Meet Kristie Purner, Copywriter

This entry is part 5 of 5 in the series Book Industry Experts

Kristie Purner and I connected on LinkedIn several years ago. I’m pleased she agreed to provide an interview for this series.Kristie Purner headshot

• Tell us a little bit about your business.

I am a marketing strategist and copywriter for influencers, change-catalysts, culture-shifters, and lightworkers.  I help businesses to ignite their impact so they can share their messages on a global scale.

• How would you describe your ideal client?

My ideal clients are heart-centered business owners such as coaches, healers, authors, speakers, and entrepreneurs.

• How did things change for you in 2020 and how did you manage to weather through the year during the pandemic?

Since most of my clients run online businesses, I really didn’t have to shift my business or marketing to reach them.

I was fortunate to attract some transformational leaders ready to launch new books and coaching programs.  It felts amazing to shine the light on such luminary leaders.

• What is your favorite tip for using social media?

Give first always.  When you share real value and your heart it always comes back to you.  Also, expand your outreach.  Join new groups where your ideal client hangs out.

• What are your goals for 2021?

Provide visionary leaders a high-profile platform to share their wisdom, enhance their brand, and attract their ideal audience.

Share books and programs dedicated to spreading messages of hope, love, inspiration, and positivity.

Deliver the best empowering content and resources to support individuals around the world in living deeper, more authentic, and inspired lives.

• Where can authors find you?

Right now I have a thriving practice working by referral only.  So I don’t have a website, but you can connect with me on the social media links below.

www.linkedin.com/in/kristiepurner

https://www.facebook.com/kristie.purner/

• Is there anything else you’d like to share?

Kristie Purner is a top marketing strategist and copywriter with a long track record of helping coaches, authors, speakers, and entrepreneurs to launch, grow, and scale their businesses.  She is a bestseller author.  Her two books, “Ignite your Impact” and “I Love My Life: A  Mom’s Guide to Working from Home”.  She has appeared on television and radio worldwide.  Her business advice has been featured on CNN, NBC, ABC, Fox News, NPR Marketplace, Business Week, and others.

Meet Becca Braun, Ghostwriter for Business Professionals

This entry is part 7 of 5 in the series Book Industry Experts

I’ve been managing social media for Becca’s company, Braun Ink, for over a year. Becca is easy to work with and has a growing collection of great tools for business learners.Becca Braun headshot

Tell us a little bit about your business.

The Braun Collection is a small, growing suite of True Business Adventure Tales, comic books, and conversation cards that intimately acquaint business enthusiasts with leaders across industries and geographies. Our action-packed tales and visual stories go deep fast to uncover the lives, backgrounds, obstacles, opportunities, and best and worst ideas of the decision-makers who have changed business.

For coaches and educators, our products include teaching tools such as teaching notes, presentations, short videos, and LIVE VIDEO VISITS with authors and subjects of the books and comic books. Readers of our books and comic books learn to synthesize and summarize key patterns of business executives, develop and support arguments on a variety of business topics, and show curiosity about the decisions made and not made by CEOs. In short, Braun Collection books, comic books, and conversation cards show decision-making as it is applied in practice by an executive across an organization throughout a career.

How would you describe your ideal client?

My ideal customer is a business enthusiast, business student, or business professional. Anyone who loves business adventures, reading books by and about CEOs, business comic books, case studies, conversation cards, and learning about the lives and decisions of executives and CEOs. People who really appreciate great writing and art. Our BizBio conversation cards are poetry and art combined.

How did things change for you in 2020 and how did you manage to weather through the year during the pandemic?

Not much changed in 2020. I did some video scripts instead of speeches. But my business model could adapt to an online world pretty easily. The main thing was the need to step back from business a fair amount, more than I anticipated, in order to help take care of my family. I have four teenagers and a few of them were struggling significantly with online school and the disruption to their worlds and schedules and social lives.

What is your favorite tip for using social media?

In my opinion, people shouldn’t post on social media just to post on social media. But, I think I am absolutely guilty, still, of doing that somewhat, so it’s a tip I probably should still listen to a bit more myself.

What are your goals for 2021?

I’m planning to do more honoring of my customers and clients in 2021 as I think that’s the best way to use social media. I’d also say high engagement with your audience is important, but again I don’t follow that advice very well, so . . . that’s something I should do more of in 2021.

Where can authors find you?

Braun Collection products for business enthusiasts can be found on Amazon. Business professors, students, and business professionals usually buy our products at www.braunink.com/brauncollection/ . I also offer extensive custom ghostwriting services for CEOs and others, which if people want they can also get at www.braunink.com.

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Bio

Becca is an innovator who combines business background with sharp analysis and driving creativity to achieve change and results for executives, entrepreneurs, and organizations. Becca has co-founded and led entrepreneurial companies, invested extensively in early stage technology companies, and worked at private equity funds. Early in her career, she worked as a management consultant and provided m&a advisory and shareholder value analysis services.

Becca is currently building the Braun Collection, a suite of True Business Adventure Tales, comic book case studies, and BizBio CEO conversation cards for a business enthusiast, business professional, and business student audience. As an avid writer who likes to support other entrepreneurs and executives, Becca has ghostwritten numerous executive memoirs and biographies, and storyboards; she has also ghostwritten hundreds of executive speeches. Further, she has been a blogger, served as a guest columnist for a leading newspaper, been a beat reporter for a daily newspaper, written award-winning academic works, served as writer and editor-in-chief of a travel guide, and published short fiction.

Meet Laurie Buchanan, Author of the Sean McPherson series

This entry is part 6 of 4 in the series Meet the Author

This is the first in my 2021 series of author interviews. Laurie and I have been connected on social media for some time. She’s a great example of what an author can do on social media!Laurie Buchanan

Tell us a little bit about your books.

My project manager at my publishing house describes the Sean McPherson series like this:
Imagine—Chief Inspector Gamache meets The Last Mrs. Parrish.
Kirkus Reviews said: “Buchanan’s narrative is well-paced, flying right along. . . . the author has delivered an exciting beginning to an intriguing series.”

Why did you write your books?

My first two books (Note to Self: A Seven-Step Path to Gratitude and Growth, and The Business of Being: Soul Purpose In and Out of the Workplace) are nonfiction and a direct result of two decades in private practice as a holistic health practitioner and transformational life coach.
My next book—Indelible: A Sean McPherson Novel, Book One—is a work of fiction in the suspense/thriller genre. It’s the first book in a series that takes place in the Pacific Northwest. It hits the shelves on April 6, 2021. Book two in the series, Iconoclast, is slated for publication in spring 2022.
The Sean McPherson series came about because I heard another speaker at a writing conference tell the audience that once you publish a book in a certain genre, you’re locked in. That’s simply not true!

How did you publish your book? Traditional publisher, hybrid publisher, self-published?

My first two books are published by a hybrid publisher, She Writes Press. The Sean McPherson novels are published by SparkPress, an imprint of She Writes Press.

How did things change for you as an author in 2020 and how did you manage to weather through the year during the pandemic?

Before 2020, I traveled regularly to speak and teach at writing conferences. When the pandemic struck, travel came to a screeching halt, and Zoom (a web conferencing platform) has become part of my regular routine.

What is your favorite book marketing tip?

Because I love photography, my social media platform of choice is Instagram. It’s linked to my Facebook author page. Combined, they make a dynamic duo for sharing news about my books.

What are your goals for 2021?

My primary goal for 2021 is to get Iconoclast (book two in the Sean McPherson series) into my copy editor’s hands and then to my publisher. Once that’s done, I’ll dive headfirst into book three in the series.

Where can readers find your book?Indelible

My books are available wherever books are sold. Here is ONE convenient link that will take you to purchase links for Amazon, Barnes & Nobel, IndieBound, BookShop, Rediscovered Books, Books-A-Million, Google Play, Apple Books, and BookBub: https://www.lauriebuchanan.com/indelible

Is there anything else you’d like to share?

You are cordially invited to my website, lauriebuchanan.com. If you’d like to stay in the loop regarding book launches, please subscribe to my quarterly newsletter.
I can also be found on:

Bio

Author of the Sean McPherson Novels (#seanmcphersonnovels). Imagine—Chief Inspector Gamache meets The Last Mrs. Parrish. Red licorice aficionado. Traveler. Photographer because sometimes, the best word choice is a picture.

Outsourcing Your Book Marketing

Outsourcing your book marketing tasks can help you from feeling overwhelmed. Here are a few tasks you can outsource.image for outsourcing book marketing post

Newsletter

Hopefully you’ve already set up a way to capture emails on your website and have a list of people waiting to hear about your book launch. A virtual assistant can put together an email template, add your content, and make sure it gets sent out.

Social Media Content & Activity

Hire a social media professional to design images branded to match your book cover image. The professional can also make sure your social media presence is active on a regular basis. The professional can do this by retweeting and sharing content, scheduling posts, and following appropriate accounts. Be sure you take an active part also in social media, even if it’s just 10 minutes a day.

Website & Blog Posts

Hire a professional to create or polish up your website. A virtual assistant can use book excerpts to create and schedule blog posts for you.

Visual Assets

You want to be sure to have a stock of visual assets to include book cover images, your headshot, an inventory of visual images for social media and any ads you plan to run. Visual assets may include video for a book trailer and book promotion and a virtual assistant to edit and post them to YouTube.

Publicity

You will want to reach out to influencers, media, book reviewers, podcasters, and others about your book. These efforts can be managed by a publicist or marketing agency.

If you need any recommendations on who to outsource book marketing tasks to, I would be happy to see how I can help you or refer you to the right person.

Authors and Book Publishing Industry Experts: Two New Interview Series in 2021

2021 Interview SeriesAuthors and book publishing industry experts, as well as everyone else, would no doubt agree that 2020 has been a challenging year. Yet, as one of my colleagues noted, since everyone has suffered in some way during the pandemic. It’s put things in perspective for us, helping us focus more on helping others.

In 2021 I want to focus on helping you, my readers and clients. One way I’m doing that is by introducing two new concurrent interview series in 2021. In 2020 I interviewed business podcasters so you could see if their podcast might be a good fit for you to be a guest on. You can read those interviews here. In 2021 the two interview series will be one with nonfiction authors and another with book publishing industry experts.

The Two New Interview Series

One series will start with authors I have worked with at some point over the past 15 years. In addition to providing exposure for those authors and their books, those authors will share how they weathered through 2020 during the pandemic and their favorite book marketing tip.

The other series is with experts in the book publishing industry will include editors, ghostwriters, publishing consultants, book coaches, and authors assistants. You will learn more about them and their business and find out if they are a good fit for you if you’re in need of their type of expertise. They will also share their favorite tip for using social media.

It is my hope that by highlighting the work of these authors and experts they might gain new readers and clients. And you will benefit by learning tips they share on book marketing, social media, and weathering through a pandemic.

Here are some of the people whose interviews you’ll be reading: Chrissy Das, Cristen Iris, Faith Wilcox, Jeanne Rodriguez, Anne Janzer, Laurie Buchanan.

If you know of anyone in the book publishing industry who would be a good fit for this series or a nonfiction author who launched a new book during 2020 amid the pandemic, please have them contact me.

Watch for our first 2021 interview here on the blog on January 5, 2021.