Social media headers. Change your social media headers, like those on Twitter and your Facebook page, to show your book cover and release date. If it’s available for pre-order, include that information. You can easily create social media headers using Canva.com.
Book trailers. Create a short video about your book as a book trailer and share on social media. As an example of a book trailer for a nonfiction book, here’s one we created for a client
Have a fun Q & A event on your Facebook page. Announce the event on social media and then do a live video where you can answer questions about the book.
Bookmarks and other swag. These are especially fun for a book launch party. Get creative. You can get posters and postcards printed up too.
Book excerpts. Be sure to share short book excerpts on social media to pique your potential reader’s interest in buying your book.
Remember, for a successful book release you need to start your book promotion even before the book is available for purchase. What are you waiting for? If you’d like to discuss strategies for your book release with a book marketing expert, book a consultation with me.
It takes time and effort to find the right media contacts. Know what a journalist writes about before reaching out to them. If you your book is about managing finances, you don’t want to reach out to the beauty editor of a women’s magazine.
There are several ways to find the right media contacts.
LinkedIn is a great place to find media contacts.
Find media companies and then look at the People section or Employees section to find media persons to connect with. As an example, here’s the People section for the Chicago Tribune.
Visit their LinkedIn profile to learn more about them and see how else you can connect with them. You may find that you have mutual connections or are in some of the same groups. You can now connect with them with a note saying something like, “I see we are both in [NAME OF GROUP] here on LinkedIn. I’d like to connect and learn more about what you do” or “We have several mutual connections and I’d like to add you to my professional network.” Better yet, ask one of those mutual connections for an introduction.
Check their profile section “Contact info”. Often, you’ll find their Twitter handle there or other way to contact them as well. Once you’ve connected, start a dialogue and develop a relationship before pitching to them.
Once you find media contacts on Twitter, create a list and add them to your Twitter list. You’ll be able to quickly find all those contacts in one place. See what they are tweeting about and see if it ties in with your story. You can use the @ symbol and tweet to them to try to get their attention. You may or may not get a response.
Search the internet for media contacts. This can be time consuming and tedious. Be sure to keep a spreadsheet so you don’t have to go search again once you’ve found contact information for media persons.
Search for local area newspapers, radio, TV, etc. In the Contact section of their website you’ll often find a list of editors, media contacts, journalists, etc. Make sure you’re contacting the right person for your topic.
Help A Reporter Out
Sign up for HARO (Help A Reporter Out) as a source. You’ll receive emails with opportunities to respond to requests from journalists on a variety of topics. It’s a marvelous PR opportunity.
Be quick to respond for the best chance of being chosen as a source for a reporter. Several clients have used HARO and been included in round-up posts in various online articles. These articles can be promoted on social media—and it’s a great way to connect with others who write about similar topics that were included in the round-up posts.
We all receive a ton of messages every day, maybe hundreds and even thousands, through email, radio, TV, magazines, etc. Does your prospect remember your message among all those they receive each day? When they are ready to use a product or service, do they think of you first?
Here are 4 ways to connect with your prospects on a regular basis so they will think of you first:
1. Ezine. Consider sending your ezine out weekly instead of monthly. A note of caution though. If you decide to send weekly, keep it short! If you’re blogging several times a week, your ezine could be the title and first paragraph of each post for the week with links back to those blog entries where your prospect can read more.
2. Blog. Post a blog entry at least three times a week, even daily. Conclude each entry with a call to action directing your prospects to your products and services.
3. Teleseminars. Promote your teleseminars in your ezine and blog. There are many sites you can promote your teleseminars on also. One site is www.seminarannouncer.com. You can also use Facebook and LinkedIn to post these events.
4. Auto responders. Creating an auto responder series is an excellent way to grow your list and stay on top of your prospects minds. It could be an e-course, weekly tips, daily inspirations, etc.
Remember to use balance and do not inundate your prospects with too much, too often. The information you send should be relevant and valuable.
A virtual assistant can help you set up systems and manage these for you so you can stay on top of your prospects minds. Are you ready to start a blog or monthly newsletter? Contact Awesome Assistant and let’s get started.
What are you doing that makes your prospects think of you first?