Client Spotlight: George Troy, Retail Consultant, launches The Five Laws of Retail

Tomorrow, June 18, 2018, my client, George Troy releases his book – The Five Laws of Retail: How the Most Successful Businesses Have Mastered Them and How You Should Too.George Troy, retail consultant

George and I have been working together for a couple of years building his social media presence. When we first started on this journey his book was just a manuscript and he was looking for a publisher. He signed an agent last year and then found a publisher, Post Hill Press.

I’ve learned a lot from George and it’s helped my business. The First Law of Retail is People First. That applies to all of us in business. The principles in that law as outlined in his book apply even to social media. He discusses creating a positive community and culture and being authentic. When we are authentic and positive on social media, we find more people follow and engage with us.

It was George who wanted to set monthly goals to reach and a quarterly report. Since then I’ve set specific monthly goals for all my clients. In addition to the monthly report each client gets, they also get an annual report showing increases over the past year.

I’m happy to have been able to help George on this journey and wish him much success with his book launch! The Five Laws of Retail

Learn more about George at his website and check out his book on Amazon.

I’ve already pre-ordered my copy and look forward to getting it soon!

Book Launch Teleseminar February 27, 2019 at The Nonfiction Authors Association

Join me for the weekly Nonfiction Authors Association teleseminar February 27, 2019, as I share Social Media Marketing Strategies for Your Book Launch. We will discuss:

  • How far in advance to plan your book launch
  • Specific strategies leading up to your book launch
  • Book launch day strategies
  • Follow up strategies after  your book launch
  • and more

Click on the image to download your Book Launch checklist.

Learn how to participate here.

The Nonfiction Authors Association is a vibrant educational community for aspiring and experienced writers to connect, exchange ideas, and learn about writing, publishing, promoting and profiting from nonfiction books.

NFAA is over 14,000 members strong and growing each day. Members cover many genres of nonfiction books including business, self-development, health and fitness, memoir, history, how-to, science, creative nonfiction and reference books.

Nonfiction Authors AssociationIf you’re serious about your author career, you need to join the NFAA!

What I Learned from Facebook Insights

What I learned from Facebook insightsAs part of my year-end business plan, I reviewed the Insights section for my Facebook business page. There is an export option which I chose. The .csv file I downloaded was huge! There is a ton of data collected, from demographics about your followers to what types of action is taken by those followers on your page. I originally downloaded a report for a whole month and was overwhelmed with all the data in the file. So I went back and downloaded just a week’s worth of data. It was still a bit overwhelming but I managed to wade through it all.

What I wanted to know primarily was the demographics of my followers. I learned that the majority of my followers are from the U.S. Interestingly, I have followers in Australia, Bangladesh, Bahrain, Germany, the Philippines, India, Canada, and the UK.

Though there are several male followers, the majority are women between the ages of 35 and 65.

How does it help to know this? It helps me to know who my audience is so I know how best to market my services. I can then tailor any Facebook ads to target an audience of women living in the U.S. between the ages of 35 and 65.

I suggest you download your Insights and analyze them specifically to see who your target audience is and then create an ad targeted to that audience. Let me know how it goes!

 

 

15 Blogs for Nonfiction Authors to Follow

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In no particular order, here are 15 blogs I follow and recommend nonfiction authors check out. You can find them all on Twitter in my Twitter list NonfictionBloggers. You’ll find information to help with writing, publishing,promotion, using social media and more.

Build Book Buzz

Sandra Beckwith provides do-it-yourself book marketing tips, tools, and tactics.

Social Media Just for Writers

Author and Social Media Strategist Frances Caballo blogs regularly and has a free email course to teach authors how to save time on social media.

The Creative Penn

Joanna Penn, Award-nominated, New York Times and USA Today bestselling author, provides resources to help you write, publish and market your book, as well as make a living with your writing.

The Write Practice

Includes self-guided tutorials to help you become a better writer faster.

The Book Designer

Joel Friedlander provides practical advice to build better books – everything from book design to self-publishing and book marketing.

Indies Unlimited

Named in Publishers Weekly as one of the top blogs for authors. Though aimed at fiction authors, nonfiction authors will find useful information on book trailers, publishing, and more.

Jane Friedman

Jane Friedman has 20 years of experience in the publishing industry, with expertise in business strategy for authors and publishers.

Writers Helping Writers

This site is full of many one-of-a-kind tools and resources for writers, editors and teachers.

Nina Amir – Inspiration to Creation Coach

Nina is the author of How to Blog a Book & The Author Training Manual. She’ll transform you into an author & help you Achieve More Inspired Results.

The Passive Voice

A lawyer’s thoughts on authors and publishing. Check the nonfiction category specifically.

Nonfiction Authors Association    

A vast library of articles and guest posts related to writing, publishing, and promoting nonfiction books.

National Association of Memoir Writers

This website specifically targeted to memoir writers offers quick access to new books, the wisdom and craft of published authors, and tips for stimulating your creativity.

The Book Shepherd

Book publishing expert, Judith Briles, provides practical publishing guidance and much more.

Social Media Examiner

Full of original and comprehensive articles, expert interviews, original research, and the news you need to improve your social media marketing.

Jeff Goins

Jeff Goins is the best-selling author of five books including the The Art of Work and Real Artists Don’t Starve. On his blog, he shares his thoughts on writing, life, and creative work.

What blogs do you regularly follow? Let me know in the comments section so I can check them out.

I Don’t Hang Out On Twitter

I actually do hang out on Twitter. But not everyone does. A while back I wrote about determining which platform is the best one for you. I suggested setting up a profile on each one and then focusing on just one. So what do you do with the platforms you know you won’t be as active on or you won’t use at all? Why even have a profile if you’re not going to be active there?

People are going to look for you on all social media platforms. If someone is a big Twitter enthusiast, that’s where they are going to look for you. If you’re not there, they may not look for you elsewhere. So you want them to find you there and then from there go to where you are active online.

… more … “I Don’t Hang Out On Twitter”