George and I worked together for a few years on building his social media presence before and up through the launch of his book.
Tell us a little bit about your book and business.
Why did you write your book?
How did you publish your book?
How did things change for you as an author in 2020 and how did you manage to weather through the year during the pandemic?
What is your favorite book marketing tip?
Great social media support! An author has to speak with a strong and consistent voice across all channels.
What are your goals for 2021?
Where can readers find your book? 
Is there anything else you’d like to share?
There is a lot of work to do even after a writing project is complete but you don’t have to do it all alone. Get great support from people who will really care about your message.
Bio
George Troy is widely read blogger, author, and consultant focused on retail business communities, including online and brick-and-mortar stores. He has enjoyed decades of real-life experience as a senior executive for some of the best-known and most successful retail companies in the US and globally. A specialist in apparel, footwear, sporting goods, cookware, and home furnishings, Troy has led the retail divisions of Deckers Outdoor (UGG Boots) and outlet divisions of Williams-Sonoma and Pottery Barn.
When he joined UGG Australia to create the brand’s retail channel, Troy directed all aspects of the business(merchandising, marketing, operations, real estate, store construction, and management), taking retail sales from $0 to $400 million in the US, Europe, and Asia in just eight years. Similarly, Williams-Sonoma and Pottery Barn brought Troy in to create and build the outlet channels for those brands. Here, too, he directed all aspects of store operations, including HR, marketing, real estate and construction, and merchandising.
Troy is currently a consultant with The Grayson Company based in New York, which offers a full range of consulting services to retail, e-commerce, wholesale, and omnichannel businesses as well as investment firms focused on the consumer sector. The Grayson Company’s CEO Kevin Mullaney says of Troy, “He has extraordinary expertise in field management, site selection, and lease negotiation, and equal capabilities in merchandising, particularly product development and assortment planning.”
Troy serves on the boards of directors of two nonprofit organizations based in the San Francisco Bay Area. When not writing about the retail world, Troy spends his time in garden-to-table cooking and also tends a small Pinot Noir vineyard. An avid hiker, he recently summited Mount Kilimanjaro with his family. He and his dog Farley are currently enrolled in the Canine Circus School of Emeryville learning to perform amazing dog tricks.
Troy earned a BA with honors from the University of California, Berkeley in Anthropology. He also holds a California State Teaching Credential.
George Troy is a retail consultant who wanted to hire a social media consultant. He supports a company’s direct retail ambitions and this usually involves several stages. The first stage is strategic planning: assessing opportunities and challenges, then setting strategic goals. Next comes executing a practical plan involving real estate selection and negotiation, store design, IT, HR, and financial support.