Generate More Facebook Engagement

Generate more Facebook engagementWouldn’t you like to generate more Facebook engagement on your page? I’ve been listening to various social media experts recently and have gathered some information about how to do this. I’ll be implementing these tips for  myself and my clients.

The first thing you need to know is that 80% of Facebook views come from mobile devices. That means people are looking at your Facebook page from their phones and tablets. So check your page on your mobile devices and make sure your page is mobile friendly.

Next, Facebook has different ad types with different business objectives. Familiarize yourself with their Ads Guide so you can be sure to create an ad that will meet your specific objective. Should you create an ad to get more page likes? Experts, such as Dennis Yu, say no. To get better quality fans you are better off boosting a post instead of creating an ad.

In fact, I asked Dennis on a teleconference recently about ads versus boosting posts. Dennis says it’s better to boost posts if you want better engagement.

The first step would be to create a post worthy of being boosted. Your posts should contain content that delights and is entertaining, or content with interesting facts. Dennis suggests including links to what he calls “high authority” sites that mention you, your brand, business, or book.  Video is very popular. But don’t just post your YouTube video. Post your video directly to Facebook for the best results.

Once you’ve got an engaging post, now you want to boost it. You can do this for as little as $1 per day with good results. You can choose the audience you want to see this post and can include your fans, media contacts, and industry influencers.

So now off to try to get more Facebook engagement! Please share your tips or ask any questions in the comments section below!

[bctt tweet=”Generate More Facebook Engagement with these tips.”]

More Interaction on Social Media Using Questions

  • What is your favorite song?Are you feeling like your Facebook business page or other social media networks are stagnant?
  • Are you getting few likes, retweets, +1s, shares on your social media sites?
  • Would you like to get more interaction and engagement with readers, followers, fan?

You want to ask questions. Asking questions on social media  that are fun and easy to answer will compel people to leave a comment, share, and like your posts. So what kinds of questions can your ask? Here are some ideas:

  • If you could visit anywhere where would you go?
  • What book are you currently reading?
  • What’s the best/worst gift you’ve ever received?
  • When have you been the most proud of yourself/someone else?
  • What is something you wish you were better at?
  • What is something you learned this week?
  • What is your favorite song?
  • If you could be any fictional character who would it be?
  • What is the craziest thing you’ve done?

You might even learn something about them that could help you tailor your services toward their needs.

Give it a try and let me know how it goes. Let me ask you, what is your favorite song? Ask me a question and I’ll post my reply.

 

Creating a List as a Tweet

You can create a list and tweet it out on Twitter.

When I first learned about this, here’s what I tweeted:

Create a list to tweet on Twitter

The entire tweet is still within 140 characters, leaving enough characters for an easy retweet. There’s more white space which is easy on the eyes. Lists are a great way to grab attention.

I haven’t seen many lists on Twitter yet. So now’s the time to start doing this while it’s rarely used. What list will you create?

Blog Content Management Services

One of my favorite tasks to perform as a virtual assistant is Blog Content Management Services. A favorite client of mine has me manage her blog content and recently wrote about the benefits. She writes all her own content but says “hiring a blog content manager was one of the best decisions I’ve made“.

A blog content manager can:

  • Help with round-ups (You ask a question and compile the responses into one long post—or a series of posts)
  • Schedule guest blog posts
  • Send emails to guest posters letting them know their post is live and asking them to promote it to their social networks
  • Promote blog posts on social media networks

This frees the blogger up to focus on what they love to do and “ensures that we consistently publish great content. A virtual assistant or an intern can make it all much easier in the long run!