organizations operate more constructively and profitably. Diane is passionate about guiding business professionals through the challenges of planning and growing a business.

From strategic planning to sales training to communication, Diane provides expertise based on over 20 years of business leadership and sales experience. Diane’s no nonsense, straightforward approach cuts through the noise and allows clients and training participants opportunities to realistically and enthusiastically implement the plans they devise.

Diane is the author of Lemonade Stand Selling and Expert Insights, and the upcoming book Succeed Without ‘Selling’. She is the founder of the Business Opportunity Network, a business development program where business therapy meets growth.

Diane has been presenting and teaching for over 10 years. She is considered an expert on the subjects of sales, leadership, social media, customer service, and is often contacted to provide her expertise.