The Nonfiction Authors Association is a vibrant educational community for aspiring and experienced writers to connect, exchange ideas, and learn about writing, publishing, promoting and profiting from nonfiction books.
NFAA is over 14,000 members strong and growing each day. Members cover many genres of nonfiction books including business, self-development, health and fitness, memoir, history, how-to, science, creative nonfiction and reference books.
If you’re serious about your author career, you need to join the NFAA!
As part of my year-end business plan, I reviewed the Insights section for my Facebook business page. There is an export option which I chose. The .csv file I downloaded was huge! There is a ton of data collected, from demographics about your followers to what types of action is taken by those followers on your page. I originally downloaded a report for a whole month and was overwhelmed with all the data in the file. So I went back and downloaded just a week’s worth of data. It was still a bit overwhelming but I managed to wade through it all.
What I wanted to know primarily was the demographics of my followers. I learned that the majority of my followers are from the U.S. Interestingly, I have followers in Australia, Bangladesh, Bahrain, Germany, the Philippines, India, Canada, and the UK.
Though there are several male followers, the majority are women between the ages of 35 and 65.
How does it help to know this? It helps me to know who my audience is so I know how best to market my services. I can then tailor any Facebook ads to target an audience of women living in the U.S. between the ages of 35 and 65.
I suggest you download your Insights and analyze them specifically to see who your target audience is and then create an ad targeted to that audience. Let me know how it goes!
In no particular order, here are 15 blogs I follow and recommend nonfiction authors check out. You can find them all on Twitter in my Twitter list NonfictionBloggers. You’ll find information to help with writing, publishing,promotion, using social media and more.
I actually do hang out on Twitter. But not everyone does. A while back I wrote about determining which platform is the best one for you. I suggested setting up a profile on each one and then focusing on just one. So what do you do with the platforms you know you won’t be as active on or you won’t use at all? Why even have a profile if you’re not going to be active there?
People are going to look for you on all social media platforms. If someone is a big Twitter enthusiast, that’s where they are going to look for you. If you’re not there, they may not look for you elsewhere. So you want them to find you there and then from there go to where you are active online.
The question of what days to post on social media and when (time of day) has been a topic of much discussion. Answers vary depending on who you ask: Thursdays and Fridays late afternoon and evening; mid-week – Wednesday morning; first thing Monday morning, and it goes on.
My answer differs from many other social media consultants. There are two factors I encourage you to consider:
1. Is your business local or worldwide? Does your business cater to your local area or do your services reach a wider audience? As an example, a local hair salon located in Seattle, Washington may post at different times than a New York B2B consultant with clients in Asia. The Seattle hair salon isn’t likely to get many customers from outside the area. Even visitors from outside the area will be expecting the salon to post within local business hours. It makes sense then for the majority of their posts to be within their local business days and hours. If they are open Tuesday-Saturday from 10 am to 6 pm, that’s when I’d expect them to post. The New York B2B consultant however will not limit her posts to local New York time. She has clients in Asia and elsewhere in the world. If she only posts at local New York time, it’s likely her clients in Asia won’t see her posts. Since her audience is really worldwide, she can post any day at any time.
2. Test different days and times. If you think posting on a particular day or at specific times are best, test it. Try that and see what sort of engagement your posts get. Then test some different days and times outside of the norm for you. Did your posts get the same engagement? After you’ve tested and reviewed your results, you’ll have a better idea if it really makes a difference when you post and you can adjust accordingly.
Don’t jump on the bandwagon of posting only on a certain day or at certain times until you’re sure it’s right for you. For my business as a social media marketing consultant, I have clients all over the world and a large worldwide Twitter following. As far as I’m concerned, I can post any day and any time and get engagement.
What I have found seems to be fairly consistent – weekends are more for fun posts rather than business posts. Of course the weekend for my client in New Zealand starts on my Friday here and her Monday is my Sunday – so that could get tricky!
My advice: be consistent and spread your posts out – particularly on Twitter (morning, midday, evening). Consistency is more important than when you post.
P.S. I recently read Daniel Pink’s book “When: The Scientific Secrets of Perfect Timing”. No, he doesnn’t tell us the perfect time to post on social media. It did give me some great ideas on how to be more productive in my work though. Check it out.