Just a quick note that Sue has added a new service: a Media Room Page for your website. Check it out.
Getting good testimonials from clients allows you to use those to promote your services to prospects. Here are 6 questions to ask to get good testimonials from your happy clients.
- What was the obstacle that would have prevented you from using our services?
- What did you find as a result of using our services?
- What specifically did you like most about our services?
- What would be 3 other benefits of using our services?
- Would you recommend our services? If so, why?
- Is there anything you’d like to add?
Here are some testimonials we’ve received. We’d love to read some of yours!
At our monthly NCAE meeting Monday night, our guest speaker was Anne Sandler of PIZZAZZ Communications. She spoke to us about how we could each develop our USP – Unique Selling Proposition. Anne explains that your USP is your ultimate benefit statement. It should be one line and stated in about 7 seconds.
To develop your USP, write down who your customers are and what their needs are. Then write down your services and what you do to fulfill your client’s needs. Then what’s in it for your client? How do your services benefit them? Then you can take that to write down your Unique Selling Proposition.
Here at Chief Virtual Officer, our USP is: “I help my clients go from employee to entrepreneur.”
Tomorrow is the day! We’re launching our monthly group coaching calls.
Join us for April’s Group Coaching conference call on Tuesday, April 20, 2010 at 11:00 am PST. We have arranged our schedule for a 60-minute call. If we need to stay on the call for 90-minutes, we’ve left our schedule open to accommodate that so you get all your questions answered.
All who register will receive by email after the call:
- John Jantsch’s 17-page report 7 Steps to Small Business Marketing Success
- Bonus Tips: Grow Your Business as a Chief Virtual Officer, a 10-page report
Win a copy of the book, Duct Tape Marketing by John Jantsch! Each attendee during the live call will be entered into a drawing and the winner will be announced at the end of the call.
On this call you will learn:
- Basic concepts of permission marketing
- Dos and Don’ts of marketing your virtual assistant services
- The importance of marketing by networking
- and more…
Register for the call. Only $20!
Everyone wants more business. We want more prospects to become clients and buy from us. We attend networking events hoping to find good leads. As we meet new people, we tend to come right out and ask, ‘do you want to buy from me?’ Do you like it when someone approaches you at a networking meeting and tells you all about how they can help you but never asks you about your business? Of course not! This is a great way to turn off prospects.
Instead of approaching people at networking events with the idea of pushing your business, attend with the thought of getting to know other people and their business. You start to develop relationships that build to a point where you can know what the other person actually needs and if they need your services.
We’ll talk about this in greater detail in our group coaching calls in May. Learn more at the Chief Virtual Officer website.