iDigress Podcast with Host Troy Sandidge

This entry is part of 13 in the series Podcaster Interviews

1. Tell us about your podcastTroy Sandidge photo

iDigress Podcast is a fast-paced, energetic, value-packed podcast covering Marketing, Business, Strategy, and Social Media infused with culture. The podcast is very digestible, with all episodes under 20 minutes with key takeaways. This would be a beneficial podcast for SMBs (Small-Medium Businesses), Entrepreneurs, Start-ups, Sidehustlers, and even National Brands. I provide successful digital marketing tips, strategies, systems, solutions, and frameworks during each episode. A new episode is released every Wednesday.

2. Why did you start this podcast?

I didn’t see too many podcasts in my field that articulated things and connected culture from a BIPOC perspective. Not only that, I wanted to provide an audio experience that is different from the norm. I wanted the podcast to educate, engage, entertain as well as spark curiosity and provide insight that could be utilized immediately.

3. How long have you been podcasting?

I’ve been appearing as a guest (and even sometimes co-hosts) for the past 4 years on podcasts on Marketing, Social Media, Faith, Motivation, Business, Technology, etc. With everything going on in 2020, I thought it was time I created my own to connect and grow with my community in new ways.

4. What do you look for in a guest?

A guest would be one who can provide unique experiences no matter what industry they are in or phase of their career, as long as their story and insight can connect back to either Marketing, Business, Social Media, Strategy, or Culture. You’ll notice I currently don’t have guests on the show, as the podcast isn’t an interview-themed style show. But there is a list where guests can be added and will be part of the show at pivotal podcast episode milestones.

5. How can listeners find you?

Podcast – search “iDigress” (all one word) on your favorite place you like to listen to podcasts
Troy’s Social – social media is @FindTroy on all social platforms

6. Is there anything else you’d like to share?  

I’d like to leave my Marketing Philosophy for thought:
“Imagination is the Engine.
Content is the Fuel.
Social Media is the Roadmap.
Marketing is the Roadmap.
Sales is the Destination.
Culture is the GPS.”

Troy Sandidge Bio:

Troy Sandidge is a renowned marketing strategist who empowers brands to increase social engagement, elevate brand authority, and maximize revenue through his D.A.R.T. Marketing Methodology™ and C.L.O.V.E.R. Business Framework.™

As a former Vice President of a Chicago create agency and currently the Chief Strategy Officer of a national brand agency, Troy has over 10 years of experience navigating brands through the “digital universe.” He is also an international speaker known for his dynamic energy and frequent use of acronyms. 

Brands partner with Troy to build personalized solutions to their marketing problems and dilemmas. He leverages the power of social media, relationship marketing, community building  to achieve the results brands want. Troy is a Leading Source of Successful Social Media Marketing Solutions by the New York Weekly and a Los Angeles Wire’s 30 Under 30.

The marketing strategies, systems, and solutions Troy develops for SMBs to Fortune 500 companies have cumulatively generated millions in revenue and counting.

Marketing on Social Media . . . by Not Marketing

Guest post by Jenn Gott, indie authorwhat are you baking today

I follow a lot of authors on social media.

This should come as no surprise. Anyone with an interest in reading or writing, especially if you hope to build a career in “the biz,” has undoubtedly followed their fair share of wordsmiths. And sure, some of it is for networking purposes, and some of it is because they post a lot of marketing and publishing content that I find useful.

But by far, the largest group of authors I follow is made up of those that I simply like following.

Maybe they have a cute cat they’re always posting photos of. Maybe they offer relatable, encouraging insights into their writing process. Maybe they support the same political causes I do and I like how they articulate their convictions. Maybe they’re just funny, or have a unique way of expressing the feelings we all experience while trying to get through the day.

But here’s the crucial thing: of all the authors I’ve started following just for fun, I’ve gone on to purchase books from nearly every single one of them.

It’s a weird balance when you start using social media as a writer. You have work you want to promote, but you know that you can’t just post a stream of constant “Buy my book!” tweets. You want to be authentic and connect with readers. Yet at the same time, no one is interested in what you had for breakfast, right?

Like everything in writing, there’s a delicate balance to using social media. But if there’s one thing I’ve learned over the years, it’s that people are interested in the tiny details of your life — so long as you make it interesting.

Don’t just post a photo of what you’re up to; make a little joke in the caption, or ask a question to get people to interact in the comments. Also remember to mix it up! Living through a pandemic doesn’t always make for the most exciting social content, but whenever you find yourself doing something different or a little adventurous (going for a hike in a new location, or trying out a cool recipe), make an effort to record it.

Of course, “being interesting” doesn’t mean that you can’t do any kind of promo or marketing for your book. Obviously you’ll need to let your audience know when you’ve got a new book, when you’re running a sale or a giveaway, or even just when you reach an important milestone and want to celebrate it with friends and fans!

The important thing is that if you’ve built up an authentic audience, these bursts of news are going to be read by people who want to know about them. Especially if they’ve seen your progress as you’ve been prepping your book for release, the enthusiasm and support that follows will be a lot stronger and more effective than if you’d simply shouted into a disinterested void. I can’t even tell you how many authors I started following before they’d ever published, and eagerly pre-ordered their debut — so don’t dismiss the idea of building up your audience early.

What’s even better, the sort of audience you cultivate with genuine engagement is much more likely than a disengaged audience to tell other people about your books — and we all know that word of mouth is the best marketing of all!

So truly, if you’re ever feeling short on content to post to social media, just ask yourself: what would you talk about with a friend today? Because, in the end, that’s what you want each of your followers to feel like: a good friend.

Jenn Gott is an indie author and writer with Reedsy, so she basically spends all her time either writing books or helping people learn how to write books. She firmly believes there is no writing skill you cannot learn with practice and the right guidance. You’ll find her on her website and over on the Reedsy blog, where she covers topics ranging from writing craft to how to launch a book for the first time.

Handy Checklist of Ideas for Social Media Posts

Handy Checklist of Ideas for Social Media PostsDo you ever feel stuck about what to post on social media? Keep this handy checklist of ideas nearby and you’ll always have something fresh to post on social media.

  • Questions from your book. If you have a study guide or discussion questions in your book, post questions from that section.
  • Answers you’ve given. Did a reader ask a question that you answered? Share it on social media!
  • Tips from your book. Make it interesting with a visual created on Canva.com.
  • If you have a podcast, share links to recent shows and past shows. Share links to podcasts you enjoy with a short message about why it would be of value to your audience to listen to it.
  • Share your book reviews found on Amazon or Goodreads.
  • Writing tips that have helped you in writing your nonfiction book.
  • Links to other people’s social media posts that will be of value to your audience.
  • Quotes – famous quotes, from other authors you know, about writing, inspirational and motivational quotes.
  • Link to your newsletter signup that includes a free download of the first chapter of your book.
  • Photos of where you write, your kids/grandkids, pets, etc. Let your audience get to know you as a person.
  • What you’re currently reading – share the cover image and something you enjoyed in the book.
  • Your latest blog post. If you’ve written evergreen content, reshare older blog posts too.
  • Blog posts from experts in writing, publishing, book publicity, social media, etc.
  • Announcements – of a contest you’re having, your new book release, your book winning an award, a sale you’re having, and so forth.
  • Have fun and share some humorous images and / or quotes about books, reading, writing.

Do you have any other ideas? I’d love to hear them!

The Power of Community: UPDATED New Date December 15

Sue Dec Speaker Card WideCommunity is the foundation for using social media. It is with the power of community that you cultivate meaningful relationships on your social media platforms. I’ve built a wonderful relationship with Anna Scheller who runs a weekly Twitter chat, USABizParty. It happens every Tuesday at 1 pm Eastern and I hope you’ll join us sometime.

USABizParty is hosting their inaugural telesummit on the topic “Power of Community.” Anna invited me to be one of the eight speakers. My topic: Engaging With Your Community Using Social Media. You will learn:

  • Benefits of using social media to build a community
  • The importance of engagement
  • Dos and don’ts

Join us and discover the power of community and engage with like-minded entrepreneurs. Networking opportunities and prizes await you on December 15th! Get your ticket here.

Using Social Media for Your Book in 2020

Using social media for your book or business helps you boost website traffic, reach a wider audience, and provides an opportunity for potential readers to learn about you and your book.

Some statistics from Hubspot’s 2020 marketing report.

Facebook: As of Q1 2020, there are 2.6 billion monthly active Facebook users. (Statista, 2020)

LinkedIn: LinkedIn is the second-most popular social media platform used by B2B marketers, ranking only behind Facebook. (Statista, 2019)

Instagram: Instagram is the social channel with the second-highest ROI among marketers. (HubSpot, 2020)

Twitter: The largest U.S. Twitter audience by age group, as of September 2018, is tied between 25-34 and 55-64 year-olds. (Statista, 2019)

Pinterest: During a survey, 25% of responding social media marketers at B2B companies stated they used Pinterest to market their businesses. (Statista, 2019)

Actively using social media helps you build relationships with your readers. So, instead of viewing it primarily as a way to pitch your book, think of it as a way to connect with people. Answer questions, inform your audience with relevant content, engage authentically. You will even start building connections with influencers who may even become your promoters.

Take the time to develop your brand so all your social media platforms have a consistent look and feel. Start with just one platform and focus on developing a strategy for that platform where you not only build a following, you really connect and engage with your followers.