Social Media is for Connecting, Not Selling

Randy Ingermanson’s post today linked to this article by Darren Rowse (Social Media Examiner calls him “one of the world’s leading experts on blogging”) about Darren’s research into where he was selling books.

It wasn’t social media.

The article goes into a bit more detail, but our short answer at Ausoma is that social media isn’t for selling. Social media is for connecting, engaging, and bringing people, the right people, back to read your blog and sign up for your newsletter. That article explains why that’s so important, echoing what we say all the time.

Ausoma helps you to be social and get noticed—like the research says you should be doing.