Tips for Using LinkedIn

LinkedIn logoEvery year schedule time to review and update your LinkedIn profile. When someone does a Google search for your name or industry, your LinkedIn profile may come up. Be sure it shows you at your best.

Take some time to build deeper relationships with your LinkedIn network. I make it a goal to reach out to connect on the phone with someone in my network each week so we can learn more about what another, what we do, and how we can support one another.

Use your existing network to find new connections and ask for an introduction. Explain to your connection why you want an introduction.

Take note of what your network is talking about on LinkedIn so you can participate in discussions and share your expertise. Write article and share to groups as appropriate. Before you share your articles to groups, make sure you’ve participated in the group in a meaningful way and commented on other member’s posts.

How have you used LinkedIn?

Creating an Effective LinkedIn Profile

profileYour social media marketing efforts should include LinkedIn. To make the most of LinkedIn, you want to create an effective profile. Here are 4 tips to creating a effective LinkedIn Profile:

  1. Your Photo: If you want people to find you, a photo is necessary. It shows you are a real person. If you don’t have a photo on your profile page, most people will not bother to connect with you. It should be a more professional looking photo. This is not the place for your company logo. Your logo can be used on a separate Company page.
  2. Your Name: Use your full name, not just your initials. Your company name will be used elsewhere in your profile and on your company page.
  3. Summary: This is a great place to put the information you want people to know about your right away. Be sure to use keywords so people can find you more readily when searching for those keywords.
  4. Contact Information: Be sure to include complete contact information so your prospects know how they can contact you.

Connect with me on LinkedIn.

Would You Like Your Virtual Assistant Profile Listed Here?

We recently started profiling Virtual Assistants on our blog on Wednesdays. We started with Virtual Assistants (VAs) we personally know and have worked with. We’re now opening it up to other VAs. If you are a Virtual Assistant and would like to apply to have your profile listed at our blog, please use our Contact Form and let us know. You can see the profiles of other VAs we’ve interviewed to get an idea of what we’re looking for.

These are the questions we ask:

  1. When did you start your business?
  2. Why did you choose to become a Virtual Assistant?
  3. What advice would you give new and aspiring VAs?
  4. What resources have helped you in your business?
  5. Share something about yourself such as a hobby.
  6. Additional comments you’d like to share.

We also ask you to include your photo and the following contact information:

  • Your Name
  • Business Name
  • Website
  • Blog, if you have one
  • Twitter Handle if applicable
  • Facebook Page
  • LinkedIn Profile Link

So prepare your information and share it with us using our Contact Form.  We will post one interview each Wednesday. We look forward to meeting many new Virtual Assistants!