Best Times to Post on Social Media: Rules vs Principles vs Reality

There is no “best time to post” on any social media.

Any study that claims to reveal the perfect time to post on any social media platform is, instead, revealing the mathematical results of an algorithm they used to calculate certain (possibly beneficial) outcomes at one particular moment in time, for some general group of posters.

No one can possibly tell you when the bulk of your followers and potential followers will be ready to receive your message. There is no calculation to allow one post to be carefully planned to accomplish more than some other post.

Here’s what works: consistent persistent personal relevant content.

Always has. Always will. No trickery or algorithms needed.


An article by the social media management tool company Buffer makes the same point with more specifics.

VA Interview: Sharon Foster, Executive Online Solutions

Sharon is another virtual assistant in Canada that I connected with first on LinkedIn.

Sharon Foster

When did you start your business?
I actually registered my business name in December 2009. I spent the next few months working on my website, doing research via online forums, getting business cards, designing letterhead and putting client info together. During that time I was still working part-time as an Office Manager. I actually left my job and launched my business full-time in June.

Why did you choose to become a Virtual Assistant?
I chose to be a VA primarily because of the flexibility of working from home (I have two young children). I was growing very tired of having to stay at the office until 5 p.m., even though I had no work to do, when I should have been home with a sick child. This way, I can supplement my husband’s income, do what I enjoy, yet still be a mom.

What advice would you give new and aspiring VAs?
I would tell any new VA –do your homework! Research – there are a lot of experience VA’s out there who have been so helpful and generous with their knowledge. Also, take some business or marketing courses or seminars – they can be invaluable.

What resources have helped you in your business?
I have used online forums, particularly and, quite extensively. Connecting with other V’s, sharing ideas, learning from others. I have also joined our local Chamber of Commerce, and found it to be a great way to connect and network with local businesses. I have purchased a few books that are specifically written by and for Virtual Assistants, including Sue Canfield’s The Commonsense Virtual Assistant and Elayne Whitfield-Parr’s How to Build a Successful Virtual Assistant Business.

Share something about yourself such as a hobby.
Someday, when I have more spare time (hah!), I’d love to get back into some of my hobbies, including scrapbooking, and introduce my kids to the joys of canoeing. Meanwhile, I try to keep fit by walking my dog and bicycling.

Additional comments you’d like to share.
Since I decided to launch my own business, my self-esteem has increased and I feel more confident in my abilities and skills. I never thought I’d be able to stand up in front of a roomful of strangers and talk about myself!

Sharon’s Contact Information: