Using social media for your book or business helps you boost website traffic, reach a wider audience, and provides an opportunity for potential readers to learn about you and your book.
Some statistics from Hubspot’s 2020 marketing report.
Facebook: As of Q1 2020, there are 2.6 billion monthly active Facebook users. (Statista, 2020)
LinkedIn: LinkedIn is the second-most popular social media platform used by B2B marketers, ranking only behind Facebook. (Statista, 2019)
Instagram: Instagram is the social channel with the second-highest ROI among marketers. (HubSpot, 2020)
Twitter: The largest U.S. Twitter audience by age group, as of September 2018, is tied between 25-34 and 55-64 year-olds. (Statista, 2019)
Pinterest: During a survey, 25% of responding social media marketers at B2B companies stated they used Pinterest to market their businesses. (Statista, 2019)
Actively using social media helps you build relationships with your readers. So, instead of viewing it primarily as a way to pitch your book, think of it as a way to connect with people. Answer questions, inform your audience with relevant content, engage authentically. You will even start building connections with influencers who may even become your promoters.
Take the time to develop your brand so all your social media platforms have a consistent look and feel. Start with just one platform and focus on developing a strategy for that platform where you not only build a following, you really connect and engage with your followers.
Now is the perfect opportunity to spend the time and effort to build a robust and attractive foundation for your author platform.
Your author platform is your online presence where you can attract a loyal following of people who want to buy your book, hire you as a consultant, and book you as a speaker.
Can you relate to any of the following scenarios?
In the excitement of publishing your book, you didn’t have time to create a website, update your social media headers, establish a newsletter list. The book is published but you don’t have a platform to showcase your expertise and attract readers.
You just released your second (or third) nonfiction book and need to update your Amazon Author page and social media headers but don’t have time.
Everyone is saying you should post articles on LinkedIn and Medium.com and you need help posting your articles on these sites.
Does your author platform include the following?
Website (including a media page) and blog
Newsletter using an email tool like MailChimp
Guest posts on other blogs
Articles (posted to your blog, LinkedIn, and online sites like Medium and Thrive Global)
Amazon Author page
Social media (LinkedIn, Facebook, Twitter, Instagram)
At Ausoma, we know that your author platform is the foundation of your book marketing. That’s why we work with you to create a package of services specific to your needs and within your budget. Whether you need a new website, a Media Page added to your website, a newsletter, articles, an updated Amazon Author page, or any social media marketing, we can help!
Our complimentary 15-minute social media consultation is the best place to start. We’re happy to put you in touch with our happy clients!
I first connected with Toni Lontis when booking radio shows for my client, Deborah Olson. It was such a pleasure getting to know Toni and working with her. We even spoke via Skype at a later date. That was especially fun since she’s in Australia. Here’s her interview.
Tell us about your podcast
Radio Toni is more than a podcast. It starts its life as a live radio show with real time guest and listener interaction. Once the live show is finished it is converted to a podcast and distributed everywhere you get your podcasts from. Radio Toni gives people a voice to be heard and a platform to send their message out to the world. I interview new guests each week and talk to many authors about their books. I have a particular focus on trauma and trauma recovery.
Why did you start this podcast?
Radio Toni started in March 2019 and there’s an interesting story to its inception. In January of 2019 I published my first book – Resilience, memoir of a broken little girl discovering a woman of strength and beauty. I then embarked on the process of production of the audiobook version. The production company I used convinced me that I should narrate my story myself, rather than using a voice over professional. Eventually I agreed to do this. At the end of this long endeavor, Simone, a radio veteran and the owner of Brisbane Audiobook production, asked if I had ever thought about radio or podcasting as she thought I had a wonderful voice for radio. I shrugged off the suggestion as something I had not ever been interested in.
As I embarked on marketing for my book, I started to build my social media accounts in earnest. As this happened, I connected with a US media company owner and I started to ask about podcasting. This led to a longer discussion and finally a Skype call from the US. I thought Dean, the owner, wanted an interview, but then he asked if I wanted a radio show of my own and asked if I would consider it. The rest, as they say, is history. After a very nervous start and knowing nothing about radio whatsoever, I learnt quickly and discovered a total love of radio. Now I get to talk and interview people from all over the world, it’s the best fun, very entertaining and aligns totally with the 4 pillars of my business – inspire, empower, educate and help.
How long have you been podcasting?
Since March 2019.
What do you look for in a guest?
I look for people with a story to tell, who are willing to tell this story to the world and who are open to following the guidelines I set out – filling in the guest paperwork, responding to emails and confirming dates when they are offered.
How can listeners find you?
Listen in Live each week to Radio Toni on w4wn.com Thursday 7pm ET US and then the podcast is simply Radio Toni everywhere you get your podcast.
And here’s what Toni has to say about working with me to book guests on her show.
“Working with Sue has been an absolute pleasure! The quality of guests she has been able to supply for my Radio show has been perfectly aligned to my program and I have become friends and stayed connected with all of them. The combined efforts of Sue’s promotional strategies, my show reach and coverage has shown wonderful results for those guests chosen to be interviewed live on the show. If you want to get impressive promotion for you and your book, join Sue and the team and get your name and book out there, you will be glad you did”.
Tomorrow, June 18, 2018, my client, George Troy releases his book – The Five Laws of Retail: How the Most Successful Businesses Have Mastered Them and How You Should Too.
George and I have been working together for a couple of years building his social media presence. When we first started on this journey his book was just a manuscript and he was looking for a publisher. He signed an agent last year and then found a publisher, Post Hill Press.
I’ve learned a lot from George and it’s helped my business. The First Law of Retail is People First. That applies to all of us in business. The principles in that law as outlined in his book apply even to social media. He discusses creating a positive community and culture and being authentic. When we are authentic and positive on social media, we find more people follow and engage with us.
It was George who wanted to set monthly goals to reach and a quarterly report. Since then I’ve set specific monthly goals for all my clients. In addition to the monthly report each client gets, they also get an annual report showing increases over the past year.
I’m happy to have been able to help George on this journey and wish him much success with his book launch!
Learn more about George at his website and check out his book on Amazon.
I’ve already pre-ordered my copy and look forward to getting it soon!