Meet Kim O’Hara, Book Coach

This entry is part 5 of 9 in the series Book Industry Experts

Book Coach Kim O’Hara and I connected on LinkedIn a few years back. I’ve enjoyed getting to know her and can highly recommend her services.headshot of Kim O'Hara Book Coach

  • Tell us a little bit about your business.

I am a Book Coach to Best Sellers®. I stand by that title with my company A Story Inside because I have seen eight authors alone this past year get to that status with fantastic books I have helped them germinate from a dream to distribution.

  • How would you describe your ideal client?

My ideal client is a go getter, ambitious, a thought leader and willing to invest in the best coaching for a book that can stand out among all the rest. They are seekers of higher education whether it be in the Navy, Masters programs, coaching programs or in their profession.

  • How did things change for you in 2020 and how did you manage to weather through the year during the pandemic?

In 2020, I finally leaned in to what people have been telling me to do for years and started a podcast You Should Write A Book About That, which is exactly what my clients have said to them so many times before they finally surrender to the process and write the darn book!  We are on all podcast platforms and very quickly passed the 15,000 subscribers mark in Covid.  On the show are all kinds of folks with stories to tell, who may or may not write a book, but they get their moment in the sun.

  • What is your favorite tip for using social media?

On social media I would not direct sell to people just because they are now in your network.  I always wince when someone friends me, I accept and six seconds later I am receiving some blanket pitch for their program or event. Get to know me first. Ask me about my day, or my business, or even make small talk.  People use social media as a knee jerk and it should be a longer game.

  • What are your goals for 2021?

My goals for 2021 is to increase the amount of white glove clients I sell and have more access to my teachings and coaching with entry level offerings like Own Your Authorship which launched for 8 weeks on December 28th.  Mindset work for people who are almost ready to make the leap into private book coaching but feel blocked.

  • Where can authors find you?

Authors can find me everywhere!  I am on LinkedIn and very accessible. I am also at my web site at astoryinside.com where an email is posted. If you sign up for my newsletter (which gives you a series of free teachings) you can know everything I am up to.  Also, if someone has a great story, I would love to consider them for the podcast. It is funny how transparent I am and people still hold back to reach out.

https://www.facebook.com/Astoryinside

https://twitter.com/Astoryinside

https://www.instagram.com/astoryinside/

https://www.linkedin.com/in/astoryinside/

Podcast: https://podcasts.apple.com/us/podcast/you-should-write-a-book-about-that/id1504568100?i=1000497952835

  • Is there anything else you’d like to share?

I hope that everyone who is torn about becoming an author change agent reaches out so we can talk about how they can fully step into their greatness!

Bio

Book Coach to Best Sellers® Kim O’Hara knows how to get to the root of the story.  She guides her clients from the dream of writing a best-selling book through the creation to publishing and marketing.  Her authors have been on the Wall Street Journal top ten business books lists, USA Today top 150 and numerous Amazon #1 best seller lists as well as #1 in all of non-fiction. She has been a storyteller for over thirty years with a previous career as a movie producer and screenwriter.  She also has a successful podcast You Should Write A Book About That®  where she interviews fascinating people with a story to tell.  Her own memoir Kicking Abuse in the Ass, faces the effects of sexual abuse denial and recovery. She can be found at astoryinside.com.

Meet Faith Wilcox, author of Hope is a Bright Star

This entry is part 4 of 9 in the series Meet the Author

Faith Wilcox was referred to me by her editor Candace Johnson. I’ve enjoyed so much working with Faith on her social media marketing and now on her book publicity. We’re in the midst of a six-month long publicity campaign for her new book which will be released in June. Let’s have Faith tell us more.Faith Wilcox author headshot

Why Do I Write?

Throughout the past two decades, writing has saved me. I began writing when sitting by my thirteen-year-old daughter Elizabeth’s bedside while she was receiving treatments for a rare pediatric bone cancer. I was overwhelmed, devastated, and in a state of shock during the first months after her diagnosis. I started to write as a way to release the thoughts that I kept buried inside, process what my daughter and I were experiencing, and express both my fears and hopes.

Why Did I Write Books?

And after my daughter’s death, I wrote while in a maelstrom of grief. Writing created a passageway through my grief, and years later, as I was healing, I wrote about moments and ways that I found comfort and peace. Poetry emerged from my writing, and in time I wrote and self-published a book of poetry, Facing Into The Wind: A Mother’s Healing After the Death of Her Child, which is intended as a companion to those on the journey of grieving and healing.

Years later, I reread my earlier writings and from them wrote a memoir of my sorrows and joys, my despair and hope, my grieving and healing. My most recent book, Hope Is a Bright Star: A Mother’s Memoir of Love, Loss, and Learning to Live Again, will be published by She Writes Press, an independent hybrid publisher, in June 2021. At turns both heartbreaking and heartwarming, Hope Is a Bright Star reveals how abiding love can heal a family.

Finding a Publisher

Finding a publisher was quite an expedition into a field with which I was unfamiliar. The publishing world had changed considerably since I first self-published my book of poetry. I dove in and learned from influencers about the publishing world and researched the benefits and drawbacks of self-publishing, hybrid publishing, and traditional publishing. I asked for advice from people who had recently published a book, and I listened to both cautionary tales and stories of success. I wrote to traditional publishers that required an agent and those that didn’t. I submitted my book proposal to publishers, agents, and one hybrid publisher. I was thrilled when She Writes Press, recently recognized as the number one indie hybrid publisher, accepted my manuscript for publishing.

Working During the Pandemic

The disruption of normal life and work during the pandemic has been limiting, but I discovered an ironic silver lining. A quieter life has meant that I’ve had more time to work on my book production with She Writes Press, expand my social media presence, and make plans for book publicity. I’ve learned a tremendous amount about the multitude of steps during the book publishing process as I’ve worked hand-in-hand with my publisher. And, having a quieter life has allowed me to meet every deadline in the process!

I’ve also dedicated time to growing my author platform, which includes writing frequent blogs about how, when one is undergoing stressful medical events, a daily practice of writing can improve physical and psychological outcomes. I frequently cite evidence-based research that confirms these findings. I’ve reached out to and connected with influencers who attest to the benefits of writing and have written numerous guest blogs for and been interviewed for several podcasts by these influencers. My followers on Facebook, Instagram, and Twitter, and my connections on LinkedIn have increased significantly.

Increasing your author platform also includes creating book marketing strategy and executing it. As Hope Is a Bright Star will be published in June, I am setting the stage for my book publicity with Sue Canfield of Ausoma. In addition to promoting my memoir on social media platforms, Sue and I will submit my book’s Advanced Reader Copy (ARC) to reviewers searching for endorsements, to award contests, and to influencers. Sue will prepare press releases for local media, national magazines, my college alumni magazine, and more. Together we’ll arrange for in-person and Zoom interviews promoting Hope Is a Bright Star and for events at bookstores.

My Favorite Book Marketing Tip—How to Get Endorsements

To begin, create a list, including contact information, of all of the people who are in your immediate sphere of influence. Include your friends, family, coworkers, neighbors, college alumni connections, book club members, trade association connections, and more. Reach out to these connections, explain that you are writing a book or have written a book, and ask if they have any connections with authors or influencers in the genre of your book. You may be surprised by the number of contacts they will generate! Simultaneously, broaden your reach to include your social media friends and followers. The goals are two-fold. You want the influencers to get to know you, and you want to contribute something of value to them.

Reach out to your “old” and new connections. Ask them to read your manuscript or ARC. Ask for endorsements. Plan months ahead of your publishing deadlines. Give everyone plenty of time to read your manuscript and to respond.

Goals for 2021

As I mentioned above, my plans for 2021 include writing on my social media platforms, expanding my sphere of influence, and promoting Hope Is a Bright Star. And, of course, visiting with family and friends after the pandemic is behind us!Hope Is a Bright Star banner

Finding My Books

You can find Hope Is a Bright Star: A Mother’s Memoir of Love, Loss, and Learning to Live Again on my website , on Amazon, on INDIEBOUND, or on Apple Books. Facing Into The Wind: A Mother’s Healing After the Death of Her Child is available on Amazon.

Author Bio

Faith Fuller Wilcox believes that self-expression through writing leads to healing. Her writing is reflective of a growing body of medical research about “narrative identity,” which highlights that how we make sense of what happens to us and the value we give to experiences beyond our control directly impact our physical and psychological outcomes. Faith learned these truths firsthand when her thirteen-year-old daughter, Elizabeth, was diagnosed with a rare bone cancer that took her life. Faith’s journey from grief and despair to moments of comfort and peace taught her life-affirming lessons, which she shares today through her writing.

To learn more go to www.faithwilcoxnarratives.com.

Meet Kristie Purner, Copywriter

This entry is part 6 of 9 in the series Book Industry Experts

Kristie Purner and I connected on LinkedIn several years ago. I’m pleased she agreed to provide an interview for this series.Kristie Purner headshot

• Tell us a little bit about your business.

I am a marketing strategist and copywriter for influencers, change-catalysts, culture-shifters, and lightworkers.  I help businesses to ignite their impact so they can share their messages on a global scale.

• How would you describe your ideal client?

My ideal clients are heart-centered business owners such as coaches, healers, authors, speakers, and entrepreneurs.

• How did things change for you in 2020 and how did you manage to weather through the year during the pandemic?

Since most of my clients run online businesses, I really didn’t have to shift my business or marketing to reach them.

I was fortunate to attract some transformational leaders ready to launch new books and coaching programs.  It felts amazing to shine the light on such luminary leaders.

• What is your favorite tip for using social media?

Give first always.  When you share real value and your heart it always comes back to you.  Also, expand your outreach.  Join new groups where your ideal client hangs out.

• What are your goals for 2021?

Provide visionary leaders a high-profile platform to share their wisdom, enhance their brand, and attract their ideal audience.

Share books and programs dedicated to spreading messages of hope, love, inspiration, and positivity.

Deliver the best empowering content and resources to support individuals around the world in living deeper, more authentic, and inspired lives.

• Where can authors find you?

Right now I have a thriving practice working by referral only.  So I don’t have a website, but you can connect with me on the social media links below.

www.linkedin.com/in/kristiepurner

https://www.facebook.com/kristie.purner/

• Is there anything else you’d like to share?

Kristie Purner is a top marketing strategist and copywriter with a long track record of helping coaches, authors, speakers, and entrepreneurs to launch, grow, and scale their businesses.  She is a bestseller author.  Her two books, “Ignite your Impact” and “I Love My Life: A  Mom’s Guide to Working from Home”.  She has appeared on television and radio worldwide.  Her business advice has been featured on CNN, NBC, ABC, Fox News, NPR Marketplace, Business Week, and others.

Meet Becca Braun, Ghostwriter for Business Professionals

This entry is part 8 of 9 in the series Book Industry Experts

I’ve been managing social media for Becca’s company, Braun Ink, for over a year. Becca is easy to work with and has a growing collection of great tools for business learners.Becca Braun headshot

Tell us a little bit about your business.

The Braun Collection is a small, growing suite of True Business Adventure Tales, comic books, and conversation cards that intimately acquaint business enthusiasts with leaders across industries and geographies. Our action-packed tales and visual stories go deep fast to uncover the lives, backgrounds, obstacles, opportunities, and best and worst ideas of the decision-makers who have changed business.

For coaches and educators, our products include teaching tools such as teaching notes, presentations, short videos, and LIVE VIDEO VISITS with authors and subjects of the books and comic books. Readers of our books and comic books learn to synthesize and summarize key patterns of business executives, develop and support arguments on a variety of business topics, and show curiosity about the decisions made and not made by CEOs. In short, Braun Collection books, comic books, and conversation cards show decision-making as it is applied in practice by an executive across an organization throughout a career.

How would you describe your ideal client?

My ideal customer is a business enthusiast, business student, or business professional. Anyone who loves business adventures, reading books by and about CEOs, business comic books, case studies, conversation cards, and learning about the lives and decisions of executives and CEOs. People who really appreciate great writing and art. Our BizBio conversation cards are poetry and art combined.

How did things change for you in 2020 and how did you manage to weather through the year during the pandemic?

Not much changed in 2020. I did some video scripts instead of speeches. But my business model could adapt to an online world pretty easily. The main thing was the need to step back from business a fair amount, more than I anticipated, in order to help take care of my family. I have four teenagers and a few of them were struggling significantly with online school and the disruption to their worlds and schedules and social lives.

What is your favorite tip for using social media?

In my opinion, people shouldn’t post on social media just to post on social media. But, I think I am absolutely guilty, still, of doing that somewhat, so it’s a tip I probably should still listen to a bit more myself.

What are your goals for 2021?

I’m planning to do more honoring of my customers and clients in 2021 as I think that’s the best way to use social media. I’d also say high engagement with your audience is important, but again I don’t follow that advice very well, so . . . that’s something I should do more of in 2021.

Where can authors find you?

Braun Collection products for business enthusiasts can be found on Amazon. Business professors, students, and business professionals usually buy our products at www.braunink.com/brauncollection/ . I also offer extensive custom ghostwriting services for CEOs and others, which if people want they can also get at www.braunink.com.

Twitter

Facebook

Instagram

Bio

Becca is an innovator who combines business background with sharp analysis and driving creativity to achieve change and results for executives, entrepreneurs, and organizations. Becca has co-founded and led entrepreneurial companies, invested extensively in early stage technology companies, and worked at private equity funds. Early in her career, she worked as a management consultant and provided m&a advisory and shareholder value analysis services.

Becca is currently building the Braun Collection, a suite of True Business Adventure Tales, comic book case studies, and BizBio CEO conversation cards for a business enthusiast, business professional, and business student audience. As an avid writer who likes to support other entrepreneurs and executives, Becca has ghostwritten numerous executive memoirs and biographies, and storyboards; she has also ghostwritten hundreds of executive speeches. Further, she has been a blogger, served as a guest columnist for a leading newspaper, been a beat reporter for a daily newspaper, written award-winning academic works, served as writer and editor-in-chief of a travel guide, and published short fiction.

Meet Laurie Buchanan, Author of the Sean McPherson series

This entry is part 8 of 9 in the series Meet the Author

This is the first in my 2021 series of author interviews. Laurie and I have been connected on social media for some time. She’s a great example of what an author can do on social media!Laurie Buchanan

Tell us a little bit about your books.

My project manager at my publishing house describes the Sean McPherson series like this:
Imagine—Chief Inspector Gamache meets The Last Mrs. Parrish.
Kirkus Reviews said: “Buchanan’s narrative is well-paced, flying right along. . . . the author has delivered an exciting beginning to an intriguing series.”

Why did you write your books?

My first two books (Note to Self: A Seven-Step Path to Gratitude and Growth, and The Business of Being: Soul Purpose In and Out of the Workplace) are nonfiction and a direct result of two decades in private practice as a holistic health practitioner and transformational life coach.
My next book—Indelible: A Sean McPherson Novel, Book One—is a work of fiction in the suspense/thriller genre. It’s the first book in a series that takes place in the Pacific Northwest. It hits the shelves on April 6, 2021. Book two in the series, Iconoclast, is slated for publication in spring 2022.
The Sean McPherson series came about because I heard another speaker at a writing conference tell the audience that once you publish a book in a certain genre, you’re locked in. That’s simply not true!

How did you publish your book? Traditional publisher, hybrid publisher, self-published?

My first two books are published by a hybrid publisher, She Writes Press. The Sean McPherson novels are published by SparkPress, an imprint of She Writes Press.

How did things change for you as an author in 2020 and how did you manage to weather through the year during the pandemic?

Before 2020, I traveled regularly to speak and teach at writing conferences. When the pandemic struck, travel came to a screeching halt, and Zoom (a web conferencing platform) has become part of my regular routine.

What is your favorite book marketing tip?

Because I love photography, my social media platform of choice is Instagram. It’s linked to my Facebook author page. Combined, they make a dynamic duo for sharing news about my books.

What are your goals for 2021?

My primary goal for 2021 is to get Iconoclast (book two in the Sean McPherson series) into my copy editor’s hands and then to my publisher. Once that’s done, I’ll dive headfirst into book three in the series.

Where can readers find your book?Indelible

My books are available wherever books are sold. Here is ONE convenient link that will take you to purchase links for Amazon, Barnes & Nobel, IndieBound, BookShop, Rediscovered Books, Books-A-Million, Google Play, Apple Books, and BookBub: https://www.lauriebuchanan.com/indelible

Is there anything else you’d like to share?

You are cordially invited to my website, lauriebuchanan.com. If you’d like to stay in the loop regarding book launches, please subscribe to my quarterly newsletter.
I can also be found on:

Bio

Author of the Sean McPherson Novels (#seanmcphersonnovels). Imagine—Chief Inspector Gamache meets The Last Mrs. Parrish. Red licorice aficionado. Traveler. Photographer because sometimes, the best word choice is a picture.