Each month this year we’ll provide a short tip to help you grow your nonfiction author business.
This month’s tip: Write a blog post.
Blogging builds your expertise in your field as well as your reputation for generosity. Being known as a generous expert will result in referrals and more business. And search engines love fresh content. The best SEO is a steady stream of fresh content.
What’s your expertise? Share it in the comments with a link to your blog so I can share it.
We’ve all seen a teenager open the refrigerator for the thirteenth time hoping miraculously that a pizza has appeared where only broccoli lay before.
There’s a marvelous scene in one of the Crocodile Dundee movies where someone points out that his hotel room has a television. He turns it on saying, “I’ve seen television before.” As the I Love Lucy theme fades in he says, “Yup, that’s what was on”.
Can you imagine if the food in the fridge really never changed or if the show on television was actually always the same?
There are some activities in life which hinge on variety, newness, change, to keep our attention. Eating the same foods over and over again gets boring fast – even pizza.
The single greatest reason for potential fans (which means potential purchasers of your book) to visit your website is to find something new.
I’ve known Deb for many years and can highly recommend her work. I’m very pleased to have her guest post today and hope you enjoy it.
The titles you create for your blog posts and articles serve as a first impression. It is the initial point of contact between your content and the reader. If you have a lackluster title, potential readers are less likely to read the rest of your content. To draw them in, your title needs to be enticing and full of promise. It needs to create a reaction in the reader.
Even the most profound piece of writing will see a low readership if the title doesn’t sound appealing enough to lure them in. Remember that today’s Internet user has a short attention span. If you do not grab their attention quickly, they will overlook you and move on to the next piece of content.
If you want to create headlines that will draw in the most readers, here are the things you need to do:
Focus on the emotions
The majority of our choices are based on emotions. If you create a title that appeals to the emotions of the reader, they are more likely to read the content that follows it.
Your title should make the reader feel:
Some examples of this include: Do You Know How to Earn Respect from Your Employees and Colleagues? Or, 10 Tips for Motivation and Inspiration in your Daily Life.
Empower the reader
You is a very powerful word to include in your headlines. It makes your reader feel like you are talking directly to them, and they are important and the ones in control. It gives you a chance to speak to the reader on a personal level. Your title tells them that you are interested in helping them find the answer they are looking for.
An example of a title that empowers would be, How You Can Reignite the Passion in Your Dull Marriage.
Use an active voice
Your title is not the place for passive voice. Leave out words like “might” or “could.” Make sure you are arranging words to sound more commanding. For example, instead of a title that says 5 Ways to Control Your Sugar Craving, you can reword it like this: Control Your Sugar Craving in 5 Simple Steps.
Some other ways to create powerful titles include:
-Asking a question: Do You Want to Earn $1,000 This Week?
-Making promises: Earn $1,000 This Week!
-Sound newsworthy: New System Guarantees $1,000 Weekly
As you sit down to create your title, you need to know who you are trying to reach and inspire. Who is your target reader? A title that appeals most to one person may not be as appealing to another. Create the right headline for the right target so you can ensure that you hit the mark each and every time.
Deb Lamb of Your Everything Services is a Ghostwriter and Content Creator who specializes in eBook creations, SEO article writing, article marketing, blog writing and web copy. She has authored hundreds of articles published on the web and assists business owners with stunning content creation. Visit her Ghostwriting website to find out how she can add passion and spark to your content. Your content. Our passion!