Facebook Video That Engages and Converts

Social Insider conducted a study of over 9 million Facebook videos. You might like to read the full report, but here is a brief summary of the results, all of which I find surprising:

  • Video use on Facebook is increasing steadily
  • Vertical videos engage more than landscape/horizontal
  • The optimal length is 2-5 minutes
  • 3 times as many people watch live video as pre-recorded, but only 11% of businesses on Facebook do live video
  • Descriptions over 300 words work better than shorter descriptions, and questions seem to have no effect on engagement.